About me: Alessandra Petagna

Made in Naples in the ‘90s, I also lived in Spain joining the Erasmus programme and now here I am in Milan.

In my spare time, you can find me cooking in my kitchen for a crowd of guests, reading on the couch or taking photos around the city. Yet, take me to a concert and you will make me the happiest woman in the world.

Processed with VSCO with a5 presetI’m talkative and a brilliant Law graduate – but I’ve never stood a legal conversation for more than two minutes, whereas we may chat ‘till tomorrow about fashion and lifestyle (better while tasting a glass of wine).

Chubby child already interested in fashion, finally Frida Giannini made me who I am with her Spring/Summer 2011 Ready – to – wear fashion show for Gucci: I wanted to look like those sophisticated but seductive women running along the catwalk and play with colours as well as Frida did developing her collection. From that moment, increasing my passion and starting to pay also attention to textures and fabrics was a piece of cake. Just an objection: I can’t draw.

Plan B: I’m talkative – I repeat it in case you have still doubt about it – curious and well organized – alias the perfect PR professional.

So, here I am: to turn my addiction for fashion and luxury market into a real and sparkling future.

Follow me in the Jungle of Luxury:

My idea of luxury

In Carrie’s shoes

Do you really “love your curves”?

The importance of being social

Fashion & Young Subcultures

How fashion brands ride the wave

Since the dawn of time, social and cultural habits have been the main driver on the definition of style and fashion trends.

The relation between society&fashion has been always so strong and important that in the years the fashion brands arrived to gain the role of “social border definer”, and we are not talking about the healthy status definition classically made up by luxury brands, but about cultural tribe status definition.

Fashion brand marketing departments arrived to understand how in the Postmodernity era people set indipendence and individuality as their prior, but at the same time try to belong to several different tribes with a specific style code and a relative niche market.

Thinking on the success of fashion luxury brand like Prada, originally borned to dress the new strong woman fighting for the feminims emancipation during the ’70, we can understand how this relation changed in the last decade with the emerging of young subculters that does not come from real underground social movement but from the Web.

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(Miuccia Prada during a nonviolent protest pro women rights in ’70)

Starting from this point, if is true that social network and blogs are the new spaces of integration for our society, is also true that these spaces are governed and regulated by fashion brands that fill the channels with their advertising, give style dogma through influencers and create new young subcultures like Witch House, Vaporwave, Soft Grunge and Health Goth.

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( Seapunk Facebook Community)

Facebook, Instagram and Tumbler are the new “manifesto” of that subculture on which many fashion brands decided to invest creating dedicated collections.

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(Alexander Wang with his last Collection in Health Goth Style)

These subculters does not came from artistic, political or social identity, but only from a style identity imposed by fashion brands with social-art fanciful ambitions.

For those who think that it’s a market related only to mass-market brands, the analysis of brand like Y-3 or Vetemens could be helpful to understand how also luxury fashion brands are involved in to this process.

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Vetements is one of the refernce brands for Normcore subculture with the iconic DHL T-Shirt selled at a price of 245€, while for the Health-Goth  the Y-3 Qasa High are the must-have training shoes, selled in the shops at a price of 390€.

BACARO IS THE NEW VENETIAN LUXURY

Eating and drinking are (to most people) luxury pleasures

Cicchetti  (in Venetian language) are small snacks or side dishes, typically served in traditional “bàcari” (cicchetti bars or osterie) in Venice, Italy. Common cicchetti include small servings of a combination of one or more of seafood, meat and vegetable ingredients laid on top of a slice of bread or polenta. Like Spanish tapas, one can also make a meal of cicchetti by ordering multiple plates.

But how, when and where they are eaten??

Simply with fingers and toothpicks, usually standing up, hanging around the counter where they are displayed in numerous bars, osterie and bacari that offer them virtually all day long. 

Cicchetti are usually accompanied by a small glass of local white or red wine, which the locals refer to as an “ombra” (shadow).

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A lovely find can be Enoiteca Mascareta. It is not really a touristic place – full of local people. The owner, Mauro Lorenzon, is the head of some Italian wine association and on top of that produces wine and prosecco. He is the conductor of the whole show running at this fantastic place.

Trust the staff about the wine and/or prosecco choice. Nice meals, going well with the suggested wine. Very friendly atmosphere. Our friends and us went there every evening, while in Venice.

 

 

 

Le Club 55, Une Legende

St. Tropez’s first beach club still has its groove

St Tropez, to have a delicious lunch on the beach.

Since 1955, the Club 55 (Cinquante-Cinq, hence the name), has been the mecca of the rich and famous. For over 50 years, almost every famous person lunched at this restaurant or hanged out by its bar.

Bridget Bardot said it was her favorite, thus creating one of the first beach clubs along Pampelonne Beach with a sexy scene of sunning celebrities and gourmet cuisine that’s hotter than ever after 50-years.

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Simplicity and authenticity. This spot is quite separate from the rest of Pamplona beach and has had its own philosophy since its creation in 1955: “The customer is not king here … because he is a friend”.

Le Club 55 has an unforgettable atmosphere. Skirting the Mediterranean shores, beside St Tropez, its location was destined for success.

Here, the guests is welcomed as a friend, casually, without any snobbery as it often can happen at some of its neighbouring establishments. And that is perhaps why everyone loves it so much. Over the years it became an institution that keeps its promises.

The menu is all in French, so it is wise to either learn some food words ahead (there is a menu, that never changes, and daily specials) or ask the staff, which is very helpful.

The fish is fresh and often great for sharing.

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In particular the Strawberry tart is heavenly and quite light for a cake, making it a perfect treat, before you strip into your bikini or Vilebrequin shorts.

 

 

 

 

Credits by http://www.club55.fr and Me

 

FOUR SEASONS FUR

Those who prefer the true fur and those who, instead, are seduced by democratic prices and  are “animal friendly“.  In any case the trend is clear. Designers and stylists bring in auge the furs that can be worn and  showed off  during winter 0r spring and also during summer and autumn, creating a mix and match look.

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If you usually give or receive presents like bargain bin flowers and cheap chocolates, you can ask the shop assistant at Fendi’s for an advice and get a better suggestion. To celebrate love and  Valentine’s day, Fendi has shot a new off-beat video showcasing their playful capsule collection. Featuring a whole lot of color, the capsule includes unique furry accessories with shaved mink, crystal eyes and fox details. So, if you’re feeling generous this month, you know what to do.

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Moncler brand reacted to the new tendency, equipping the tennis shoes with a  distinctive hit of wintry texture by utilizing a rabbit-fur top.

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MONCLER

Therefore, the brands are competing hardly one against the other by creating  the most glamour fur creations . But also men like fur and not only women!  A new revival in the male fashion bringing back to the catwalk fur coat.

The fourrure is also part of the masculine wardrobe: namely  Versace,  Gucci and Marni have relaunched it We are assisting a more and more genderless fashion.

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Furthermore the production of male fur items are becoming more and more widespread as testified by “Business of Fashion” . According to the data furnished by the Fur Information Council of America, the sales  of male fur items have sensitively increased in the last years and  represent around 5% of the tied up world  total business .

In terms of accessories  we assist to a production of  fur items to be combined as charms  to pursues, gloves and hats: fur all over the seasons and everywhere! Let’s celebrate also this year the triumph of fur!

 

 

 

 

Credits:

www.blood-honey.com

www.fendi.com

www.moncler.com

www.gucci.com

 

 

From Blood Type to Zodiac Signs

Strange invisible Perfumes was created by Alexandra Balahoutis in 2000 with the conviction that high-end perfumes be made of authentic botanical essences. Alexandra is dedicated to the art of botanical perfumery and happily tormented by perfectionism: she lives in Venice, California close to the Strange Invisible Perfumes boutique.

Botanical perfumer Alexandra Balahoutis formulates each original fragrance with certified organic, wildcrafted, biodynamic, and hydro-distilled essences. Hydro-distillation is a gentle immersion method that captures the complete aromatic profile of a plant, including the fine aroma chemicals that cannot be captured with steam distillation.

Alexandra Balahoutis created a very unique collection, Perfumes of the Zodiac.
Aries is The Innovator and his element is fire. The first sign of the zodiac, Aries is able to make incredible things happen quickly. Hydro-distilled essences of cinnamon, rose, and angelica fuel a vibrant imagination. Frankincense, benzoin, lavender, and sandalwood cool fiery impulses, encouraging the composure needed to realize visionary plans.
Cancer is The Levelheaded Bohemian and his element is Water.
Cancer is the only sign of the zodiac ruled by the moon. While being adventurous and free spirited, those born under Cancer are known for their cleverness, generosity, and devotion to family. Mandarin, patchouli, and lily of the valley encourage Cancer’s mischievous sense of humor, while sumptuous notes of Tahitian vanilla, amber, and leather make this sign feel right at home.
Capricorn is The Force to Be Reckoned With and his element is Earth.
Ruled by Saturn, Capricorn is famous for a nearly heroic sense of commitment, patience, and drive. Iris, frankincense, and Tahitian vanilla speak to Capricorn’s earthy, sensual side and strong need for stability. Neroli, jasmine, and white Cognac invite Capricorn to let go of routine and enjoy the rewards of spontaneity.

zodiac-capricorn-50ml_1Finally, Aquarius is The Rebel with a Cause and his element is Air.
Aquarius, the third and final air sign, is one of the most charismatic signs of the zodiac. Neroli and rosemary fuel Aquarius’s independence, intellect, and humanitarianism, urging Aquarians to put their global ideals into action. Lavender, white sage, and frankincense soothe anxiety, grounding Aquarius when airy detachment sets in.

 

On the other side there is Blood Concept, a one-of-a-kind fragrance, a declaration of identity. Giovanni Castelli, former fashion designer and photographer, with Antonio Zuddas, a copywriter, launched a quartet of four unique fragrances, one for each blood group. So you have A, B, 0 and AB. As the Blood Concept creators told “As perfume creators we’re intrigued by the fact that the scent you wear can reveal Freudian clues about you. Your smell is about instinct, identity, personality […]. Our concept is about declaring one’s identity and celebrating our relationship with Nature.”
Blood Concept fragrances don’t really smell like blood but each one does have a lingering metallic end note that made them a trademark.
Each fragrance represents a phase of human race’s evolution, so type 0 in animalic: leathery notes evoke animal skins and aromatic cypress, cedar and thyme. Type A has tomato leaf and anise, it captures all kind of greenness. B is a mixture of pret-à-porter notes like apple&cherry with a rich black tea accord by patchouli and cedarwood. Type AB is all about aldehydes, giving that so familiar smell after the rain.

Blood_Types_Perfums_BLOOD_Concept_CM1

 

 

 

Pictures from: https://www.siperfumes.com

Luxury for me is

a chance of a lifetime”, that means something you can only experience once. When I was very young, I saw Carla Fracci in her last performance: that’s true luxury because it was a unique and irreplaceable experience. It will not happen a second time!

I have always been attracted into deepest perception of luxury, that is something that should evoke you primitive emotions, like the finest cuisine can do. The “DiverXo” restaurant advertising become a case in point.

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About Lucrezia Livelli

Hi to everybody! Welcome to the world, namely, Luxury Management Blog!!

My name is Lucrezia Livelli, 26 years old, although I looks like 20 years old, to tell the truth!

I have been studying Economy and Finance at University of Pavia for 5 years.

Now I am attending a postgraduate course at the Sole24Ore Business School, namely a master on Luxury Management that I consider as an investment for my future and an opportunity to meet interesting people with whom I can have a very proactive dialectic, upgrade my educational background and then identify better a business sector to begin my working career.

Foto del 10-08-12 alle 17.16Here you can see my picture through which I would  transmit you an idea of who I am, i.e. a modern girl that loves all that is emotional and makes me feel alive and with a touch of allure.

I am really fond of music. I really like the fresh air, the sun, the wind blowing through my hairs, at the same time, wearing luxury apparel.

Luxury is something that affects me and causes me emotions and remind me old memories of my childhood especially when touching items as soft as fur or suede…

 

 

Bacaro is the New Venetian Luxury

The Future Of Made-to-Measure

Sacs Marine Meets Coppoletta Design

Le Club55, Une Legende

Olfactory Paradise

Tuscany Luxury Linen

Wearing Light Dresses

Four Season Fur

Key Part of Luxury For Me

 

 

 

 

 

 

About Silvia

DSC_0004I hate presenting my self because most of the times I forget important tips to add to my profile. Probably writing it down, will be more useful. So, let’s start.

I’m Silvia Salgarella, I’m 24 years old and I come from Gattinara, a small village near Biella. I’ve lived for fourteen years in Nigeria, where my father is still working as director for a building company. I moved back to Italy for starting my second school. Finished that I came in Milan where I first studied at Iulm, and then at Universitá Statale. My background is on communication and advertising field. It’s since six years now that I’m based in this wonderful city. I’ll tell you a little secret: at the beginning I really hated Milan. You’ll probably ask yourself WHY.. I hated it because it was really freaky and chaotic. I couldn’t imagine my self in it, but after some while I started loving it because I realized that it can offer you lots of opportunities, lots of experiences, and different alternatives.

So, here I am. I recently started a new adventure. I’m attending an MBA in Luxury Management at sole 24h business school. And, well, it’s one of the most amazing experience I have ever had. We’ll analyze all the aspects of luxury, from fashion to food and wine, stressing the importance of our made in Italy, and analyzing the different strategic actions to take in this field. It’s really a stimulating ambience.

I’ve never had serious working experiences. I’ve always focused on my studies, and on Saturdays I’m challenging my self giving Italian and maths lesson to some children. I held activities is the Oratory of my birth town, but this was just for fun.

If I could use an adjective for describing my self I would say: SMILING. It’s nice taking life in a positive way, smiling and being available in discovering and learn new things.

Here is my Linkedin profile:

https://it.linkedin.com/in/silvia-salgarella-60348910b

HERE YOU CAN FIND MY OTHER ARTICLES:

Travel is the only thing you can buy.. That makes you reacher

I’m not afraid of the GG ghost!

Marni’s Collection 2016

Sales, sales, sales… get ready!

Luxury for me

Keep calm and go to Salone del Mobile

Marni for Nespresso

ABOUT Donata von Schichau

Creativity, lifestyle and philosophy – to me, this is my passion and this is what I dedicate my life to. I like to take inspiration from everything!

I am Donata from Germany, 24 years old and just arrived from lovely England. My journey into luxury and fashion started as far back as early childhood, being exposed to a variety of art exhibitions and styles. 

After my A levels I studied Fashion-Textile-Management at JAK Academy in Hamburg, which gave me the right amount of knowledge in economics, marketing and design to be prepared to start in my own way.

My internship for Luxury Living/ Forlì last year was a key experience in defining my personal leader of tradition, sophistication and exclusive luxury: Italy.

So after my graduation in March, a short escape to England and already being a fashion illustrator aside, I’m back in Milan now with one simple mission:

To inspire others with my fascination of luxury and management. This ties in with my own philosophy, which is: love what you do. Passion drives everything.

 

HERE YOU CAN FIND MY ARTICLES

LUXURY to me

Art vs. Luxury

VISIONARY for life

Art studio 2.0: The catwalk

ARTcommunication

LLPIC

 

LinkedIn:
goo.gl/SJa2g6

 

Images by Dodó: http://www.dvsdodo.com

About Tamara

Dear reader, welcome to our “Luxury Panel”:)

My name is Tamara and I’m coming from Armenia. I am one of students, who came here to gain knowledge, share experiences, ideas and cultures, discuss recent events and change their lives.

I have a finance and accounting background. During my studies of MBA I discovered my passion towards the art of managing and organizing companies, particularly world-known brands that have huge influence on society and have their own era.

This is the main reason why I moved to Italy and pursue the idea to become professional in luxury industry here.

I am passionate about travelling, sports and meeting new people.

Detailed information about my work experience and capabilities can be found via Linkedln profile.

Thank you for reading:)

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About Giorgia

Hi everyone!
I am Giorgia Gregoraci and I am 23 years old. I live in Cernusco sul Naviglio, a small city near Milan.
I graduated in July, 10th 2014 in Communication and Marketing at Università degli Studi di Milano. During my first year of Uni, I had an exclusive opportunity to fly overseas and attend a semester at the University of Prince Edward Island, in Charlottetown a small island in the Atlantic Ocean, Canada.
I felt in love with this country so much that I consider myself a Canadian girl.PicMonkey Collage.jpg

I spent my last year working in the communication and marketing office of Replay where I had the big chance to participate in the special project “Replay The Stage1“, the Restaurant of the brand.

This master is the perfect match for me, with the right balance between theory and the “hands on work” .
What do I expect from this master program?
To growth personally and professionally, to achieve the perfect knowledge for facing the world of work, and the capability to take the right decision with a very solid basis.

I love travelling and discovering new places, meeting people with different cultures, watching comedies and romantic movies, listening to hip hop music, walking in the Dolomites in the summertimes and watching F1. I use to go to Monza at the Autodromo every September.

Lewis Hamilton2 #1!

LinkedIn

HERE YOU CAN FIND MY ARTICLES:

The Wave Bag
Lewis Hamilton: the alpha male
Voyage in Gucci’s world
Bianca Balti back on top
#MBFW 2016
Christmas trees wear luxury
Happy Birthday Ferragamo!
EcoChic Fashion Week

GG.

 

CINDERELLA GLASS SLIPPER BECOMES REALITY!

Cinderella’s story has always had a big influence on girls: during our childhood most of us loved this character, a beautiful girl saved from her mean stepmother by the Prince Charming.

Let’s ignore the fact that this story has encouraged the “Prince Charming Syndrome” that until now has just led us to tears and broken hearts. When we were children and unconscious of the threats of this “syndrome” we just loved her. I still remember my heart-shaped eyes stuck to the tv screen, watching the little mice Gas Gas and Giac sueing her dress for the Royal Ball, the cat Lucifero, the Fairy Godmother and her magic wound, the shiny dresses, the pumpkin turning into a beautiful coach and last but not least: the glass slipper she loses at midnight.

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Let me introduce you “The Hands” behind fashion

What would happen to fashion designers without someone able to actually reproduce and recreate their beautiful sketches?
Karl Lagerfeld

Karl Lagerfeld

 

Green-Fashion-Show

Diane Von Fustenberg

 

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Valentino sketches

 

I wanted to dedicate a post on this beautiful, but not so recognized (at least not as it should), profession: the tailor. Last summer I had the chance to meet Belma Salihovic, a talented young tailor that used to work for the Haute Couture of a famous fashion house and one day decided to leave that job to pursue her aspirations and follow her own creativity.

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A scratch on a business class seat

When I entered the Boeing headquarters in Seattle I was astonished when our guide explained to us that an Emirates business class seat can cost around a triple digit thousand $, and that while assembling the airplane, if a seat gets even a little scratch, Emirates will order to replace it… in the beginning I didn’t understand why, probably just like some of you reading.. however, let’s make a premise: luxury is not only having a fashionable dress or accessory, it can be a lifestyle… and even better.. an experience! If you have the chance to, and are an “experiencer”, you probably also like travelling comfortably and pleasantly, on a luxurious perfect ride, right? Being a luxury airline means being perfect, and therefore throwing away a very expensive seat for a little scratch is normal for a luxurious company like Emirates.emirates1 Let’s take a peek behind this luxurious airline company… Continue reading

Photo story of our #FourDaysInFlorence

One of the aims of the trip to Florence we made last week was seeing personally what Made in Italy truly is and why it is strictly connected to luxury. After four days spent in Florence I confirmed my personal idea of luxury: it lies in little special details. I had this thought while I was enjoying a beautiful Florentine sunset with some friends, sipping from a glass of wine.

Sunset in Florence Continue reading

Why did I choose this master program in Luxury?

via-montenapoleone

I chose Il Sole 24 ore Business School for my Master in Luxury Management as I first wanted to enforce my knowledge capabilities in the hearth of “Made in Italy”, Milan. I felt that Il Sole 24 ore had the most opportunities in terms of access to luxury sector, network connections, cultural journeys and visits, potential employers, small size classes and had a strong range of relevant subjects that interested me and I need to deepen. The city of Milan was also a key factor in my decision as it such a beautiful European city, one of fashion capitals, international enviroment and big potential thanks to coming Expo 2015.

Linda Pittis

EDMUND OOI: a new interesting talent or just a meteor?

As in the past years, Mr. Giorgio Armani decided to continue giving his support to young designers, like talented Stella Jean, Christian Pellizzari and Au jour le Jour in the past fashion weeks. This year the new talent that has been hosted at the Armani Theatre is the 27-years-old Edmund Ooi from Malaysia, enthusiast of having the opportunity of showing his talent and his collection on such an important catwalk.

EDMUND OOI

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