A Gentlement’s Night” took place last April, 11.

Every year, in April, Salone del Mobile and Fuorisalone celebrate for one week the Design World. This one-week event is known as the most important international home design exhibition attended by 310,000 visitors, design professionals and enthusiasts.

This is the time during which parties and events proliferate all around and the city of Milan is the most effervescent place-to-be. and you can experience parties, cocktails in shops, private palazzi, yards and dedicated open-house events.

The Sacs Marine event was organized in one of the most interesting area of Milan, i.e. the Parco Sempione area by The Savile Company, made-to-measure products dedicated to the new gentleman.

The event aims to celebrate the partnership between Sacs and Coppoletta Design.

SACS is a Milanese leading company at an international level in the production and marketing of rigid inflatable boats for pleasure cruising.

Coppoletta Design results in a work that reflects the founder’s tattooing heritage, but arrives in new areas within the art and design world and lends itself to a wide range of applications within branding, product design, printed media, and beyond.

Two worlds apparently very different but which meet to creat SBO, that is Sacs Bespoke Operations. A department specialised in one-off planning and creation for demanding shipowners. The first fruit of this collaboration is A unique customization, like a tattoo: tender customization.


The first sample is already on water: a Strider 11 (9.90 m) which can reach 54 knots. It’s a tender owned by The Savile Company.

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Lewis Hamilton: the alpha male

Lewis Carl Davidson Hamilton, better known as Lewis Hamilton, the three times Formula One World Champion (2008, 2014, 2015) and just awarded Sportsman of the Year , has become an influencing personality not only in the world of engine and cars, but also in the fashion world.
Lewis fits perfectly the new generation alpha male: with his story and his life, he is the flawless source of inspiration for successful people, who wants to chase with lots of passion, dedication and determination his or her dreams.
He is a legend, a champion, the fastest pilot in the world, the perfect portrait that embodies an absolute determination to be on top in everything he does: the quintessential example for both men and women.

“Dare to be the greatest. Inspire, spread love, and live every day to the fullest.”

This is his motto, the recommendation and the advice that he gives to millions of fans who follow  him on social media, such as Facebook, Instagram and Snapchat where Lewis is very active.
Very often criticized for his lifestyle too much daring and eventful for a F1 driver, he is always more and more involved in the fashion and luxurious world:
since he is very passionate of watches he is testimonial of IWC Schaffhausen (unique and high performance Swiss watches) since 2013, he is also the exceptional testimonial for an Italian moto brand the MV Agusta, here in these pictures and in the video you can watch the limited edition MV Agusta Dragster RR LH44.

The German luxury fashion company Hugo Boss has dedicated an entire line to the stable, the “HUGO BOSS for Merced-Benz collection” where Lewis is the undisputed key player.
The Merces AGM Petronas sponsor Bose who “share a similar heritage, built on the principals of innovation, technology and design excellence” decided to create a personal soundtrack for Hamilton, based on real sounds of the Mercedes AGM Petronas Formula 1 Team. It’s pretty clear that music is one of the most important thing for Lewis, a fundamental component of his life, an escape from the daily routine.

Recently this year, after having saw him taking part to all the most fashion events, such as the Fashion Weeks, he became the new face of l’Oréal Paris Men Expert.
“The world’s fastest driver, Lewis Hamilton has become a legend. He likes taking risks, on the track and in his style. As the new Alpha Male by definition, he’s the ideal match for Men Expert. Modern, he’s a leader for a new generation of men for whom masculinity doesn’t mean macho – it means masculine,” said Cyril Chapuy, L’Oréal Paris Brand Global President.

“In my world, success is down to focus and efficiency. L’Oréal Men Expert has the same philosophy – and their high-tech products are made for men like me. I don’t want to waste a second and I’m used to getting the result I want. I’m proud to join the L’Oréal Men Expert club,” said Hamilton.


Maserati first SUV!

On the 20th of February Maserati announced through official pictures the external body of the new vehicle of their product line. It won’t be particularly in line with the existing range of saloon and sports cars of Maserati, such as Quattroporte, Ghibli, GranTurismo and GranCabrio, that everybody is expecting to see. This is a Sport Utility Vehicle (SUV), similar to Kubang, a car concept that was already presented by the company in the 2011 but never produced. At that time this notice shocked all the Maserati lovers that started to wait for this epic moment to come. Five years later Maserati Levante is here!



After more than 100 years Maserati develops its offer, adding to the luxury collection its first SUV, Levante. This new concept of Maserati is going to be an important and big step into the future for the modenese company and this launch represent a very significant moment in the history of Maserati. Lines and design embodied Maserati values and origins. Levante is created to guaranteed and combine the outstanding on-road performances, typical for every Maserati, with the amazing handling also on low-slip superficies with comfort and high performances off-road. Physical aspects as the aggressive front, the tridents on the side and the emblematic three air vents on the front wings are inevitable and are the signature of the astonishing Italian design. The Levante is provided with both diesel and petrol engines that are all Euro6-compliant.

Maserati Levante building and assembly are all Made in Italy in Turin at the Mirafiori plant, where the first cars have already came off the assembly line. On the 1st of March Maserati will unveil this amazing project at the Genève Motor Show and it is going to be sold in spring for European countries, and then all around the globe.



#MBFW 2016

Innovation, tradition and design: what are we talMB-photo-Obsession-with-an-Icon-MBFWB-2016-model-945x679.jpgking about?

The Mercedes-Benz Fashion Week has become a fixture in the international fashion calendar, giving new talents the big and unique opportunity to show their collection on important catwalks to a global audience.

Mercedes-Benz, that has been an official partner of fashion week events all over the world for more then twenty years, proudly presented its 18th Fashion Week last January, that provides a great platform of industry opportunities and relationships for the new generation of emerging designers.

mercedes-benz_fashion_week_istanbul_aw15_notjustalabel_1963333245Even though it is held twice a year, in March and October, like the most known fashion weeks in the world, the MBFW is not held neither in Paris, or Milan, or London but in potential future fashion capitals, in those countries with an high
GDP, an insignificant unemployment rate and last but not least an high GNH (Gross National Happiness) due to an excellent life-work balance.

Every year Mercedes-Benz select different destinations to stage the coming fashion shows in collaboration with IMG Fashion, “the world’s leading producer, marketer and partner to the international fashion community. Its various properties, consisting of industry fashion weeks, governing association partnerships, designer discovery platforms and consumer focused festivals, open the gateway to Style, Innovation and Trends.
IMG Fashion’s presence is felt in established and emerging fashion capitals across the globe including Berlin, Istanbul, London, Mumbai, Miami, Milan, Moscow, New York, Sydney, Tokyo, Toronto and Zurich. With a focus on spotlighting these stylish destinations and its local talent, IMG Fashion aims to inspire, showcase and unite fashion’s key creators, communicators and consumers.”1photo_1436374238_931.jpg_43_0_1156.6_290.jpg

Since its nationality, it has been 18 years that Mercedes-Benz favors Berlin as fixed location and starting point for the fahion year.
Instanbul is also another destination: Turkey is a growing country and this event will increase the domestic awareness and the global presence of Turkey design, highlighting its culture and its sophisticated glamour.



Save the date for the upcoming Mercedes-Benz events:

The World MasterCard Fashion Week in Toronto, Canada (21st-25th March)
The Mercedes-Benz Fashion Week Australia in Sidney, Australia (15th-21st May)


Maserati “The absoulte opposite of ordinary”


No pay off has never been more appropriate than the Maserati one. The year 2014 was indeed “The absolute opposite of ordinary”, in fact it was not only the 100th year anniversary since the historical trident was founded, but it was also an extraordinary year in terms of sale.

For Maserati, 2014 has recorded the highest amount of sales, selling worldwide 36.500 cars, recording a growth of the request equal to 137% compared to the previous year, and six times higher than in 2012.

Continue reading

A scratch on a business class seat

When I entered the Boeing headquarters in Seattle I was astonished when our guide explained to us that an Emirates business class seat can cost around a triple digit thousand $, and that while assembling the airplane, if a seat gets even a little scratch, Emirates will order to replace it… in the beginning I didn’t understand why, probably just like some of you reading.. however, let’s make a premise: luxury is not only having a fashionable dress or accessory, it can be a lifestyle… and even better.. an experience! If you have the chance to, and are an “experiencer”, you probably also like travelling comfortably and pleasantly, on a luxurious perfect ride, right? Being a luxury airline means being perfect, and therefore throwing away a very expensive seat for a little scratch is normal for a luxurious company like Emirates.emirates1 Let’s take a peek behind this luxurious airline company… Continue reading

The Luxury Riders: analysis about the perception of Made in Italy abroad

“The Luxury Riders” is the final result of our team research about Made in Italy perception abroad.

We decided to focus on italian motors through three different case histories: the ones we chose are Moto Guzzi for motorbikes, Riva for boats and Lamborghini for cars. We referred to many online sources, including official company websites, videos and testimonials in order to understand these companies in details, their history and how they are perceived. We went through some problems since we couldn’t find some statistics and there was some inconsistency in the data, due to lack of verified information but in the end we managed to have a general idea about how Made in Italy perception on motors is.

The main shared opinions about these companies and their products are positive: people love their uniqueness and exclusivity, their strong heritage that is reflected in the quality and personality of products, their advanced technology that provides the best experience for their customers, and their class and elegance that makes them so outstanding, special, famous and loved around the globe.

People also have a great desire for a high level of craftmanship and particular attention to details that are the main features of Made in Italy heritage and this is well achieved through these products, since they are prestigious and perceived as a status symbol.

Then the other important element to highlight is the customization aspect of this product: people are more interested in customization nowadays because it makes them feel special and close to the brand. Moreover, it gives them the option to customize the product that best suits their personality.

We discovered that these products are so well perceived that sometimes they are more popular abroad than in Italy, like Lamborghini and that’s the results of all the effort and hard work put in these products, which make them so special and creates a strong emotional impact.

Team members:

Fabiana Allinio, Fardin Ataie, Ilaria Diotallevi, Giulia Laudani, Linda Pittis

Here is our presentation in PDF Made in Italy.