On the worldwide fashion scene, Florence stands out for hosting Italy’s most famous menswear trade show: Pitti Uomo.
Each season, the most eccentric personalities in #menswear parade on the storied and breathtaking locations at the disposal of the fashion fair – like Salone dei Cinquecento, at Palazzo Vecchio, just to name a few – showing off their dapper looks, floating between a vast assortment of dandy-style suits, eccentric footwear, controversial outfits and fine leather accessories.
Now in its 93rd edition, it seems like PITTI Uomo set a new standard of boldness directly related to the digital era “disorder” , which has infected even the most conservative and refined #menswear universe.
Indeed, Pitti Uomo’s Fall/Winter 2018 edition steered slightly from its dandy-dominated trademark. Of course, the usual sea of blazers flooded nearly every corner of the the Tuscan capital, but Pitti’s highly anticipated guest designers UNDERCOVER ‘s Jun Takahashi and TAKAHIROMIYASHITATheSoloist, as well as a presentation from 032c, attracted hordes of streetwear-lovers, resulting in a wacky-kooky mash-up of never-seen-before outfits.
Attendees for the first day stepped out in some of their finest pieces, with fashion week staples such as Balenciaga, Brooks Brothers, JW Anderson, Off-White and Raf Simons, all featuring prominently. Other brands that were well represented included everything from luxury labels such as Gucci and Louis Vuitton to streetwear staples like BAPE and the acclaimed New York brand Supreme.
However, the undisputed protagonist of this PITTI Uomo show has been the celebration of athleisure or “althluxury” , as the prominent exponents of the global fashion system dubbed the latest hip – as nearly all of the brands revealed the streetwear or athleisure bent in their collections.
Accordingly, a remarkable amount of space within the exhibitors’ portion of the event has been dedicated to sporty clothing. Most of people’d cheer there’s nothing new in staging sporty outfits. All true.
Still, what’s really revolutionary here is the fact that one of menswear’s most sartorial-focused fairs welcomed into its classy environment the comfortable clothing trend as more than a fad: it’s the future of men’s fashion.
Pitti Uomo 93 has so fiercely and enthusiastically celebrated #athleisure, of being able to overturn the balance of the two (apparent) antagonist worlds of street and luxury, by bringing them together in new successful collaborations.
Hear ye, #fashionaddicted !!!
Here a sneak peek at some of the biggest trends spotted at PITTI Uomo 93.
#1 Key Accessorize: Hats hats hats!
Though dad caps – needless to say – have been the reigning headwear style among the fashion set for some years now, Pitti veterans opted to broaden their preferences and so multiply their choice to different shapes like berets, newsboys, flat caps and Panama hats. There’s a little something for everyone now, up to you now!
#2 Overcoats & (over)blazers, the MUST-HAVE.
Someone can argue it’s not exactly the newest trend in town, but oversized silhouettes are, by far, the most prominent cold weather cover detected at Pitti, and still a force across fashion’s male and female landscape for the upcoming cold seasons.
#3 Hoodies, make way for Graphic knitwear!
Lo and behold! Logo hoodies look like they’ve been replaced by graphic knitwear, already one of last season’s news. Too early to tell maybe, but the odds of seeing them swarming along the streets in the upcoming weeks seems pretty clear to anyone.
#4 Bienvenidos to The Space
The most outstanding and rumored show “Disorder/Order” of UNDERCOVER and TheSoloist provided the best representation of the spacy mood that will scatter various of the presented men’s collections. The back-to-back within a theme so on target as space and the futuristic societies showed up on Pitti’s catwalks in terms of stuffed insulation, matte rubber, heavy hardware and abrasion-resistant fabrics.
#5 Brrrr.. Awkward sneakers wanted
No need to get astonished or, better, shocked here. Despite the formal and classy aura associated with the Pitti fair, even #menswear can’t deny the omnipresent allure of sporty, clunky, ugly but (unbelievably) trendy footwear variety. From fashion giants as Gucci, to international up-and-coming designers, this is going to be the must-have piece of their collections. Brace yourselves for the awful..
Sounds like, once again, Florence had beautifully proved to be an endless source of unique experiences and source of inspiration for everyone who is craving for a taste of brand-new era.