Breitling and the motor industry: an historic relationship

UnknownSwiss watchmaker Breitling and the famous British luxury car manufacturer Bentley have worked together since 2003. This fruitful friendship started when Breitling was chosen to design an onboard clock for Bentley’s iconic Continental GT. The collaboration continued with some highly (missing word here) releases and an entire Breitling for Bentley line of automotive-inspired watches.

As George Kern, CEO of Breitling said in a press release: Bentley and Breitling share lots of values. Both brands are known for quality, performance and design excellence, and both can build on powerful legacies.. It’s an ideal partnership.”

The deal between Breitling and Bentley has its roots in Breitling’s history of collaboration with the motor industry.. The watchmaker’s  dashboard chronograph for the aviation industry was created in 1931, and was later adapted for car dashboards. There is a personal relationship between Breitling and Bentley, that goes back  70 years with Willie Breitling, the visionary inventor, who  in the 1940s  was often seen  driving between Geneva and La Chaux-de-Fonds in one of his Bentleys.

Bentley can boast success on the race tracks. Between 1924 and 1930, the famous Bentley Boys won  the Le Mans 24Hours five times. Those successes are not just only in the past.  In  2003, Bentley went  back to Le Mans, ranking first and second. In this famous race, Breitling was team Bentley’s sponsor with a limited chronograph, the Bentley Le Mans, created for celebrating its victory.

This time, the watches made for Bentley will be part of the base offer for  every client and will be presented as a Breitling for Bentley collection. The first watch to be created is Premier B01 Chronograph 42 Bentley Racing Green, characterized by an engraving “Bentley” with a  design  inspired by the historical “Blower” Bentley dashboard from the 1929.

As part of this renewed partnership, to help Bentley celebrate its 100th anniversary, the Swiss watch-maker will create a limited edition available for all.

Adrian Hallmark, Bentley Motors CEO said in an official statement: “As we approach our centenary year, we will, of course, be celebrating our past, but, more importantly, we will be looking toward the future with passion for innovation.”

Partnership between Breitling and Bentley is based  mostly on their similar heritage, their passion, their values, but most importantly they share commitment to technological excellence, expertise of craftsmanship and a pioneering spirit.

Breitling is a longstanding expert, creator of luxurious and elegant watches which attracts a wider target. While exploring the possibility offered by this collaboration, Breitling and Bentley are looking forward to sharing new and unique models and for discerning men and women around the world.

Cioncia Carola 


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