Castello Di Ama: When wine Meets Contemporary Art

Castello Di Ama is a special place where an incredible natural setting and historical buildings meet to create the perfect combination of wine, art and heritage. Besides being a quality wine and olive oil producer, when you enter the Castello Di Ama you can feel the history and past lives of the place.

The family-owned vineyard is now run by a couple, Lorenza Sebasti and Marco Pallanti. Talking about wine, the Chianti Classico produced at Castello Di Ama ranks among the world’s most prestigious wines according to Gambero Rosso. With Tuscany’s unique rocky soil, wines became the symbol of the area.


But how has this place become a modern art exhibition?


The couple created the “Castello di Ama per l’Arte Contemporanea”, with their passion for modern art and creating an environment through the combination of art and place. Each year they invite artists to get inspiration from Castello di Ama and create a site-specific art piece. Inspirations come mainly from the history, vineyard, colours of nature and authenticity of the place.


So, who are those artists?


Michelangelo Pistoletto, Daniel Buren, Giulio Paolini, Kendell Geers, Anish Kapoor, Chen Zhen, Carlos Garaicoa, Cristina Iglesias, Nedko Solakov, Louise Bourgeois, Ilya and Emilia Kabakov, Pascale Marthine Tayou and Hiroshi Sugimoto.

When you enter the village the first thing you see is the stone road, where some of the paving stones are painted different colors. The road is an artwork by Pascale Marthine Tayou, “The Way to Happiness,” which leads you to the Castello.

After this happy welcome, the road leads to the historical building housing the wine cellar. But before going in to the cellar, take a look at the one-meter square opening in the floor. Looking down into what seems like a cage is a beautiful sculpture with an arrangement of a fountain by Louise Bourgeois called Topiary.

In the wine cellar there  is an artwork by Kendall Geers, “Noitu(lover)” in a neon red.





“No true revolution is possible without love — the love of the wine, the earth, the rain, the love that is needed to change the way Chianti is understood. I could go on for a long while about love and revolution but I think it’s clear. What I like about the piece is that while it relates specifically to Castello di Ama it also relates to every revolution as well.” Kendell Geers.






After exiting the wine cellar another door opens to a room dedicated to an art installation “Paradigma” by Guilio Paolini.


Paradigma by Guilio Paolini                                  Cristina Iglesias


Moving on to the next installation, Cristina Iglesias created this beautiful artwork made of fiber glass. It fills up with water slowly for an hour until it reaches the top, and then empties out.

Walking around the old small village there is a chapel open to visitors, but also in the back of the chapel there is a small door for you enter the inspired artwork by Hiroshi Sugimoto.



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Also, Anish Kapoor has an art installation named Aima, which is in a chapel and described as fire and light. It is an optical illusion of a hole with a red spot the color of wine. When you see it first you don’t realise it is a deep hole but like a straight floor.But that’s because of an optical illusion.





Moving onto the basement, there is another art installation by Chen Zhen in another wine cellar with crystal glasses hung from the ceiling. Zhen called his work “La lumière intérieur du corps humain”.  Normally the place is kept totally dark because of the wine processing and fermentation. But with these crystal glasses you can see a little light inside with their shine.

Another inspiring and colourful artwork is Topos by Lee Ufan. In the video, he explains his inspiration and how he perceived the place.



The biggest artwork in the Castello di Ama, “Sulle vigne: punti di vista” by Daniel Buren, is 25 meters long and 2 meters high built at the front of the Castello and between the landscape view of vineyards. From the windows, it gives the viewer a sensation of a traditional painting of a landscape. By blocking the view of the landscape and showing this beautiful vineyard landscape from the windows, Buren emphasises the value of beauty of the landscape.




“Sulle vigne: punti di vista” by Daniel Buren

In Castello Di Ama you can enjoy your Tuscan wine along with the beauty of the place and artworks. The spot is not only a great vineyard where you can taste high quality Chianti, but also something you must experience.  

(All photos are taken by me)

Dicle Altintas


When art meets quality

What is the quality of a fashion product?

Precious, natural or technological fabrics, undisputed workmanship, perfect fitting that satisfies most of the sizes and conceals body imperfections, little details crafted with attention, with care, finishing touches that exalt the product refinement, accessories that won’t weigh down the image, hand-done embroideries.

Why do we need art?

Beauty is one of the conditions that brings us to happiness, there isn’t a single woman who is fully pleased by her appearance.  The ability of designers is to create a masterpiece that carries the concept that people will follow, a projection of a dream; it has to tell a story that satisfies fantasies and passing fancies.

When beauty meets quality the result is surprising: the designer’s idea is realized in a precise way and leads back to his main thought.

Something timeless is created, it never gets old, continues to remain precious.

Something unique is created and the person wearing it  feels satisfied and this satisfaction justifies the price.

Something that creates a heritage is produced.

This “something“ is the perfect definition of luxury.

Ekaterina Okoulik



Credits (image):


Louis Vuitton Objets Nomades  

One of the protagonists of the Milan Design week 2017 

The Objets Nomades Collection, enriched with 10 new items, was presented during the Milan Design Week 2017, from April 4th to 9th at Palazzo Bocconi.

The collection’s range, created in 2012, now includes 25 collectable and limited edition items, from a hammock to a deckchair, from a swing chair to a foldable stool.

Each product embodies the same ideals that combine the design skills of international designers and the savoir-faire of Louis Vuitton. The Objets Nomades collection keeps alive Louis Vuitton’s long tradition of beautifully crafted travel objects.

“Creativity, functionality and innovation have driven Louis Vuitton for more than 160 years. A design pioneer, Louis Vuitton has constantly anticipated fashion and kept pace with evolving lifestyles, and over time, the combination of its savoir-faire and the talents of renowned designers has created opportunities to develop inventive shapes, materials and products. This tradition continues with the creation of the Objets Nomades, an ever-expanding collection of limited edition, collectable furniture that is both inspired by the House’s historic Art of Travel and a reinterpretation of its essential spirit.”

This collection is made by the most creative designers of our times: Atelier Oï, Maarten Baas, Barber and Osgerby, the Campana Brothers, Damien Langlois-Meurinne, Nendo, Gwenaël Nicolas, Raw Edges, Patricia Urquiola, Marcel Wanders, and most recently, India Mahdavi and Tokujin Yoshioka.

The collection includes very different products, starting from the

∇ Campana Brothers’ biomorphic Cocoon chair


∇ Spiral Lamp – Atelier Oï 


∇ Blossom Stool – Tokujin Yoshioka 


All the objects are realized in a skin the company calls “Nomade”: it is soft and strong at the same time,  and they are dedicated to particular travelers that love the link between beauty and functionality.

∇ From left: Raw Edges, Shelves and Concertina Chair; Atelier Oï, Stool, Hammock e Spiral Lamp; in the middle Talisman Table – India Mahdavi


Among the others new products we find the Talisman Table of India Mandavi in beige and blue version.

∇ Palaver Chair and Swing Chair – Patricia Urquiola


∇ Lune Chair – Marcel Wanderslouis-vuitton-objets-nomades-2017-02

In Carrie’s shoes

Manolo Blahník is conquering Milan with The art of shoes at Palazzo Morando

I have always loved the expression “be in someone else’s shoes”. Truly, I would have loved it more if I had ever had the chance of wearing Carrie Bradshaw’s ones. However, I have never walked down 5th Avenue in New York, I haven’t already met my Mr. Big and I usually wear flat boots.

By the way, I have good news for whoever grew on bread and Sex & the City like me: don’t panic, girls, you can live your dream!

From January 26 to April 9 Palazzo Morando is celebrating Manolo Blahník and his forty-five years of career with the exhibition “The art of shoes”, which allows visitors to see eighty drawings and two hundreds twelve of the Spanish designed most iconic shoes and discover a selection of ancient footwear coming from the archive of Palazzo Morando – Costume Moda Immagine. Soon also in Saint Petersburg, Prague, Madrid and finally Toronto in 2018, the King of shoes could have launched his retrospective nowhere but in Milan: the whole show is a tribute to his Italian sources of inspiration – and to Franca Sozzani, as he said during the opening event.


Someone – please, read it as “men” – may ask: “Why should I go to this exhibition if I’m not a shoes – addicted?”. My little naïve friend, you should because Manolos mix art with fashion. The legend told us that the teenager Blahník made his decision of creating shoes after having been caught by the perfect proportions of the feet in the Greek sculptures. Indeed, his interest in art and architecture has strongly influenced his collections: he has often “stolen” Goya and Picasso use of colours and reinterpreted shapes and movements from Classical and Baroque geometrics blinking an eye to contemporary artists and designers.

Fascinated by the cinema industry due to Luchino Visconti, he collaborated with Sophia Coppola for Marie Antoinette in 2006. Just 16443381_10212272778762650_1003628768_n
a request: “We want her to be sexy”. So he did, as you can realize in the Gala area of the exhibition, where sequences from the movie show the moody Queen focused on eating as much brioches as she can and surrounded by shoes.

Pleasantly impertinent, ironic and unpredictable like his Avion ballet flat, Manolo Blahník’s key of success lies in his golden rule: “Have fun – but please do not wear sneakers”. And in the way he makes women feel, of course. We love Manolo because he loves us, as his long list of muses proves – from Brigitte Bardot to literary heroines such as Madame Bovary and Anna Karenina. Since he loves us, he is fully aware of our weaknesses – you know, diamonds and gems are girls’ best friends but our hearts can melt for some flowers, and they are evergreen in his collections. For the same reason he is so sensitive to perceive the way a pair of shoes can make us feel more confident, feminine, provocative and independent. Manolos can shock and speak louder than words.

So what are you still waiting for? Maybe you won’t ever spend more than 800 euros for a pair of Hangisi, but thanks to The art of shoes you could feel a Milanese Carrie Bradshaw for a while. Only by paying 10 euros – and without taking the risk of falling off twelve centimeters of amazing heels!




Alessandra Petagna


Credits: Palazzo Morando – Costume Moda Immagine

My idea of luxury

The definition of luxury is very very very difficult to find because of its complexity and many meanings. Luxury is art, history, tradition and something tells a story.

But for me is an oxymoron!

Firstly, luxury is abstract, creative, personal, subjective; but also sensational, emotional, limitless, untouchable.

Nobody has a single definition because it is undefined. Everyone can give a different meaning, but all of these will be correct thanks to subjectivity of people.

“It’s all about people. It’s all about subjectivity of what people love.”                                                                       (Joe Pantoliano)

Luxury for me, is my ART!


In love with digital art, I hope, in a future,  I will be able to create a business on this, to show how art can be linked to the luxury world. In details, i would like to launch a fashion campaign where my creations  will be placed in clothing, divided by theme, or like a framework in the head of models with a little reproduction in a circlet.

Here you can find the link of my space, please take a look:

To conclude, as i said before, everyone can give a different meaning to luxury, but the most important thing is that you should really believe in your idea and be really focalized in that to convince anyone that your perception of luxury is yours, and so an unique idea.

Nobody can refute it!

Claudia Raniolo

About me: Claudia Raniolo

My name is Claudia, I am 23 years old and I come from Comiso, a little town in the southeast of Sicily, the Best island of the world thanks to food, art, history and tradition.

I’ve studied for two years in “Università Cattolica” of Piacenza and then in NEOMA Business school of Reims, where I obtained the double degree in International Management.

Now, I’m attending the Master in international luxury management of Sole 24Ore to specialize more my profile in luxury sector. I’m really interested in Fashion and events but also in food and hÔtellerie because i love discovering different types of wine and trying Michelin-starred restaurants.

My favorite winery is Franciacorta. If you don’t know, I recommend you to try one soon! It’s sublime!

foto blog .jpeg

Moreover, i love travelling and, as you can see in the picture above, I love freedom and discover new cultures. In fact, in this photo i was in Teotihuacan’s pyramids in Mexico where i spent one month during my 2016 summer holidays.

I also love painting and creating new contemporary digital art.

••• (You can find one of my best works, in my cover picture) •••

Take a look to next articles:

Bespoke “B” Bed

Had a busy, busy day. Work, kids, traffic, stress… everything is on your shoulders. You search for a place where you can escape everyday life. Your one place, where you can, finally, take a deep breath and relax. This place is just waiting for you in your home. And here is why.


Savoir Beds for a new bed set covered in Alcantara fabric (each for made-to-order) has collaborated with Sacha Walckhoff, the Creative Director for Christian Lacroix, who is known for extravagant haute couture and this design reflects his flair for drama. The artist was  inspired by the 1970s, as well as he drew from how the British company manipulates pocket springs for their line of mattresses and called the new bed set “B” bed. The frame features “pod-like cubby-holes and a headboard” inspired by these pockets, while the entire design is upholstered in blue Alcantara, the same high-tech fabric often used in car, yacht and aircraft interiors.



The Fibonacci by Steinway & Sons

Steinway & Sons‘ 600,000th piano is named The Fibonacci (after the mathematical sequence, picturing the iconic spiral on its veneer) and is absolutely stunning. It is designed by Frank Pollaro and it took more than 6,000 hours over the course of four years to create the finished piece.


Here is what Darren Marshall, Chief Marketing Officer of Steinway & Sons, says about the famous piano: “The Fibonacci spiral is a representation of perfect proportions and natural beauty. Without a doubt, Frank captured those qualities in this piano, creating a work of art for the eyes and the ears.”


Steinway has a history of gifting their milestone pianos, with the 100,000th model originally gifted to the United States White House before being added to the Smithsonian’s permanent collection—the 300,000 is still in the White House’s East Room. However, the nine-foot, Model D concert grand Fibonacci is actually for sale and it worth  2.4 million USD. The company is also planning to create up to six exclusive, limited edition Model B pianos inspired by the design. According to the company, the image was handmade using “six individual logs of Macassar Ebony, creating a fluid design that represents the geometric harmony found in nature.” The spiral’s lines continue from the lid to the curved base of the piano, while synthetic ivory inlay and patinated bronze adds some contrast.


It all began in a playful way, when Vittoria was pregnant with Theophile and invented soft stretch bell-bottom pants for herself that would adapt to the lines of the body, even in the case of a woman with child. She made her first pattern for V Pants, hunted up some fabric and called in a good dressmaker: the result was the first model in elasticized black lace. An icon of 


The strong point of this first model is that one size fits all (from 38 to 44 – UK 6 to 12, US 2 to 8), along with the fusion of color prints and elasticized cottons that adapt to any body, slimming its forms


So the result is that V Pants are an instant outfit, creating a complete look that makes women elegant and sophisticated, matched with a simple white t-shirt or an oversized sweater, for a long leggy image that follows the forms of the body.

Let’s start to set a TABLE

Paravicini story starts at the beginning of the 1990’s.
Their purpose was to create plates that could bring back to the everyday tables the atmosphere and warmth that was lost to the industrial porcelain production.
For more than 20 years, their little workshop found the key to success in its small dimensions. In fact, we were, and still are, able to fulfil every client’s particular requests, never serializing our production.


The Laboratorio Paravicini can satisfy the most diverse requests: every desire can be granted. Making ceramic sets in which all plates are different, but they are united by a common denominator. The result is a unique table set inspired by the customer’s own passions.

Since 2013, they have created the “COLLECTIONS”: sophisticated designs, screen or digitally printed made in limited editions. Each and every piece is numbered.
The “Collections” are young in spirit, sometimes eccentric, always unusual. They are aimed to please an audience looking for collector’s items or objects to decorate their homes.


Laboratorio Paravicini produces its own thin, white ceramic biscuit, on which Benedetta Medici and Costanza Paravicini hand paint or apply screen or digital printed designs. The final glazing is then applied over the decorations by high fire, and the result is a ceramic plate suitable for everyday use, indelible, non-toxic and dishwasher safe.



Are you ready to invest in this kind of luxury???

Hublot’s new Fifth Avenue boutique in NY

On April 19, the Swiss brand celebrated its love for New York through the opening of its Fifth Avenue flagship store.

The boutique, which arises between 57th and 58th streets, near Louis Vuitton, was conceived by Peter Marino, an American architect, who has already worked with the swiss luxury watch brand, but this can be described as the most important collaboration, in fact the flagship is the tallest Hublot’s store in the world (70 feet above street level).

The external façade, lit with LEDs, is made of black aluminium while for the interiors has been used particular materials, as the graphite-coloured leather for the seats, the stainless steel fixtures or the black lava stone and wood floors. The internal part conveys also high-tech innovation, as the “shadow-less” LCD vitrine windows.

Interior Hublot NY

Both exterior and interior design and style follow the identity of the brand reflecting Hublot’s fundamental message, the Art of Fusion.

Peter Marino said about the boutique’s design: “The sculptural movement inherent in the façade is an abstract notion of time and the perpetual mechanism of the watch.”

Before the opening ribbon cutting ceremony, an exciting show was implemented: a duo of acrobatic dancers descended from the rooftop and danced across the façade until they reached the ground.


There, the newest Usain Bolt’s limited edition was presented. Guests were then invited to discover the store and all Hublot’s collection.

Later that evening the brand hosted a large-scale event at the Guggenheim Museum to celebrate the 10 year anniversary of All Black. The Guggenheim’s iconic, white space was transformed into an All Black experience in tribute to this important occasion.






photo credit:




Eating and drinking are (to most people) luxury pleasures

Cicchetti  (in Venetian language) are small snacks or side dishes, typically served in traditional “bàcari” (cicchetti bars or osterie) in Venice, Italy. Common cicchetti include small servings of a combination of one or more of seafood, meat and vegetable ingredients laid on top of a slice of bread or polenta. Like Spanish tapas, one can also make a meal of cicchetti by ordering multiple plates.

But how, when and where they are eaten??

Simply with fingers and toothpicks, usually standing up, hanging around the counter where they are displayed in numerous bars, osterie and bacari that offer them virtually all day long. 

Cicchetti are usually accompanied by a small glass of local white or red wine, which the locals refer to as an “ombra” (shadow).


A lovely find can be Enoiteca Mascareta. It is not really a touristic place – full of local people. The owner, Mauro Lorenzon, is the head of some Italian wine association and on top of that produces wine and prosecco. He is the conductor of the whole show running at this fantastic place.

Trust the staff about the wine and/or prosecco choice. Nice meals, going well with the suggested wine. Very friendly atmosphere. Our friends and us went there every evening, while in Venice.





The Future of Fashion Is 3D

We will be printing high-fashion dresses in our homes- but not for now.

On May 5, the Met Costume Institute’s Spring exhibition will open the doors and visitors will be treated to 90 fashion mise, including many items made with 3D printing, pretty much as the exclusive purview of haute couture, up to now.

But if the technology is adopted by more apparel makers and trickled down to the masses, “it can be as revolutionary as the sewing machine,” said Andrew Bolton, curator of the exhibition. “It means you can 3D print your dress to your exact measurements at home.” “Because it has the ability to mould exactly to your measurements, it’s environmentally friendly, too” Bolton said. “There’s no waste, whereas there’s always waste with textiles.”

By the way, 3D printing is still very much in its early stages.
The capability to make virtually anything is going on. Reality is becoming Virtual Reality.
At the current stage, we should be satisfied to call home-printing dresses “a dream.”




A Gentlement’s Night” took place last April, 11.

Every year, in April, Salone del Mobile and Fuorisalone celebrate for one week the Design World. This one-week event is known as the most important international home design exhibition attended by 310,000 visitors, design professionals and enthusiasts.

This is the time during which parties and events proliferate all around and the city of Milan is the most effervescent place-to-be. and you can experience parties, cocktails in shops, private palazzi, yards and dedicated open-house events.

The Sacs Marine event was organized in one of the most interesting area of Milan, i.e. the Parco Sempione area by The Savile Company, made-to-measure products dedicated to the new gentleman.

The event aims to celebrate the partnership between Sacs and Coppoletta Design.

SACS is a Milanese leading company at an international level in the production and marketing of rigid inflatable boats for pleasure cruising.

Coppoletta Design results in a work that reflects the founder’s tattooing heritage, but arrives in new areas within the art and design world and lends itself to a wide range of applications within branding, product design, printed media, and beyond.

Two worlds apparently very different but which meet to creat SBO, that is Sacs Bespoke Operations. A department specialised in one-off planning and creation for demanding shipowners. The first fruit of this collaboration is A unique customization, like a tattoo: tender customization.


The first sample is already on water: a Strider 11 (9.90 m) which can reach 54 knots. It’s a tender owned by The Savile Company.

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Credits by:

Museums as runways?

Milan Fashion Week has come and gone. As it happens twice a year, every year, all the chaos and all the fabulous suddenly disappear, moving to Paris as their last stop. This fashion week was very exciting for Milan and for the whole Italian fashion business: the press was enthusiastic, with Tim Blanks covering MFW on BoF with extremely positive reviews.

The last few days in Milan have been salutary. Maybe it’s the Gucci renaissance that has sparked the Milanese fashion establishment to fire on all cylinders.

Leaving aside the actual-fashion talking, let us spend a few words on the locations that were chosen to showcase – and celebrate – the Italian style. On Wednesday 24th, the opening lunch took place in Sala delle Cariatidi in Palazzo Reale, one of the most beautiful and historic buildings in Milan. It was a lovely way to highlight the deep connections existing between Italian art and Italian fashion, both expressions of what Made in Italy is about: creativity, elegance and craftsmanship.




Even though Milan is not Rome nor Florence, it definitely offers a consistent amount of charming sites that might be suitable as runways: stressing the concept of an emotional arts-fashion affinity, museums and galleries could be the ideal location for défilés. Actually, this inspired combination already happened in the past: the Louvre Museum was the chosen location for many fashion shows, such as Louis Vuitton and Dior during different Paris Fashion Weeks.
In Milan, Pinacoteca di Brera, Museo del Novecento, GAM (Modern Art Gallery) could serve the purpose of many Italian designers. These places are sometimes used as locations to display accessories collection, but they very rarely models actually walk inside museums’ halls.
Few exceptions are the Arengario, which hosted Au Jour Le Jour and Vivetta, and open-space locations such as University of Milan, a XVII century building that often saw Missoni’s défilés.


Why shouldn’t this become a trend?  Fondazione Prada as well could be a beautiful setting for its own brand’s fashion show, thus establishing an undeniable connection, which is the way to create a deep, impactful story.

This strong, emotional link was already exploited by Stefano Ricci. In 2012, the florentine high-end luxury brand celebrated its 40th anniversary with a fashion show that took place in the Uffizi Gallery. It was a meaningful event, as it highlighted the strong, emotional connection between the brand and the idea of Made in Italy – not just in fashion but in arts as well.

Silvia Gramegna



Federico Sangalli Fashion Show

During the last Milan Fashion Week, I would witness the presentation of the new Federico Sangalli collection.

The fashion designer Federico Sangalli has created a new idea of trend with ancient taste: With the SANGALLI – Haute Couture – Factory of Dreams, he keep on the family tradition of unique dresses tailoring: evening dresses, ceremony, wedding and the “every special day” dresses; He looks for precious materials , for the luxury made to measure… the real luxury made in Italy.

The show/runway’s location was the Teatro Arsenale: in a space between ancientness and contemporaneity, you were taken to a far world, in a modern key.

On Tuesday, February 23, He presented the Light My Night collection, clothes and accessories created with a special fabric created by the combination of silk and fiber optics . A new path from emery cloth fiber optic lights create a delicate stardust effect.

The designer has recreated the atmosphere of the deep sea through a sound and light that recall the depths of the oceans play. The protagonists of his creations, shaped bags of shell and luminous transparency for the second show of the Light My Night collection that uses a fabric that glows gracefully with an effect between the bioluminescence and star dust.


A dancer, dressed in a light, introduced the show and announced the prologue. A truly impressive display in which the wow effect was assured.

But the question in my mind was: How they are made this unnatural effect of the collection? The light was created from the optical fiber coated by the silk. The optical fiber wires was switched on with a battery charger with USB output for charging. Unbelievable! Thanks to this innovative fabric garments and accessories are illuminated with its own light creating unique effect each.

I’m really impressed by this show and by originality. I’ve seen something “wow”, creative and unique. This learnt me that we can and must dare and innovate constantly.


Photo credits: Federico Sangalli

Video credits: Me 



A quick trip through shops could be the next source of inspiration during the incoming Milan Fashion Week. How can a brand impress people?

Window displays are like billboards for a store. They can be “the make or break factor“ in whether a customer enters in your shop or walks on, a sort of a front row seat for the viewer.

Aroud the world there are a lot of place where windows are unique and amazing just putting few things: a good designer eye, clothes, shoes, games and even food combined to create a stunning window display.


Producing a window that draws thousands of visitors is not a magic. There might be tricks that were applied to make it happen but it passes through a process. It started with research, brainstorming, sketching, making a layout and applying the basics of design in able to deliver the right message that you want your viewers to understand.

With a rich imaginative work, the authors interweaves fragments of history with contemporary illustration, colouring and using items made in 3D to stun people, in that way people are involved to go into shops and admire the new collection.

Brands can tell stories that sometimes they can’t convey in advertising or in-store experiences, they can express their heritage, the aim of the brand and also for sure the presentation of the collections in a different way, a sort of fairy tail only with images and items.

When we talk about “Art”, we deal more with aesthetics and the viewer’s personal interpretation of the subject, but when we talk about “Design”, we deal more with the single right message that can be understood by different type of people. In window display, we are trying to blend “Art” and “Design”. We want to show a spectacular snapshot with a unforgettable message.

Their target is to deliver the same message to different kind of people. They expect that everyone who looks at their window will get the message that they want you to perceive.

Why Fondazione Prada is the place to be

In the last twenty years, more and more Italian luxury companies have been investing on foundations, places where art and fashion meet.

Different companies have developed the concept in different ways.
In my opinion, the most interesting example of this combination is Fondazione Prada, founded in 1993 by Miuccia Prada and Patrizio Bertelli and completely renewed less than a year ago.
How is Fondazione Prada different from the others?




First of all, it is not just a museum. It is a cultural institution where art is explored in all its different shapes: figurative arts, architecture, literature, cinema and even philosophy. These fields coexist in order to create something unexpected, something you will actually think about.

As well as a place where your mind can be nurtured, it is also one of the coolest spots in town (and we know we all care about that).
If you are keen on arts or you just feel like having a good-looking breakfast, Fondazione Prada is the place to be.




It is a living and livable village. Apart from a few permanent installations, exhibitions are constantly changing under the supervision of the Thought Council, a curatorial organization whose members come from different fields of both art and science.
Fondazione Prada is an open structure where ideas keep flowing in a free way.

Silvia Gramegna


From Blood Type to Zodiac Signs

Strange invisible Perfumes was created by Alexandra Balahoutis in 2000 with the conviction that high-end perfumes be made of authentic botanical essences. Alexandra is dedicated to the art of botanical perfumery and happily tormented by perfectionism: she lives in Venice, California close to the Strange Invisible Perfumes boutique.

Botanical perfumer Alexandra Balahoutis formulates each original fragrance with certified organic, wildcrafted, biodynamic, and hydro-distilled essences. Hydro-distillation is a gentle immersion method that captures the complete aromatic profile of a plant, including the fine aroma chemicals that cannot be captured with steam distillation.

Alexandra Balahoutis created a very unique collection, Perfumes of the Zodiac.
Aries is The Innovator and his element is fire. The first sign of the zodiac, Aries is able to make incredible things happen quickly. Hydro-distilled essences of cinnamon, rose, and angelica fuel a vibrant imagination. Frankincense, benzoin, lavender, and sandalwood cool fiery impulses, encouraging the composure needed to realize visionary plans.
Cancer is The Levelheaded Bohemian and his element is Water.
Cancer is the only sign of the zodiac ruled by the moon. While being adventurous and free spirited, those born under Cancer are known for their cleverness, generosity, and devotion to family. Mandarin, patchouli, and lily of the valley encourage Cancer’s mischievous sense of humor, while sumptuous notes of Tahitian vanilla, amber, and leather make this sign feel right at home.
Capricorn is The Force to Be Reckoned With and his element is Earth.
Ruled by Saturn, Capricorn is famous for a nearly heroic sense of commitment, patience, and drive. Iris, frankincense, and Tahitian vanilla speak to Capricorn’s earthy, sensual side and strong need for stability. Neroli, jasmine, and white Cognac invite Capricorn to let go of routine and enjoy the rewards of spontaneity.

zodiac-capricorn-50ml_1Finally, Aquarius is The Rebel with a Cause and his element is Air.
Aquarius, the third and final air sign, is one of the most charismatic signs of the zodiac. Neroli and rosemary fuel Aquarius’s independence, intellect, and humanitarianism, urging Aquarians to put their global ideals into action. Lavender, white sage, and frankincense soothe anxiety, grounding Aquarius when airy detachment sets in.


On the other side there is Blood Concept, a one-of-a-kind fragrance, a declaration of identity. Giovanni Castelli, former fashion designer and photographer, with Antonio Zuddas, a copywriter, launched a quartet of four unique fragrances, one for each blood group. So you have A, B, 0 and AB. As the Blood Concept creators told “As perfume creators we’re intrigued by the fact that the scent you wear can reveal Freudian clues about you. Your smell is about instinct, identity, personality […]. Our concept is about declaring one’s identity and celebrating our relationship with Nature.”
Blood Concept fragrances don’t really smell like blood but each one does have a lingering metallic end note that made them a trademark.
Each fragrance represents a phase of human race’s evolution, so type 0 in animalic: leathery notes evoke animal skins and aromatic cypress, cedar and thyme. Type A has tomato leaf and anise, it captures all kind of greenness. B is a mixture of pret-à-porter notes like apple&cherry with a rich black tea accord by patchouli and cedarwood. Type AB is all about aldehydes, giving that so familiar smell after the rain.





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On May 1, the Whitney Museum of American Art in Manhattan will reopen at a new downtown space designed by Renzo Piano. To commemorate the unveiling, the architect and Max Mara have created a limited-edition bag that mirrors the steel ribbing and graphic lines of the building’s bluish-gray facade.



Would you go back to the restaurant in which you just ate?

Carlo e Camilla in Segheria
Carlo e Camilla in Segheria

terrazza triennale

Last weekend I celebrated my birthday and I had the opportunity to eat in two great restaurants in Milan: La Terrazza Triennale and Carlo e Camilla in Segheria.
If I was asked the question “Would you go back to the restaurant in which you just ate?” my answer, referring to these two places, would certainly be “I would go back right now, even if I am not hungry.”
If it was not for the need to book in advance and for the fact that I couldn’t certainly afford so often to spend that much, even if the prices are not that crazy in both of them, I would continuously go back to each of them.

Continue reading “Would you go back to the restaurant in which you just ate?”