About me: Giulia Ferretti


Curious, imaginative and a bit awkward.

I was born in the lovely city of Rome in 1993 and I’ve lived there until I moved to Milan to study at Bocconi University. I graduated with a degree in Economics and management for art, culture and communication.

Alongside art, I’m deeply interested in the luxury sector. The fields that I like the most are the automotive one, fashion and jewellery.

I go crazy over handcrafted and artisanal products!

Come join this journey!

Check out my articles:

Join me on Linkedin: Giulia Ferretti


About me: Alessandra Petagna

Made in Naples in the ‘90s, I also lived in Spain joining the Erasmus programme and now here I am in Milan.

In my spare time, you can find me cooking in my kitchen for a crowd of guests, reading on the couch or taking photos around the city. Yet, take me to a concert and you will make me the happiest woman in the world.

Processed with VSCO with a5 presetI’m talkative and a brilliant Law graduate – but I’ve never stood a legal conversation for more than two minutes, whereas we may chat ‘till tomorrow about fashion and lifestyle (better while tasting a glass of wine).

Chubby child already interested in fashion, finally Frida Giannini made me who I am with her Spring/Summer 2011 Ready – to – wear fashion show for Gucci: I wanted to look like those sophisticated but seductive women running along the catwalk and play with colours as well as Frida did developing her collection. From that moment, increasing my passion and starting to pay also attention to textures and fabrics was a piece of cake. Just an objection: I can’t draw.

Plan B: I’m talkative – I repeat it in case you have still doubt about it – curious and well organized – alias the perfect PR professional.

So, here I am: to turn my addiction for fashion and luxury market into a real and sparkling future.

Follow me in the Jungle of Luxury:

My idea of luxury

In Carrie’s shoes

Do you really “love your curves”?

The importance of being social

About me: Claudia Raniolo

My name is Claudia, I am 23 years old and I come from Comiso, a little town in the southeast of Sicily, the Best island of the world thanks to food, art, history and tradition.

I’ve studied for two years in “Università Cattolica” of Piacenza and then in NEOMA Business school of Reims, where I obtained the double degree in International Management.

Now, I’m attending the Master in international luxury management of Sole 24Ore to specialize more my profile in luxury sector. I’m really interested in Fashion and events but also in food and hÔtellerie because i love discovering different types of wine and trying Michelin-starred restaurants.

My favorite winery is Franciacorta. If you don’t know, I recommend you to try one soon! It’s sublime!

foto blog .jpeg

Moreover, i love travelling and, as you can see in the picture above, I love freedom and discover new cultures. In fact, in this photo i was in Teotihuacan’s pyramids in Mexico where i spent one month during my 2016 summer holidays.

I also love painting and creating new contemporary digital art.

••• (You can find one of my best works, in my cover picture) •••

Take a look to next articles:

About me: Denise Bocchetti

Hy everybody!

I’m Denise, I’m 23 years old and I was born in Naples in South of Italy, even if I’m half German.

1919340_10208820131805821_2706495829830517924_nI’ve graduated in Public Relations and Corporate Communication at IULM University based in Milan, and now I’m joining this master in order to follow my passion for the luxury world!

In my private life I have always had many passions: thanks to my parents I enjoyed the possibility to travel a lot and to discover more about new places and new cultures. This aspect allows me to be open minded and to see everything from different point of view. Since I was a child I practiced classical ballet and, even though I now hung up my ballet shoes, I keep following my passion as spectator by going to theatre.

Last but not least, I always loved art in all his shades, from modern painting, photography, to fashion that could be defined a branch of art, too!                                                                           I also love writing, infact over these months I started to write a my own fashion column in a digital magazine.

So keep in touch!


About me: Margherita Clio Galli

10252067_10203526787481145_9094475293132130924_nMy name is Margherita Clio Galli, I am 25 years old (even if I am really near to my 26th birthday).
I come from…well it is complicated…I can say that now I am living in Turin, a very beautiful city in Piedmont.

I studied Economic and Management at the University of Turin, and then I have decided to apply for the International Luxury Management Master in order to develop my interest for the luxury world, deepening my university’s studies.

I am a certain girl, I live the present looking for the future. I think to be also positive, I try to start each day with a smile (and trust me: it is not easy when you wake up at 6a.m. because of the train, but then I see the sun rising and it is such an emotion every day).

I am young and I have a lot of thing to learn, and this is the reason why, when it is possible, I try to do new experiences, and to exceed my limits.

About me: Elena Bruni

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.”  

Mark Twain

This quote, perfectly suits with my philosophy of life

Born and raised in Padua 25 years ago, I would define myself as a very optimistic and open minded person; moved by a great curiosity and a strong ambition that has always pushed me to go beyond my limits, looking for new challenging experiences.

Graduated with a degree in Communication at the University of Padua, I then earned my Master’s degree in International Management at Ca’ Foscari University. Moreover, considering my attitude towards the discovery of new cultures and my love for foreign languages, I grasped the opportunity to live in Madrid and Seoul thanks to some exchange programs.


Globetrotter and Social Media addicted by nature, my passion for fashion and luxury has grown when I worked for Calzedonia and Gucci. And these experiences are what have  inspired me to attend this Master with the aim to find my path in this world and to achieve a deeper specialization within this exciting and dynamic field.

Chinese wedding picture

Last October the chinise actress Angelababy married the actor Huang Xiaoming.

On her special and luxurious day the chinise icon worn a custom-made Dior dress, which took half year to be created, as well as two more Houte Couture dresses by Elie Saab.

The total amount of the Chinise power couple wedding was about $31 million, nearly on par with the British royal wedding which cost was $34 million.image1

This is not the only example of a “gold wedding” that comes from the discussed China.

Does this trend come from a local tradition with deep roots or is it more kind of new emulation game of the western model?

Let’s consider few figures.

Proportional to their income, chinese couples spend more than western couples on their wedding. According with the China Wedding Industry Development Report, the avarage cost of a chinise wedding is around $12.000. The comparison of this data with the avarage annual wage of the urban population, which is around $8.900 make every possible consideration much more intresting.

What clearly emerge from this comparison is that eventhough, the avarage wage of a medium class chinese couple is not that high, they like to spend a remarkable amount of money on their wedding.

If we jump for a moment in the past we see that the traditional Chinese wedding ceremony was essentially a big dinner party. Now it has been transformed into a hybrid event influenced by many Western elements such as elaborate pre-wedding photo-shot (sometimes taken overseas: Europe, France, US), diamond engagement ring, white dress and expensive, exotic honeymoon.image1 2

Cultural drivers have made this big change possible.

An important issue which has to be considered is the nation’s one child-policy that was abolished just on last January. What we can logically assume is that today many chinise engaged couple are only-child. So there are two sets of parents from either side contributing to a single wedding and four sets of grandparents doing the same. An important family affair.

Another relevant curiosity, which is not that far from what usually happen in the south of Italy, concerns the wedding guest who pay partially for the wedding throughout the Hongbao, kind of a red envelop stuffed with cash.

So there are intrinsic and borrowed traditions which make the Chinese middle class and their brides with deep pockets a profitable target for all those Western luxury bridal brands that want to meet the opportunity linked to the fast evolving Chinese wedding field that seems a market eager to be guided toward a sectorial expansion.


Eating and drinking are (to most people) luxury pleasures

Cicchetti  (in Venetian language) are small snacks or side dishes, typically served in traditional “bàcari” (cicchetti bars or osterie) in Venice, Italy. Common cicchetti include small servings of a combination of one or more of seafood, meat and vegetable ingredients laid on top of a slice of bread or polenta. Like Spanish tapas, one can also make a meal of cicchetti by ordering multiple plates.

But how, when and where they are eaten??

Simply with fingers and toothpicks, usually standing up, hanging around the counter where they are displayed in numerous bars, osterie and bacari that offer them virtually all day long. 

Cicchetti are usually accompanied by a small glass of local white or red wine, which the locals refer to as an “ombra” (shadow).


A lovely find can be Enoiteca Mascareta. It is not really a touristic place – full of local people. The owner, Mauro Lorenzon, is the head of some Italian wine association and on top of that produces wine and prosecco. He is the conductor of the whole show running at this fantastic place.

Trust the staff about the wine and/or prosecco choice. Nice meals, going well with the suggested wine. Very friendly atmosphere. Our friends and us went there every evening, while in Venice.





The Future of Fashion Is 3D

We will be printing high-fashion dresses in our homes- but not for now.

On May 5, the Met Costume Institute’s Spring exhibition will open the doors and visitors will be treated to 90 fashion mise, including many items made with 3D printing, pretty much as the exclusive purview of haute couture, up to now.

But if the technology is adopted by more apparel makers and trickled down to the masses, “it can be as revolutionary as the sewing machine,” said Andrew Bolton, curator of the exhibition. “It means you can 3D print your dress to your exact measurements at home.” “Because it has the ability to mould exactly to your measurements, it’s environmentally friendly, too” Bolton said. “There’s no waste, whereas there’s always waste with textiles.”

By the way, 3D printing is still very much in its early stages.
The capability to make virtually anything is going on. Reality is becoming Virtual Reality.
At the current stage, we should be satisfied to call home-printing dresses “a dream.”




A Gentlement’s Night” took place last April, 11.

Every year, in April, Salone del Mobile and Fuorisalone celebrate for one week the Design World. This one-week event is known as the most important international home design exhibition attended by 310,000 visitors, design professionals and enthusiasts.

This is the time during which parties and events proliferate all around and the city of Milan is the most effervescent place-to-be. and you can experience parties, cocktails in shops, private palazzi, yards and dedicated open-house events.

The Sacs Marine event was organized in one of the most interesting area of Milan, i.e. the Parco Sempione area by The Savile Company, made-to-measure products dedicated to the new gentleman.

The event aims to celebrate the partnership between Sacs and Coppoletta Design.

SACS is a Milanese leading company at an international level in the production and marketing of rigid inflatable boats for pleasure cruising.

Coppoletta Design results in a work that reflects the founder’s tattooing heritage, but arrives in new areas within the art and design world and lends itself to a wide range of applications within branding, product design, printed media, and beyond.

Two worlds apparently very different but which meet to creat SBO, that is Sacs Bespoke Operations. A department specialised in one-off planning and creation for demanding shipowners. The first fruit of this collaboration is A unique customization, like a tattoo: tender customization.


The first sample is already on water: a Strider 11 (9.90 m) which can reach 54 knots. It’s a tender owned by The Savile Company.

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Credits by:




Le Club 55, Une Legende

St. Tropez’s first beach club still has its groove

St Tropez, to have a delicious lunch on the beach.

Since 1955, the Club 55 (Cinquante-Cinq, hence the name), has been the mecca of the rich and famous. For over 50 years, almost every famous person lunched at this restaurant or hanged out by its bar.

Bridget Bardot said it was her favorite, thus creating one of the first beach clubs along Pampelonne Beach with a sexy scene of sunning celebrities and gourmet cuisine that’s hotter than ever after 50-years.

Schermata 2016-04-02 alle 19.14.25


Simplicity and authenticity. This spot is quite separate from the rest of Pamplona beach and has had its own philosophy since its creation in 1955: “The customer is not king here … because he is a friend”.

Le Club 55 has an unforgettable atmosphere. Skirting the Mediterranean shores, beside St Tropez, its location was destined for success.

Here, the guests is welcomed as a friend, casually, without any snobbery as it often can happen at some of its neighbouring establishments. And that is perhaps why everyone loves it so much. Over the years it became an institution that keeps its promises.

The menu is all in French, so it is wise to either learn some food words ahead (there is a menu, that never changes, and daily specials) or ask the staff, which is very helpful.

The fish is fresh and often great for sharing.


In particular the Strawberry tart is heavenly and quite light for a cake, making it a perfect treat, before you strip into your bikini or Vilebrequin shorts.





Credits by http://www.club55.fr and Me



Hi everyone,

my name is Laura Dolcetti and I come from a small town between the lakes Garda and Idro, in province of Brescia. I graduated in foreign languages for business at the Catholic University in Brescia two years ago.

My strong passion for different cultures and people guided me to travel a lot, both abroad and in Italy. After my graduation I spent 3 months working for an Italian company in Moscow and I fell in love with this amazing city. Then my work experiences made me move from Brescia to Treviso, from Padua to Milan, where I live also today.


I like books, photos and music.

But what I love doing the most, is enjoy my time with the people I love in places that I love.




5 best #trends of 2015

THE MICAM 82°: Where the World meets Footwear

#MFW: outside the Fausto Puglisi Fashion Show

Fashion and Jewels in the Renaissance paintings


A present past

I want to tell you an inspiring story made of will and talent.

At the basement of Palazzo Spini Feroni in Florence there is the Ferragamo Museum which is dedicated to the story of the “shoemaker of dreams”: Salvatore Ferragamo.

At the entrance there is a huge clock, which needles go back bringing visitors to another time.image1 2

The first room is dedicated to a wide exposition of shoes prototypes made by Salvatore Ferragamo until 1960 and from his daughter  Fiamma in the period after.

Among those shoes ,in a glass display case, there is the “cork hill sandal” which story brings us back to the II World War period.

At that time, due to the scarsity of precious materials, Salvatore Ferragamo strated to use and recover poor materials such as cork, wood, nylon and so on. As is written in the Ferragamo biography

“…there is no limit to the materials I have used in these fifty years of shoemaking; if I list a few it serves only to highlight those that are not mentioned…”

The cork part of the shoe, as it was considered a poor and not noble material, was covered and decorated in order to appear as luxurious as all of the other creations.

“…there is no limit to beauty, no saturation point in design, no end to the materials a shoemaker may use to decorate creations so that every woman may be shod like a fairy queen.”image4

 What I find really intresting is the creative forward-thinking of Salvatore Ferragamo in using poor materials to create luxury pieces of art expecially when the preciousness of an object was strictly connected to the recognised value of the raw material which it was made of.

He created trends that today, after more than fifty years, are still extremely contemporary and always in line with the fast changing customers’ taste. Iconic pieces which embody together attention in terms of foot comfortability and total care of the styling element make of Salvatore Ferragamo’s story an incredible story of shoemaking.

“…throughout my creations I may be best able to tell you about the mission to which I was called, the work I could not prevent myself doing.”



From Blood Type to Zodiac Signs

Strange invisible Perfumes was created by Alexandra Balahoutis in 2000 with the conviction that high-end perfumes be made of authentic botanical essences. Alexandra is dedicated to the art of botanical perfumery and happily tormented by perfectionism: she lives in Venice, California close to the Strange Invisible Perfumes boutique.

Botanical perfumer Alexandra Balahoutis formulates each original fragrance with certified organic, wildcrafted, biodynamic, and hydro-distilled essences. Hydro-distillation is a gentle immersion method that captures the complete aromatic profile of a plant, including the fine aroma chemicals that cannot be captured with steam distillation.

Alexandra Balahoutis created a very unique collection, Perfumes of the Zodiac.
Aries is The Innovator and his element is fire. The first sign of the zodiac, Aries is able to make incredible things happen quickly. Hydro-distilled essences of cinnamon, rose, and angelica fuel a vibrant imagination. Frankincense, benzoin, lavender, and sandalwood cool fiery impulses, encouraging the composure needed to realize visionary plans.
Cancer is The Levelheaded Bohemian and his element is Water.
Cancer is the only sign of the zodiac ruled by the moon. While being adventurous and free spirited, those born under Cancer are known for their cleverness, generosity, and devotion to family. Mandarin, patchouli, and lily of the valley encourage Cancer’s mischievous sense of humor, while sumptuous notes of Tahitian vanilla, amber, and leather make this sign feel right at home.
Capricorn is The Force to Be Reckoned With and his element is Earth.
Ruled by Saturn, Capricorn is famous for a nearly heroic sense of commitment, patience, and drive. Iris, frankincense, and Tahitian vanilla speak to Capricorn’s earthy, sensual side and strong need for stability. Neroli, jasmine, and white Cognac invite Capricorn to let go of routine and enjoy the rewards of spontaneity.

zodiac-capricorn-50ml_1Finally, Aquarius is The Rebel with a Cause and his element is Air.
Aquarius, the third and final air sign, is one of the most charismatic signs of the zodiac. Neroli and rosemary fuel Aquarius’s independence, intellect, and humanitarianism, urging Aquarians to put their global ideals into action. Lavender, white sage, and frankincense soothe anxiety, grounding Aquarius when airy detachment sets in.


On the other side there is Blood Concept, a one-of-a-kind fragrance, a declaration of identity. Giovanni Castelli, former fashion designer and photographer, with Antonio Zuddas, a copywriter, launched a quartet of four unique fragrances, one for each blood group. So you have A, B, 0 and AB. As the Blood Concept creators told “As perfume creators we’re intrigued by the fact that the scent you wear can reveal Freudian clues about you. Your smell is about instinct, identity, personality […]. Our concept is about declaring one’s identity and celebrating our relationship with Nature.”
Blood Concept fragrances don’t really smell like blood but each one does have a lingering metallic end note that made them a trademark.
Each fragrance represents a phase of human race’s evolution, so type 0 in animalic: leathery notes evoke animal skins and aromatic cypress, cedar and thyme. Type A has tomato leaf and anise, it captures all kind of greenness. B is a mixture of pret-à-porter notes like apple&cherry with a rich black tea accord by patchouli and cedarwood. Type AB is all about aldehydes, giving that so familiar smell after the rain.





Pictures from: https://www.siperfumes.com


Hi everyone!

My name is Alessandro Aldeghi, I am 23  years old and I’m from a very very very… very small village in the heart of Brianza, called Sirtori.

I studied Public Relations and Corporate Communication at IULM University here in Milan, and then I’ve decided to apply the second International Luxury Management Master in order to develop my passion for the luxury world in a practical way.

I consider myself a very open guy with an incredible desire of experience and learn new things. I believe that everyone has something to teach, so I always try to take some tips or hint from every person I meet.



Barberino’s, a luxurious shave

A drink in the 30’s

The anti-social show

Liverano & Liverano    A journey through the real italian craftsmanship





About Giulia

Who is Giulia?

I am a 23 years old Sicilian fashion stylist, driven by passion and curiosity.

What did she study?

I graduated with honours in Fashion Styling course at Istituto Marangoni.

What she really love?

I love reading the biography of the fashion houses founders, to really understand when and how everything began.

Why is she attending the Master in International Luxury Management?

I am here to improve my knowledge. I want to approach also the boring economic aspect of the fashion industry.

When she will see her in 10 years?

Maybe in Prada’s backstage?








Valigeria Guccio Gucci, where everything began

What happen before a fashion show


Beyond a trend



Luxury for me is

a chance of a lifetime”, that means something you can only experience once. When I was very young, I saw Carla Fracci in her last performance: that’s true luxury because it was a unique and irreplaceable experience. It will not happen a second time!

I have always been attracted into deepest perception of luxury, that is something that should evoke you primitive emotions, like the finest cuisine can do. The “DiverXo” restaurant advertising become a case in point.

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About Lucrezia Livelli

Hi to everybody! Welcome to the world, namely, Luxury Management Blog!!

My name is Lucrezia Livelli, 26 years old, although I looks like 20 years old, to tell the truth!

I have been studying Economy and Finance at University of Pavia for 5 years.

Now I am attending a postgraduate course at the Sole24Ore Business School, namely a master on Luxury Management that I consider as an investment for my future and an opportunity to meet interesting people with whom I can have a very proactive dialectic, upgrade my educational background and then identify better a business sector to begin my working career.

Foto del 10-08-12 alle 17.16Here you can see my picture through which I would  transmit you an idea of who I am, i.e. a modern girl that loves all that is emotional and makes me feel alive and with a touch of allure.

I am really fond of music. I really like the fresh air, the sun, the wind blowing through my hairs, at the same time, wearing luxury apparel.

Luxury is something that affects me and causes me emotions and remind me old memories of my childhood especially when touching items as soft as fur or suede…



Bacaro is the New Venetian Luxury

The Future Of Made-to-Measure

Sacs Marine Meets Coppoletta Design

Le Club55, Une Legende

Olfactory Paradise

Tuscany Luxury Linen

Wearing Light Dresses

Four Season Fur

Key Part of Luxury For Me







About Silvia

DSC_0004I hate presenting my self because most of the times I forget important tips to add to my profile. Probably writing it down, will be more useful. So, let’s start.

I’m Silvia Salgarella, I’m 24 years old and I come from Gattinara, a small village near Biella. I’ve lived for fourteen years in Nigeria, where my father is still working as director for a building company. I moved back to Italy for starting my second school. Finished that I came in Milan where I first studied at Iulm, and then at Universitá Statale. My background is on communication and advertising field. It’s since six years now that I’m based in this wonderful city. I’ll tell you a little secret: at the beginning I really hated Milan. You’ll probably ask yourself WHY.. I hated it because it was really freaky and chaotic. I couldn’t imagine my self in it, but after some while I started loving it because I realized that it can offer you lots of opportunities, lots of experiences, and different alternatives.

So, here I am. I recently started a new adventure. I’m attending an MBA in Luxury Management at sole 24h business school. And, well, it’s one of the most amazing experience I have ever had. We’ll analyze all the aspects of luxury, from fashion to food and wine, stressing the importance of our made in Italy, and analyzing the different strategic actions to take in this field. It’s really a stimulating ambience.

I’ve never had serious working experiences. I’ve always focused on my studies, and on Saturdays I’m challenging my self giving Italian and maths lesson to some children. I held activities is the Oratory of my birth town, but this was just for fun.

If I could use an adjective for describing my self I would say: SMILING. It’s nice taking life in a positive way, smiling and being available in discovering and learn new things.

Here is my Linkedin profile:



Travel is the only thing you can buy.. That makes you reacher

I’m not afraid of the GG ghost!

Marni’s Collection 2016

Sales, sales, sales… get ready!

Luxury for me

Keep calm and go to Salone del Mobile

Marni for Nespresso

ABOUT Donata von Schichau

Creativity, lifestyle and philosophy – to me, this is my passion and this is what I dedicate my life to. I like to take inspiration from everything!

I am Donata from Germany, 24 years old and just arrived from lovely England. My journey into luxury and fashion started as far back as early childhood, being exposed to a variety of art exhibitions and styles. 

After my A levels I studied Fashion-Textile-Management at JAK Academy in Hamburg, which gave me the right amount of knowledge in economics, marketing and design to be prepared to start in my own way.

My internship for Luxury Living/ Forlì last year was a key experience in defining my personal leader of tradition, sophistication and exclusive luxury: Italy.

So after my graduation in March, a short escape to England and already being a fashion illustrator aside, I’m back in Milan now with one simple mission:

To inspire others with my fascination of luxury and management. This ties in with my own philosophy, which is: love what you do. Passion drives everything.



LUXURY to me

Art vs. Luxury

VISIONARY for life

Art studio 2.0: The catwalk






Images by Dodó: http://www.dvsdodo.com

About Tamara

Dear reader, welcome to our “Luxury Panel”:)

My name is Tamara and I’m coming from Armenia. I am one of students, who came here to gain knowledge, share experiences, ideas and cultures, discuss recent events and change their lives.

I have a finance and accounting background. During my studies of MBA I discovered my passion towards the art of managing and organizing companies, particularly world-known brands that have huge influence on society and have their own era.

This is the main reason why I moved to Italy and pursue the idea to become professional in luxury industry here.

I am passionate about travelling, sports and meeting new people.

Detailed information about my work experience and capabilities can be found via Linkedln profile.

Thank you for reading:)


Luxury for me

What’s luxury for me?

In my opinion the meaning of Luxury is having the opportunity to travel, make as much experience as you can, expressing yourself at 360 in many different ways.
The possibility, the luxury to own a huge house in a wood in Alaska, where you can spend and have enough time to spend with your family and the people that you love.

The luxury can be concentrated simply in a beautiful and involving fragrance, a very warm voice, a simple and fine design accessories that make a difference, a well designed ring with an embracing and charming story behind it, made exclusively for us, thought for us and on us, that’s the highest and rarest form of luxury for me.

Sophisticated, elegant and unique.

A very high form of art.