The luxury fashion brand Dolce&Gabbana was founded by Italian designers Domenico Dolce and Stefano Gabbana in the year 1985.Creative design, Italian ornaments and love for Sicily made the duo’s distinctive look well-suited to different and unexpected collaborations with other brands. Let’s have a look at their creativity.
Dolce&Gabbana X Motorola Razr phone (July, 2006)
This was the first co-branding experience for Dolce&Gabbana. In 2006 Dolce&Gabbana launched the Limited Edition Gold RAZR V3i, a collaboration between Dolce&Gabbana and Motorola. Only 1000 mobile phones were available worldwide at Dolce & Gabbana boutiques in Germany, France, the U.K., Spain and Italy. The phone was featured with an eel skin case, a D&G strap, a couple of on-screen graphics and special ring tones selected by Domenico Dolce and Stefano Gabbana
Dolce&Gabbana X Martini (June, 2010)
In 2010 Dolce&Gabbana teamed up with the Martini brand to launch their first co-branded drink “Martini Gold by Dolce&Gabbana”. Italian actress Monica Bellucci was selected as brand ambassador to represent Martini Gold. They created catchy commercial where the aim was to evoke the origins and culture of Italy’s “La Dolce Vita” lifestyle. In case of Dolce&Gabbana and Martini, the collaboration between two brands has been long lasting and went further, with the opening of Martini bars in Dolce&Gabbana boutiques in Milan and Shanghai
Dolce&Gabbana X FRENDS headphones (March, 2015)
In 2015 Dolce&Gabbana teamed up with the audio company FRENDS and debuted a new accessory during its Milan Fashion Week runway show. These unique headphones were custom designed by Dolce&Gabbana and are made of leather, embellished with Swarovski crystals, pearls and fox fur, and priced between approximately $7,000 and $8,000. This collaboration was incredibly successful and after the famous pop star Rihanna posted her photo on Twitter wearing one of the exclusive gold headphones made by Dolce&Gabbana, they were sold out worldwide in just 24 hours.
Dolce&Gabbana X Smeg (2016 and 2019)
In 2016 Dolce&Gabbana teamed up with the Italian appliances brand Smeg to produce 100 limited-edition refrigerators, all of which were hand printed by a Sicilian artist. In 2019 following on from their successful collection of 100 hand painted fridges, the brand and appliance brand Smeg decided to bring the world a collection of ornate small kitchen appliances. . During the Milan Design Fair, Salone del Mobile di Milano, Smeg and Dolce&Gabbana unveiled their latest collaboration, Sicily is my Love, which includes a toaster, coffee machine, kettle, citrus juicer, blender, stand mixer and a slow juicer, all decorated with typical Sicilian decorations and colours.
Dolce&Gabbana X Pasta di Martino (September, 2017)
In 2017 Dolce&Gabbana launched a colorful limited-edition pasta line with Pasta Di Martino. There were only 5,000 tins available and each tin cost around $110. The limited edition pasta was made in three shapes: spaghetti, the tubular paccheri, and penne mezzani rigate. The packaging was decorated with designs of famous Italian landmarks like the Duomo of Milan, a Venice canal, the Colosseum, and Tower of Pisa. But front and center of every wrapper is the most important scene: a happy family, enjoying pasta together, and the tagline, “La Famiglia, La Pasta, e L’Italia!” (Translation: “Family, Pasta and Italy!”)that underlines the DNA of Dolce&Gabbana
Dolce&Gabbana X Fiasconaro Pannetone (September 2018)
In 2018, a Dolce&Gabbana collaboration with a famous Sicilian pastry chef Fiasconaro resulted in a unique recipe: the typical Milanese panettone holiday cake, revisited with the flavours of Sicily. This artisanal product is produced in two variants: pistachio with white chocolate, and citrus fruits with saffron. Thus the tradition of the North blends with the ingredients of the South, in a handmade product that brings together the art of fashion with the art of pastry.