A trip through the art and emotion of the world’s top jewellery maisons

They say that “ A piece of jewellery is often a piece of art. But it only becomes valuable when emotions are added to it.’’ Jewellery may seem like an extravagance, but to many, it’s an art form that allows wearers to express themselves. It brings to mind memories, emotions and many times helps us express feelings accompanied by our inner strength.

The word “jewellery” is derived from the Latin word ‘jocale,’ meaning “plaything,” and the word jewel, which was anglicized during the 13th century from the Old French word “jouel.” The word “jewellery” is used to describe any piece of precious material (gemstones, noble metals, etc.) used to adorn one’s self.

The article and the photo gallery look at 15 extravagant jewellery brands that offer the most exquisite pieces in the world.


  1. Boucheron


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In 2018, La Maison Boucheron celebrated 160 years of design and creation. Founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme (26 Place Vendôme). Through the years the brand has become known for its bold, free style and eye-catching designs. Up until the 2000s—when it was acquired by the Gucci Group and subsequently, Kering—Boucheron was one of the few remaining family-owned brands.

  1. Buccellati


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In 1919, Mario Buccellati opened his first jewellery boutique on Largo Santa Margherita in Milan. It was born from a merger of a father and son’s brands. Buccellati is recognizable for its lace rings and necklaces along with a special form of engraving called Rigato. A Chinese company bought a controlling 85 percent share in the Italian company in 2016.

  1. Bvlgari

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“Surprise,” “innovate” and “reinvent” have been part of Bulgari’s vocabulary since it was founded in Rome in 1884 by Sotirios Voulgarise. The sexiness of its shapes, the sharpness of its lines, the sparkle of coloured stones: all are used with a purpose to blend creativity and an Italian sense of extravaganza. A good example of the Italian extravaganza theme is explored in the Festa collection, which highlights the Italian’s love for joyful celebrations. Bulgari is known for mixing precious and semi-precious stones in a way that brings its remarkable pieces to life.

  1. Cartier


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Founded in 1846 in Paris by Louis François Cartier, the first Cartier boutique was opened in 1859. Later, Louis-François’ son Alfred took over the business, moving it to the prestigious Rue de la Paix in the jewellery district of Paris. The panther is Cartier’s most recognizable design. The brand is known for its loyalty to its Art-Deco history, but it creates several lines that celebrate the Old-World elegance as well.

  1. Chaumet


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La Maison of Chaumet is one of the oldest jewellery brands in the world, founded by Marie-Etienne Nitot in 1780. He created the jewellery that would offer the aristocracy of the French Empire the necessary splendour and power. Moreover, la Maison creates precious jewellery and watch collections that reflect Parisian elegance and excellence. Chaumet is famous for its transformable high jewellery pieces and unique timepieces.

  1. Chopard


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The Swiss Maison of Chopard was founded in 1860 by Louis-Ulysse Chopard. In 1963, Chopard was sold to watchmaker Karl Scheufele, and his kin still own the brand to this day. La Maison’s extraordinary timepieces helped build a reputation of reliability and quality for Swiss-made products.

  1. De Beers


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De Beers began the search for nature’s most exquisite and magnificent prizes over 125 years ago. La Maison is known for its exceptional diamonds and  popular for its high jewellery, and calls itself  “The Jeweller of Light.” In addition to jewellery making, the De Beers Group is involved in diamond mining. Through the years, the brand has discovered a couple of legendary diamonds that have become famous such as the 203.04-carat Millenium Star.

  1. De Grisogono


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De Grisogono is a Swiss luxury jeweller. It was founded in Geneva, in 1993 by black diamond specialist Fawaz Gruosi. Under the brand, Gruosi makes otherworldly pieces that use bold design and unique materials mixed with bespoke craftsmanship. One of his most famous pieces, a 163.41-carat Flawless D-Colour diamond necklace, cut from the historic 404-carat diamond, known as the “Art of de Grisogono, Creation 1,” sold for a record-breaking $33.7 million in a 2017’s Christie’s sale.

  1. Garrard


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La Maison of Garrard is one of the oldest jewellery brands in the world. Its origins can be traced back to 1735, when master silversmith George Wicks opened a store on Panton Street in London. It was in this year that the firm received its first royal commission from Frederick, Prince of Wales. Every piece of Garrard is developed to achieve a balance between tradition and design so as to bring out the natural beauty of the stones. The result is a quintessentially British hallmark of heritage, detail and craft.



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Laurence Graff is the founder of Graff house in London in 1960. His fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship. What makes Graff’s collection special is not just the craftsmanship or the quality of the gemstones and metals used. Rather, it’s the size of the stones Graff uses in its jewellery line.

   11.Harry Winston


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Founded in New York City in 1932, by Mr. Harry Winston – an innate gemologist, an intuitive business man – the brand continues to set the standard for the ultimate in fine jewellery and high-end watchmaking. Winston was known throughout his life as the “King of Diamonds” and the “Jeweler to the Stars.” Today, La Maison continues its tradition of creativity, rarity, and quality without compromise in its retail salons around the world.



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Founded in 1893, by the pearl king, Kokichi Mikimoto. His quest for perfection and his love for these pure, lustrous gems of the sea were the guiding forces that built the Maison. Today, Mikimoto is the foremost producer of the finest quality cultured pearls and a world leader in the design of exceptional jewellery. Each piece of Mikimoto reflects the purity of the ocean and the mystery of creation.

   13. Piaget


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The Maison is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group. Piaget has established itself in the world of luxury jewellery and watches by producing excellent and timeless pieces.

   14. Tiffany&Co

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Founded by Charles Lewis Tiffany in 1837, the first Tiffany & Co store opened in New York City. The brand is renowned for its luxury goods and is particularly known for its diamond and sterling silver jewellery. It markets itself as an arbiter of taste and style.

   15.Van Cleef & Arpels


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Founded in 1906 by Alfred Van Cleef and his uncle Salomon Arpels in Paris. La Maison has always remained faithful to the values of creation, expertise and transmission. Inspired by the Maison’s unique identity and heritage, each jewellery and watch collection tells a story with universal meaning to express a poetic view of life. Van Cleef & Arpels is mostly popular for its Alhambra motif—a classic symbol of luck, true love, health, and wealth—that’s seen in necklaces, pearls, and earrings.


Photo credit:

  1. Boucheron website, viewed April 2nd 2019.
  2. Buccellati  website, viewed April 2nd 2019.
  3. Bulgari website, viewed April 2nd 2019.
  4. Cartier website, viewed April 2nd 2019.
  5. Chalet website, viewed April 2nd 2019.
  6. Chopard website, viewed April 2nd 2019.
  7. De Beers website, viewed April 2nd 2019.
  8. De Grisogono website, viewed April 2nd 2019.
  9. Gerrard website, viewed April 2nd 2019.
  10. Graff website, viewed April 2nd 2019.
  11. Harry Winston website, viewed April 2nd 2019.
  12. Mikimoto website, viewed April 2nd 2019.
  13. Piaget website, viewed April 2nd 2019.
  14. Tiffany&Co website, viewed April 2nd 2019.
  15. Van Cleef & Arpels website, viewed April 2nd 2019.

Italian luxury logos: secret truths and hidden meanings

 We see them every day—in our homes, on TV, on social media, out in the street. They’re the  well-known logos of the brands we’ve come to know and love. But do you actually know what they stand for? Continue reading “Italian luxury logos: secret truths and hidden meanings”

What can Shanghai’s “past young” tell us about today’s fashion system?

Since China began its Open Policy in 1978,it has only been a few decades since luxury brands entered into the Chinese market. Compared to Europe and the US, China is still a very young and energetic market. It has its own luxury heritage but it’s completely different from the modern luxury market. Because of that, the Chinese new generation accepts the foreign culture with a very open approach. Foreign luxury brands are studying  ways to conquer more and more members of this new generation.

As one of the potential target customers of current marketing, I got curious: “What about our elders, the young people of the past who lived before the Open Policy. How do they  express their views of fashion?”

“I believe the best fashion show is on the street, it always has been and it always will be.”Bill Cunnigham.

I found a photographer named Roy Zhang on Instagram (@ Royonthestreet). In his work, I found some “past young people” who live in Shanghai, making them the first to come into contact with foreign cultures.

I am pleased to find that they are still at the forefront of fashion. . . take a look!


Balenciaga grandma

When I see her, oh my god! She has all the most trendy outfits, sneakers, short pants, sport coat, and a pair of sunglasses with a very strong structure. The best of all is her attitude. Compare her to Hadid’s similar outfit: I give my vote to this Balenciga grandma.


Pucci grandma

Her shirt and foulard lead me to Pucci immediately. Silk, colourful prints, flowers, leaves. But beyond all these colours and prints are the face, eyes, and that light scent of this elegant lady.


Miumiu grandma

Skirts with colourful fantasy printing. Black lace-ups with purple socks. White canvas handbag. Beige hat. So feminine, so delicate.

926230_1426270587654420_1766695062_nDandy grandpa

I guess he is over 75. Navy sporty jacket, fantasy shirt, hat with serpent texture, burgundy handbag,a very oriental fan and all those golden rings. This man’s fashion philosophy : never miss a detail.


Streetwear grandpa

In one photo is wearing grass green, in another marine blue, but I see the same calm, same energy. He is getting older and older, but I didn’t see anything about age in his eyes.


Creative grandpa

Light blue aged jacket, white shirt, and a half-cut navy sweater. That sweater is so creative! In this picture, these three colours created a very beautiful contrast with geometric lines. It just a wow!

Today, since every brand uses different strategies to expand their markets all over the world in a globalization and explosion of information, people are starting to wear same thing. Because of that, i would say that fashion is losing its soul-identity and creativity.

Art is inspired by life.It is culture that differenciate us, not just wearing different brands. So you should express fashion in your own way.

You see, the best fashion show is on the street, it always has been and it always will be.


Liao Xie




Is renting the new buying ?

Who made my clothes? And how are they disposed of? These are questions we’re hearing more and more often as we talk about how  fashion harms the environment. Hence, what can we do to stop it from getting worse?

The fashion industry is the second largest polluter in the world, after oil. It’s because retailers restock collections every 4-6 weeks, enticing us to buy more and think less, leaving a huge amount of unwanted clothing to get rid of at landfill sites. Since the 20th century, apparel has progressively been seen as disposable, and it has become extremely globalised, with garments and accessories designed in one country, manufactured in another and sold worldwide. Hence, globalization makes fashion cheaper and more disposable.

Regrettably, we all know that disposable fashion is damaging the environment: 100 billion items of clothing are being produced every year and 50 per cent of fast fashion is disposed of within a year. In addition, we consume about 80 billion new pieces of clothing annually – 400% more than we were consuming just two decades ago.

Fast fashion is a term used by fashion retailers to describe it as an industry that focuses on speed and low-cost prices in order to deliver familiar new collections inspired by recent runway looks and new style trends seen on celebrities. However, fast fashion  especially awful for the environment. At the same time, luxury brands are destroying millions of dollars’ worth of apparel and perfume in order to prevent them being discounted on the secondary market which lowers their allure. Moreover, big fashion production houses that manufacture clothes for mass consumption don’t just damage the environment but also choose quantity over quality for gains.


Of course, things are developing as the fashion industry becomes aware of its impact on our Earth. For example, many fashion brands and fashion groups have recently released their strategies for the future such as LVMH, Kering, Zara and H&M that contains a significant contribution in creating a more sustainable world and cooperating for the good of employees, suppliers and shoppers. 

Rent, Repair, Reuse, Repeat

Clothing rental could be the key to a sustainable fashion. A lifetime of fashion product is being extended as pre-owned, repaired and rental business models like Rent the Runway begin to grow. Consumers are shifting away from traditional ownership to most up to date ways in which to approach product. This shift to modern ownership models is driven by enlarging shopper desire and wish for diversity, accessibility and sustainability. Nowadays, young people lust for freshness and innovation, hence, they are more interested in sustainable apparel than older consumers. Rental, reuse and resale models expand the product lifecycle and duration of use as long as offering the freshness shopper desire.

Without a doubt, Stella McCartney is the founder of the sustainable luxury movement. The vegetarian-friendly designer stated that “each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity”. Other luxury players such as Richemont group have acquired rental businesses  in order to seize power of how their products and brands are marketed on the secondary market.


Express is betting on the resale or rental market, launching “Express Style Trial,” which permits shoppers to rent up to three items at any moment for a monthly fee.

Eventually, Rental shopping could keep you on top of trends, as well as helping the environment and saving the planet in the process. Is rental fashion the future?



Photo credit:

  1. Vogue, photographed by Tim Walker. viewed February 7th 2019,. 
  2. China landfill with clothes. Migrant Workers Children Spend Childhood Scavenging Landfill, viewed February 7th 2019,. 
  3. A Stella McCartney campaign shot in a Scottish landfill site to raise awareness of waste and over-consumption. Photograph: Harley Weir and Urs Fischer for Stella McCartney, viewed February 7th 2019,. 

About me: Dicle

Dicle Altintas. I was born in the capital of Turkey, Ankara and raised in beautiful Istanbul. I just graduated from Koc University with a degree in Business Administration.


During my college years, I had an opportunity to work in a medical company as a business development assistant. I am fascinated with marketing and psychology and of course luxury. Then I had the chance to do an internship at Renault Turkey in the marketing department.


And now here I am in Milan at a Master of International Luxury Management student. I adore Italian culture with its unique architecture and delicious cuisine. What fascinates me since I moved to Italy is the concept of Italian design in modern art . I am passionate about contemporary art and travelling the world.

I spend my free time reading art and design books and travelling. I have tried sports from ice skating to windsurfingbut now because I do not have the time I am obsessed with yoga.


I  speak Turkish as a native language, English and I am trying to learn Italian now.

About me: Gaia


Born in Trieste 25 years ago, I define myself as curious, independent and open-minded.

My desire to see the other corners of this world brought me first to study in the US and then in Lisbon, where I lived for almost two years. Being abroad for so long, however, made realize that the Italian creativity, aesthetics and taste are the best ones in the world, and, as such, are a great asset. Hence, the decision to get specialized in the luxury industry here in Milan.

But in this introduction post I would like to share something more personal, rather than the information you can find on my LinkedIn profile.

So here’s a random list of a few things I love: The rain (when at home), yoga, lazy Sundays, perfumes, black coffee, eating- especially exotic food, coconut water, rooftop bars, prosecco, Art exhibitions, travelling, the smell of books.

And here’s a list of things I hate: The rain (when outside), long queues/big crowds, seagulls, cheap talk, soccer, bad manners and ignorance, horror movies, artichokes, unnecessary judgements, light blue eyeshadow.

…Do you want to know my complete list? Do not hesitate to contact me, I’ll be happy to answer you:

email: gaia.villat@hotmail.it

LinkedIn: Gaia Villatora Milič




About me

Optimistic, idealistic, sarcastic, maverick, calm, meticulous, imaginative, reflexive…. are just few definitions of  me.

Beauty is what definitely inspires everything I do in my life.

I love being surrounded by fulfilling things such as art, precious fabrics, design creations and  innovative technologies; all these things also declined in the form of experience. For this reason, my hobbies include mainly things regarding art such as drawing, reading, going to art expositions, fashion magazines and make up.

I studied business administration in Bologna. I graduated in the first session  because of my determination to enter the world of luxury fashion as soon as possible.

My ideal job is the one that combines a creative and an economic part in order to make it a passion going beyond regular working-days.

Ekaterina Okoulik

About me: Daria Antonova

Do you agree that writing about yourself is quite a challenging thing?

IMG_6936Anyway, let me first introduce myself. My name is Daria Antonova (22) and I am from Moscow, Russia. If we go by stereotypes, I should have a bear in my house and vodka in my blood. However, I prefer more to have “Made in Italy” bags in my house and passion for luxury in my blood.

Honestly, it took me years to choose a path I really want to follow. My background is in International Economic Relations and I graduated from Moscow State Institute of International Relations (MGIMO). Initially I intended to occupy a position in a bank or in a special financial corporation, but soon I realised that it is not the thing I would like to dedicate my life to.

Firstly, I consider myself to be lively, creative, sociable, a person, full of energy and enthusiasm, willing to meet other people and share my experiences  and emotions. Secondly, I am keen on the fashion segment, always try to be up-to-date with the latest trends, events, collections and news. Finally, a boring office and monotonous work are not for me. My real passion lies in the Dolce&Gabbana brand, which describes me better than anything else. That is why I am here in Sole 24 Ore Business School for International Master Luxury Management.

Nevertheless, I believe that life is always about studying, learning and improving either yourself or things surrounding you. Luckily we have this opportunity presented in travelling, communication and education. For the future I have quite a positive outlook, I desire to live this life to the full, enjoying every chance i get!

It is a pleasure to meet you!


About me: Giulia Ferretti


Curious, imaginative and a bit awkward.

I was born in the lovely city of Rome in 1993 and I’ve lived there until I moved to Milan to study at Bocconi University. I graduated with a degree in Economics and management for art, culture and communication.

Alongside art, I’m deeply interested in the luxury sector. The fields that I like the most are the automotive one, fashion and jewellery.

I go crazy over handcrafted and artisanal products!

Come join this journey!

Check out my articles:

Join me on Linkedin: Giulia Ferretti

About me: Alessandra Petagna

Made in Naples in the ‘90s, I also lived in Spain joining the Erasmus programme and now here I am in Milan.

In my spare time, you can find me cooking in my kitchen for a crowd of guests, reading on the couch or taking photos around the city. Yet, take me to a concert and you will make me the happiest woman in the world.

Processed with VSCO with a5 presetI’m talkative and a brilliant Law graduate – but I’ve never stood a legal conversation for more than two minutes, whereas we may chat ‘till tomorrow about fashion and lifestyle (better while tasting a glass of wine).

Chubby child already interested in fashion, finally Frida Giannini made me who I am with her Spring/Summer 2011 Ready – to – wear fashion show for Gucci: I wanted to look like those sophisticated but seductive women running along the catwalk and play with colours as well as Frida did developing her collection. From that moment, increasing my passion and starting to pay also attention to textures and fabrics was a piece of cake. Just an objection: I can’t draw.

Plan B: I’m talkative – I repeat it in case you have still doubt about it – curious and well organized – alias the perfect PR professional.

So, here I am: to turn my addiction for fashion and luxury market into a real and sparkling future.

Follow me in the Jungle of Luxury:

My idea of luxury

In Carrie’s shoes

Do you really “love your curves”?

The importance of being social

Fashion & Young Subcultures

How fashion brands ride the wave

Since the dawn of time, social and cultural habits have been the main driver on the definition of style and fashion trends.

The relation between society&fashion has been always so strong and important that in the years the fashion brands arrived to gain the role of “social border definer”, and we are not talking about the healthy status definition classically made up by luxury brands, but about cultural tribe status definition.

Fashion brand marketing departments arrived to understand how in the Postmodernity era people set indipendence and individuality as their prior, but at the same time try to belong to several different tribes with a specific style code and a relative niche market.

Thinking on the success of fashion luxury brand like Prada, originally borned to dress the new strong woman fighting for the feminims emancipation during the ’70, we can understand how this relation changed in the last decade with the emerging of young subculters that does not come from real underground social movement but from the Web.

prada feminism

(Miuccia Prada during a nonviolent protest pro women rights in ’70)

Starting from this point, if is true that social network and blogs are the new spaces of integration for our society, is also true that these spaces are governed and regulated by fashion brands that fill the channels with their advertising, give style dogma through influencers and create new young subcultures like Witch House, Vaporwave, Soft Grunge and Health Goth.

seapunk community.PNG

( Seapunk Facebook Community)

Facebook, Instagram and Tumbler are the new “manifesto” of that subculture on which many fashion brands decided to invest creating dedicated collections.


(Alexander Wang with his last Collection in Health Goth Style)

These subculters does not came from artistic, political or social identity, but only from a style identity imposed by fashion brands with social-art fanciful ambitions.

For those who think that it’s a market related only to mass-market brands, the analysis of brand like Y-3 or Vetemens could be helpful to understand how also luxury fashion brands are involved in to this process.


Vetements is one of the refernce brands for Normcore subculture with the iconic DHL T-Shirt selled at a price of 245€, while for the Health-Goth  the Y-3 Qasa High are the must-have training shoes, selled in the shops at a price of 390€.


Eating and drinking are (to most people) luxury pleasures

Cicchetti  (in Venetian language) are small snacks or side dishes, typically served in traditional “bàcari” (cicchetti bars or osterie) in Venice, Italy. Common cicchetti include small servings of a combination of one or more of seafood, meat and vegetable ingredients laid on top of a slice of bread or polenta. Like Spanish tapas, one can also make a meal of cicchetti by ordering multiple plates.

But how, when and where they are eaten??

Simply with fingers and toothpicks, usually standing up, hanging around the counter where they are displayed in numerous bars, osterie and bacari that offer them virtually all day long. 

Cicchetti are usually accompanied by a small glass of local white or red wine, which the locals refer to as an “ombra” (shadow).


A lovely find can be Enoiteca Mascareta. It is not really a touristic place – full of local people. The owner, Mauro Lorenzon, is the head of some Italian wine association and on top of that produces wine and prosecco. He is the conductor of the whole show running at this fantastic place.

Trust the staff about the wine and/or prosecco choice. Nice meals, going well with the suggested wine. Very friendly atmosphere. Our friends and us went there every evening, while in Venice.




Le Club 55, Une Legende

St. Tropez’s first beach club still has its groove

St Tropez, to have a delicious lunch on the beach.

Since 1955, the Club 55 (Cinquante-Cinq, hence the name), has been the mecca of the rich and famous. For over 50 years, almost every famous person lunched at this restaurant or hanged out by its bar.

Bridget Bardot said it was her favorite, thus creating one of the first beach clubs along Pampelonne Beach with a sexy scene of sunning celebrities and gourmet cuisine that’s hotter than ever after 50-years.

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Simplicity and authenticity. This spot is quite separate from the rest of Pamplona beach and has had its own philosophy since its creation in 1955: “The customer is not king here … because he is a friend”.

Le Club 55 has an unforgettable atmosphere. Skirting the Mediterranean shores, beside St Tropez, its location was destined for success.

Here, the guests is welcomed as a friend, casually, without any snobbery as it often can happen at some of its neighbouring establishments. And that is perhaps why everyone loves it so much. Over the years it became an institution that keeps its promises.

The menu is all in French, so it is wise to either learn some food words ahead (there is a menu, that never changes, and daily specials) or ask the staff, which is very helpful.

The fish is fresh and often great for sharing.


In particular the Strawberry tart is heavenly and quite light for a cake, making it a perfect treat, before you strip into your bikini or Vilebrequin shorts.





Credits by http://www.club55.fr and Me



Those who prefer the true fur and those who, instead, are seduced by democratic prices and  are “animal friendly“.  In any case the trend is clear. Designers and stylists bring in auge the furs that can be worn and  showed off  during winter 0r spring and also during summer and autumn, creating a mix and match look.

Schermata 2016-02-17 alle 22.04.26      BLOOD AND HONEY

If you usually give or receive presents like bargain bin flowers and cheap chocolates, you can ask the shop assistant at Fendi’s for an advice and get a better suggestion. To celebrate love and  Valentine’s day, Fendi has shot a new off-beat video showcasing their playful capsule collection. Featuring a whole lot of color, the capsule includes unique furry accessories with shaved mink, crystal eyes and fox details. So, if you’re feeling generous this month, you know what to do.

Schermata 2016-02-17 alle 22.22.15.pngFENDI


Moncler brand reacted to the new tendency, equipping the tennis shoes with a  distinctive hit of wintry texture by utilizing a rabbit-fur top.

Schermata 2016-02-17 alle 22.26.10.png


Therefore, the brands are competing hardly one against the other by creating  the most glamour fur creations . But also men like fur and not only women!  A new revival in the male fashion bringing back to the catwalk fur coat.

The fourrure is also part of the masculine wardrobe: namely  Versace,  Gucci and Marni have relaunched it We are assisting a more and more genderless fashion.

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Furthermore the production of male fur items are becoming more and more widespread as testified by “Business of Fashion” . According to the data furnished by the Fur Information Council of America, the sales  of male fur items have sensitively increased in the last years and  represent around 5% of the tied up world  total business .

In terms of accessories  we assist to a production of  fur items to be combined as charms  to pursues, gloves and hats: fur all over the seasons and everywhere! Let’s celebrate also this year the triumph of fur!












From Blood Type to Zodiac Signs

Strange invisible Perfumes was created by Alexandra Balahoutis in 2000 with the conviction that high-end perfumes be made of authentic botanical essences. Alexandra is dedicated to the art of botanical perfumery and happily tormented by perfectionism: she lives in Venice, California close to the Strange Invisible Perfumes boutique.

Botanical perfumer Alexandra Balahoutis formulates each original fragrance with certified organic, wildcrafted, biodynamic, and hydro-distilled essences. Hydro-distillation is a gentle immersion method that captures the complete aromatic profile of a plant, including the fine aroma chemicals that cannot be captured with steam distillation.

Alexandra Balahoutis created a very unique collection, Perfumes of the Zodiac.
Aries is The Innovator and his element is fire. The first sign of the zodiac, Aries is able to make incredible things happen quickly. Hydro-distilled essences of cinnamon, rose, and angelica fuel a vibrant imagination. Frankincense, benzoin, lavender, and sandalwood cool fiery impulses, encouraging the composure needed to realize visionary plans.
Cancer is The Levelheaded Bohemian and his element is Water.
Cancer is the only sign of the zodiac ruled by the moon. While being adventurous and free spirited, those born under Cancer are known for their cleverness, generosity, and devotion to family. Mandarin, patchouli, and lily of the valley encourage Cancer’s mischievous sense of humor, while sumptuous notes of Tahitian vanilla, amber, and leather make this sign feel right at home.
Capricorn is The Force to Be Reckoned With and his element is Earth.
Ruled by Saturn, Capricorn is famous for a nearly heroic sense of commitment, patience, and drive. Iris, frankincense, and Tahitian vanilla speak to Capricorn’s earthy, sensual side and strong need for stability. Neroli, jasmine, and white Cognac invite Capricorn to let go of routine and enjoy the rewards of spontaneity.

zodiac-capricorn-50ml_1Finally, Aquarius is The Rebel with a Cause and his element is Air.
Aquarius, the third and final air sign, is one of the most charismatic signs of the zodiac. Neroli and rosemary fuel Aquarius’s independence, intellect, and humanitarianism, urging Aquarians to put their global ideals into action. Lavender, white sage, and frankincense soothe anxiety, grounding Aquarius when airy detachment sets in.


On the other side there is Blood Concept, a one-of-a-kind fragrance, a declaration of identity. Giovanni Castelli, former fashion designer and photographer, with Antonio Zuddas, a copywriter, launched a quartet of four unique fragrances, one for each blood group. So you have A, B, 0 and AB. As the Blood Concept creators told “As perfume creators we’re intrigued by the fact that the scent you wear can reveal Freudian clues about you. Your smell is about instinct, identity, personality […]. Our concept is about declaring one’s identity and celebrating our relationship with Nature.”
Blood Concept fragrances don’t really smell like blood but each one does have a lingering metallic end note that made them a trademark.
Each fragrance represents a phase of human race’s evolution, so type 0 in animalic: leathery notes evoke animal skins and aromatic cypress, cedar and thyme. Type A has tomato leaf and anise, it captures all kind of greenness. B is a mixture of pret-à-porter notes like apple&cherry with a rich black tea accord by patchouli and cedarwood. Type AB is all about aldehydes, giving that so familiar smell after the rain.





Pictures from: https://www.siperfumes.com

Luxury for me is

a chance of a lifetime”, that means something you can only experience once. When I was very young, I saw Carla Fracci in her last performance: that’s true luxury because it was a unique and irreplaceable experience. It will not happen a second time!

I have always been attracted into deepest perception of luxury, that is something that should evoke you primitive emotions, like the finest cuisine can do. The “DiverXo” restaurant advertising become a case in point.

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About Lucrezia Livelli

Hi to everybody! Welcome to the world, namely, Luxury Management Blog!!

My name is Lucrezia Livelli, 26 years old, although I looks like 20 years old, to tell the truth!

I have been studying Economy and Finance at University of Pavia for 5 years.

Now I am attending a postgraduate course at the Sole24Ore Business School, namely a master on Luxury Management that I consider as an investment for my future and an opportunity to meet interesting people with whom I can have a very proactive dialectic, upgrade my educational background and then identify better a business sector to begin my working career.

Foto del 10-08-12 alle 17.16Here you can see my picture through which I would  transmit you an idea of who I am, i.e. a modern girl that loves all that is emotional and makes me feel alive and with a touch of allure.

I am really fond of music. I really like the fresh air, the sun, the wind blowing through my hairs, at the same time, wearing luxury apparel.

Luxury is something that affects me and causes me emotions and remind me old memories of my childhood especially when touching items as soft as fur or suede…



Bacaro is the New Venetian Luxury

The Future Of Made-to-Measure

Sacs Marine Meets Coppoletta Design

Le Club55, Une Legende

Olfactory Paradise

Tuscany Luxury Linen

Wearing Light Dresses

Four Season Fur

Key Part of Luxury For Me







About Silvia

DSC_0004I hate presenting my self because most of the times I forget important tips to add to my profile. Probably writing it down, will be more useful. So, let’s start.

I’m Silvia Salgarella, I’m 24 years old and I come from Gattinara, a small village near Biella. I’ve lived for fourteen years in Nigeria, where my father is still working as director for a building company. I moved back to Italy for starting my second school. Finished that I came in Milan where I first studied at Iulm, and then at Universitá Statale. My background is on communication and advertising field. It’s since six years now that I’m based in this wonderful city. I’ll tell you a little secret: at the beginning I really hated Milan. You’ll probably ask yourself WHY.. I hated it because it was really freaky and chaotic. I couldn’t imagine my self in it, but after some while I started loving it because I realized that it can offer you lots of opportunities, lots of experiences, and different alternatives.

So, here I am. I recently started a new adventure. I’m attending an MBA in Luxury Management at sole 24h business school. And, well, it’s one of the most amazing experience I have ever had. We’ll analyze all the aspects of luxury, from fashion to food and wine, stressing the importance of our made in Italy, and analyzing the different strategic actions to take in this field. It’s really a stimulating ambience.

I’ve never had serious working experiences. I’ve always focused on my studies, and on Saturdays I’m challenging my self giving Italian and maths lesson to some children. I held activities is the Oratory of my birth town, but this was just for fun.

If I could use an adjective for describing my self I would say: SMILING. It’s nice taking life in a positive way, smiling and being available in discovering and learn new things.

Here is my Linkedin profile:



Travel is the only thing you can buy.. That makes you reacher

I’m not afraid of the GG ghost!

Marni’s Collection 2016

Sales, sales, sales… get ready!

Luxury for me

Keep calm and go to Salone del Mobile

Marni for Nespresso

ABOUT Donata von Schichau

Creativity, lifestyle and philosophy – to me, this is my passion and this is what I dedicate my life to. I like to take inspiration from everything!

I am Donata from Germany, 24 years old and just arrived from lovely England. My journey into luxury and fashion started as far back as early childhood, being exposed to a variety of art exhibitions and styles. 

After my A levels I studied Fashion-Textile-Management at JAK Academy in Hamburg, which gave me the right amount of knowledge in economics, marketing and design to be prepared to start in my own way.

My internship for Luxury Living/ Forlì last year was a key experience in defining my personal leader of tradition, sophistication and exclusive luxury: Italy.

So after my graduation in March, a short escape to England and already being a fashion illustrator aside, I’m back in Milan now with one simple mission:

To inspire others with my fascination of luxury and management. This ties in with my own philosophy, which is: love what you do. Passion drives everything.



LUXURY to me

Art vs. Luxury

VISIONARY for life

Art studio 2.0: The catwalk






Images by Dodó: http://www.dvsdodo.com

About Tamara

Dear reader, welcome to our “Luxury Panel”:)

My name is Tamara and I’m coming from Armenia. I am one of students, who came here to gain knowledge, share experiences, ideas and cultures, discuss recent events and change their lives.

I have a finance and accounting background. During my studies of MBA I discovered my passion towards the art of managing and organizing companies, particularly world-known brands that have huge influence on society and have their own era.

This is the main reason why I moved to Italy and pursue the idea to become professional in luxury industry here.

I am passionate about travelling, sports and meeting new people.

Detailed information about my work experience and capabilities can be found via Linkedln profile.

Thank you for reading:)


About Giorgia

Hi everyone!
I am Giorgia Gregoraci and I am 23 years old. I live in Cernusco sul Naviglio, a small city near Milan.
I graduated in July, 10th 2014 in Communication and Marketing at Università degli Studi di Milano. During my first year of Uni, I had an exclusive opportunity to fly overseas and attend a semester at the University of Prince Edward Island, in Charlottetown a small island in the Atlantic Ocean, Canada.
I felt in love with this country so much that I consider myself a Canadian girl.PicMonkey Collage.jpg

I spent my last year working in the communication and marketing office of Replay where I had the big chance to participate in the special project “Replay The Stage1“, the Restaurant of the brand.

This master is the perfect match for me, with the right balance between theory and the “hands on work” .
What do I expect from this master program?
To growth personally and professionally, to achieve the perfect knowledge for facing the world of work, and the capability to take the right decision with a very solid basis.

I love travelling and discovering new places, meeting people with different cultures, watching comedies and romantic movies, listening to hip hop music, walking in the Dolomites in the summertimes and watching F1. I use to go to Monza at the Autodromo every September.

Lewis Hamilton2 #1!



The Wave Bag
Lewis Hamilton: the alpha male
Voyage in Gucci’s world
Bianca Balti back on top
#MBFW 2016
Christmas trees wear luxury
Happy Birthday Ferragamo!
EcoChic Fashion Week