4 places where groceries meet luxury

Imagine you are in between fashion shows during Fashion Week (either Paris or London) and you are super hungry. What’s better than a visit to a luxury food store to clear the mind? Wouldn’t it be nice to have a take-away ready meal prepared by expert chefs and artisans, accompanied by a bottle of good wine?

Here there are the most famous high-end grocery stores in the four main fashion cities: Milano, London, Paris and New York City. 


In 1883, Francesco Peck decided to open a butcher shop in Via Orefici 2 in Milan, which at that time was already seen as the economic capital of Italy. The shop became the main supplier for Italy’s Royal Family as well as the most important families of the Milanese elite. After many renovations and relocations, in 1956 Peck moved to its current spot in via Spadari, and became the first choice for people working in offices in the center of Milan.  In fact, offering lots of ready-made meals and gourmet panini to eat at the counter of the store, Peck made people leave the company canteen and have a more delightful lunch. Nowadays Peck offers an incredible range of high end products: from raw to ready-made meals, from gastronomic treats like meat, salami, cheese, bread to pastry and a big wine cellar. The store has really anything you can ask for.

In 2013 Peck was bought by the Marzotto family and today is still in line with the times,  and is still a symbol of the city of Milan.

Peck is located in via Spadari 9, Milan.



Fortnum & Mason

Founded in 1707 by William Fortnum and Hugh Mason, this luxury department store has been a landmark in the city of London for more than 300 years. From its beginning, F&M’s reputation was based on fine food such as chocolate, coffee and tea, but also,  most importantly, on the famous Scottish eggs. According to legend, these eggs were created by Fortnum and Mason themselves as a ready-made meal for people who wanted to have a comfy food.

Tea collections are maybe the best-selling items in the store, with prices that go from £5 to above £50. They are in fact very delicious in terms of taste and pretty outside, with beautiful packaging and full of color. The hamper is another icon of this London grocery store: a sort of basket full of fine food, gifts, wine and delights seen as a nice gift for the holidays like Easter, Christmas or even Mother’s Day. In this case prices for the hampers vary depending on what kind of food and wine are inside, going above £400 for most expensive ones.

You can find the original Fortnum & Mason store in 181 Piccadilly, London.



La Grande Épicerie de Paris

Owned by LVMH, la Grande Épicerie de Paris is housed inside the Bon Marché Rive Gauche, an historic department store founded in 1839 by Aristide Boucicaut.

Nowadays it is a great spot to do a bit of high-end grocery shopping, with products ranging from vegetables to meat, from bakery to pastry and so on. Furthermore, the store is known for its cellar offering an exclusive selection of wine and spirits from premium access to very high-end ones. A curious and special addition to the store is the exclusive baking, patisserie and gastronomy workshop for both adults and children to help them produce unique recipes from unique products. Inside the store you will find artisans working and delighting you with their savoir-faire, making your stay an incredible luxury experience.

La Grande Épicerie de Paris is located at 38, rue de Sèvres, Paris.



Dean & DeLuca

The original store was opened in 1977 in SoHo by Joel Dean and Giorgio DeLuca, bringing a successful brand-new shift to grocery shopping.

Nowadays Dean & DeLuca is a brand known internationally for luxury food – in fact the brand has eight stores in the United States and almost 20 abroad. The emporium sells every kind of gourmet food from chocolate to meat and seafood, from oils and vinegars to dressing and sauces. Dean & DeLuca is also very much known for their flowers and the smell they make throughout the store. Their best sellers are mostly snacks and sweets, like for example their Chocolate and Cinnamon Babka ($28), some special taste popcorn such as the Caramel and Chipotle Popcorn ($2.75) or the Acacia Black Truffle Honey ($18.50).

The original  Dean & DeLuca store is still in 560 Broadway, Manhattan, New York City.




By Carolina Panzera

Is Instagram killing fashion?

Just like in the 1979 song Video Killed the Radio Star, nowadays we are facing another killer: Instagram. The photo-and-video-sharing-app is now little by little destroying the world of fashion and its people, without making such noise. The fashion oriented social media platform has become more and more popular since 2010, when Instagram was officially launched on iOS. Then, in June 2018 there were more than 1 billion monthly active users the app according to TechCrunch. Of course, over the years, thanks to the introduction of so many new features such as IGStories and IGTV, Instagram has succeeded in unseating the Giants: Snapchat, Facebook and Youtube.


But how is Instagram related to fashion? The fact that sharing ideas through pictures and videos was the main purpose of the app surely helped fashion bloggers and early influencers to ride that wave. Years ago, after posting an article on their website, bloggers went to Instagram to circulate it to their readers,  but they found out that it was more successful to post a picture and get quick feedbacks from fans on Instagram rather than from their blogs.

Then came the sprint: nowadays 85% of users follow accounts on Instagram that are style/fashion/lifestyle focused, and more than the half of that percentage considers him or herself to be fashion forward. Furthermore, 72% of Instagrammers, after seeing something in the app, will shop for that item – from beauty to fashion and style. However only the 18% of the users remember using the ShopNow feature which was integrated in the app in the last year.


Even luxury brands – such as Gucci, Chanel or Dior – now are getting more in touch with the app due to the rising importance Millennials. Fashion companies are looking for new ways of communication. They understood that through social media they could approach more customers and make the old ones even more loyal, creating a much wider community of people.

However, this kind of endorsement brought specifically by influencers is creating even more positive interest for low cost brands. Take for example the Kardashian Klan. All together they merge more than 536 million followers on Instagram and it’s said that a post from Kylie Jenner – the youngest sister – is valued at $1 million for companies. Most of Kylie’s fans believe in what she chooses to wear, so chances are that lots of them will buy clothes – and other things – used by her are really high. This means that, thanks to this social media and its readiness, fashion brands featured on most-followed pages can see their revenues boosted up to 95%.

kardashion e online

So for sure, on one side fashion houses can get more attention through social media and this is a positive thing. But on the other side, we can see the dark effects. The work of editors and fashion writers in fact is shrinking. Posting a picture is much easier than writing a report of what a fashion show was: everybody that is connected can see in real time what a brand is offering and doesn’t have to wait for magazines or websites to make their opinions public. That is why in the front row of most runways you’ll see more influencers than people from the editorial sector – because they can give an opinion quickly without writing down an article that probably will come out next week and have a wider following.

Another drawback is that people now have all sorts of news at their fingertips and no longer need to buy milestone fashion magazines, which cost much more that the free news on social media. Also, because of technology and the spread of news, young adults want to have a voice, and they do not need to consult Vogue as if it were a Bible in order to consume fashion. Maybe now it’s time for monthly magazines to keep up with Millennials’ frenetical life…

So, is Instagram the real deal?


by Carolina Panzera

Photo Credit:

  1. https://www.socialshark.com/5-tips-to-increase-instagram-engagement-in-2019/
  2. http://harpersbazaar.my/fashion/10-unglamorous-things-attending-nyfw/
  3. https://www.eonline.com/uk/news/916212/kim-kardashian-to-compete-on-family-feud-against-kris-jenner-and-sisters