Dolce & Gabbana knows how to collaborate


The luxury fashion brand Dolce&Gabbana was founded by Italian designers Domenico Dolce and Stefano Gabbana in the year 1985.Creative design, Italian ornaments and love for Sicily made the duo’s distinctive look well-suited to  different and unexpected collaborations with other brands. Let’s have a look at their creativity. Continue reading “Dolce & Gabbana knows how to collaborate”

For these luxury brands, Women’s Day is every day.

Last week on March 8 we celebrated International Women’s Day, with billboards, special T-shirts, and celebrity testimonials. This day had a lot of important messages: women’s strength, uniqueness and equality for all!

Nowadays women no longer want to be appreciated only for their beauty or their ability to take care of the family. And yet women are still not paid and/or treated equally; and not only in poor or very religious countries as one might expect. No, all over the world. And it is time to pay attention to these strong messages.

That’s why many luxury brands today encourage women and support their ambitions, intelligence, strength of character and personal achievements. Nowadays it is not that important any more to be just a “beautiful picture.” More and more famous brands choose women ambassadors that reflect the spirit and character, the power and enthusiasm, and represent the company’s values in society.

For example, American actress Natalie Portman has been the leading lady of Dior fragrances since 2010, when she became the face of Miss Cherie. This choice was not made by chance. Portman has been honored with many awards and nominations not only for her acting work, but also for various humanitarian and educational activities. When Portman was asked what kind of woman Dior perfume is made for, she replied: “A woman who is fearless, strong and confident while also being very feminine and soft.”


Another successful woman who represents Christian Dior is Marion Cottilard, starting in 2008. She made film history becoming the first person to win an Academy Award for Best actress in a non-English language performance.


The cosmetic giant Lancôme prefers to be represented by women celebrities that have a real personality. Among the ambassadors of the brand are Julia Roberts and Kate Winslet – actresses who are distinguished by unusual beauty, but with incredible charisma and personality.


Luxury cosmetic brand Guerlain and fashion brand Calvin Klein have been represented by Natalia Vodianova for many years. Natalia is not only a world-famous model and mother of four children, but also an active philanthropist. After supporting different charities, in 2004 she decided to set up her own Naked Heart Foundation. In 2018  Chopard decided to  support  the Naked Heart Foundation through a special edition of the Happy Hearts Collection bracelets .Ten percent of proceeds from sales of the bracelet will be donated to the charity which supports children with special needs


French car maker Citroen chose style icon Iris Apfel in 2016, at the age of 94. Apfel is known for her vibrant wardrobe and oversized glasses, and fronted the brand’s “Driven by Style” campaign. “When you don’t dress like everyone else, you don’t have to think like everyone else” always was Iris’s credo.


During 2018 we got more unusual brand collaborations with empowering women.

“Tiffany City HardWear” is the full name of the Tiffany & Co. campaign that takes successful pop superstar Lady Gaga as it outstanding new ambassador. When Tiffany was asked why they had chosen Lady Gaga as an ambassador, the answer was simple: her originality, creativity and courage were the characteristics that caught our attention.


Dior’s spring campaign features Sasha Pivovarova, the model and artist who opened Maria Grazia Chiuri’s spring runway show wearing a T-shirt emblazoned with the title of Linda Nochlin’s influential essay, “Why Have There Been No Great Women Artists?” Showcasing pride in their star, the house of Dior organized private exhibit of Sasha’s works during New York fashion week.


Escada tapped Amber Valletta for its colour-charged spring 2018 campaign, pointing to the iconic model’s “strength, authenticity and humor”. “Our brand is all about colour and empowering effect it can have”,   Escada CEO Iris Epple-Righi commented. “The campaign also marks the strong embrace of our heritage. The business was founded by a woman for women, and it began in the Seventies, a time when women in business were especially rare. This spirit of female strength balanced with playfulness is in our DNA,” she said.



I would like to finish this article with a quote from Michelle Obama:

“There is no limit to what we,as women, can accomplish”


Zarina Seyidova



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Hotels see a high-tech future

Nowadays we can not imagine our lives without travelling. We travel for business reasons, for vacations, or even simply to get away for a weekend to have dinner in a different city. And of course, we always need a place to sleep. We have so many options to choose from for where to stay and where to have our experience. But 10 years ago could you imagine that you could have chosen and paid for a hotel with a simple click without even leaving your home?

Every day, technologies are moving us towards the future  in each sector of our lives. The hotel business is no different. So, let’s take a look at what awaits us in the near future.

Robots as butlers


Based on research conducted by the Institute of Global Future, in the near future we will have robots as personal assistants in the hotel. You can program these robots via the Internet before your arrival to your destination. The client will be able to provide them with the preferred language of communication, as well as the necessary information that will ensure a comfortable stay of the guest in the hotel. These robots will be able to do almost everything: offer guests delicious food, clean a room, offer various entertainments, have a talk, give advice, and even, teach something.

3D printers


You will not have to worry anymore if you forgot something at home. 3D printers will be available in every room of the hotel  as an additional service for the guest and it will be possible to print household items, clothes and even computer or phone details in real time. All items  will be available online and can be ready for you during several minutes

Neuro programming


Good news : in the near future we will not have bad dreams anymore! It is expected that the development of technology will allow us to “order” certain dreams in order to sleep well and feel comfortable.

Longevity Spa program


New Spa salons will be based on DNA analysis and will be able to extend our life. Guests will be provided with individual preventive procedures and programs that can understand the risks of developing various diseases, and choose the necessary procedures in order to improve the client’s health. Treatments will be created on the basis of medical genetics, drugs that help improve brain function and procedures to prevent diseases. Of course, the usual massage and mud baths will not go anywhere.



The hotel will no longer be just “eco-friendly”, but rather will completely switch to the use of “clean” energy, such as solar and geothermal. The use of non-toxic products and mechanisms with zero carbon dioxide emissions will not be an advantage, but mandatory conditions of the hotelier industry.


Augmented reality


Thanks to the new technologies, there are millions of different scenarios – for example, guests will be able to visit China or Australia without leaving the hotel. Guests will no longer be tied directly to the hotel and excursions that they need to program in advance. Hotels will be able at any time provide their clients with the opportunity to visit the most unusual places of the world. In addition, in the nearest future, clients will be able to visit any soccer game or concert without leaving the hotel room

Well, I am excited about my future travelling experience. And what about you?

                                                                                                                             Zarina Seyidova




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