Adidas, in collaboration with Parley for the Oceans, has introduced the “Ocean Plastic Trainer” a style of sneakers made with a filament derived from the recycled plastics that are polluting the oceans.
These running shoes were created for Adidas by the British designer Alexander Taylor and they were introduced for the first time during an event of Parley for the Oceans, an initiative that aims to encourage the creative professions to recycle the old fish nets, bottles and other garbage dumped in the ocean to increase the awareness about an environmental problem in constant growth.
Taylor, in collaboration with Parley and Adidas, has decided to realize the shoes through the process of standard production used by the brand, replacing, however, the yarns with base fibers made from discarded fishing nets thrown in the seas.
The shoes are constituted by two different types of recycled plastic: the PET, used more commonly for bottles of water and the NYLON of the fishing nets. PET is relatively soft, easier to loosen and easier to be transformed in fibers, while the fishing nets have been instead hard to be manipulated.
The Adidas X Parley for the Oceans three new sneakers use a fresh blue color influenced by the shades of the ocean, and are set to be available in the classic ultraBOOST style, the ultraBOOST X, and the ultraBOOST uncaged.
The designs sport a primeknit outer shell woven from 95 per cent parley ocean plastic, turning threat into thread by spinning found debris into a workable yarn.
The commitment to sustainability doesn’t stop at the knitted body, with the laces, heel webbing, heel lining, and sock liner covers all made from recycled material.
Statistics are showing that one truck of plastic waste gets dumped into our Oceans every minute, and Adidas has set to use its global brand name to get behind sustainable manufacturing. Adidas’ CEO, Kasper Rorsted, explained that “At Adidas, our core belief is that through sport, we have the power to change lives. This becomes particularly relevant when we talk about the impact we have with our sustainability work.We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level.”
While the plan of Cyrill Gutsch, founder of Parley, consists of picking up the plastics from beaches and cceans and to recycle it in new materials and to sell it to creative brands. The objective is to find an effective way to communicate the urgency that the Oceans of the world to consumers. Gutsch has decided, therefore, that its firm needed an ambassador: the plastics. The plastics is tangible, visual and it is easier to be quantified respect, for instance, the issues of carbon.
Parley is the space where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction. Parley for the Oceans addresses major threats towards our oceans, the most important ecosystem of our planet. They believe the power for change lies in the hands of the consumer and the power to shape this new consumer mindset lies in the hands of the creative industries.
Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality they live in and to develop alternative business models and ecologically sensitive products that give the Earth’s inhabitants an alternative choice, an everyday option to change something. To succeed, they need to find ways to synchronize the economic system of humankind with the ecosystem of nature, and make environmental protection fiscally lucrative for pacesetting major companies.
Parley has been created to accelerate a process of change that is already in progress. No other big movement in the history of humankind has developed faster than the environmental cause.
By weaving intercepted ocean plastic into their designs, adidas set out to implement the Parley A.I.R strategy, Avoiding virgin plastic, Intercepting plastic waste, and Redesigning new alternatives.
Adidas X Parley’s plastic repurposing doesn’t stop at shoes; the sports giant are even weaving the plastic yarn into gym wear, and has even created recycled plastic jerseys for four major league soccer teams.
So, we just have to wait 15 days more to have the possibility to buy this fantastic product of the future and be more sustainable for our Earth.
Adidas Website: http://www.adidas.it
Parley Website: http://www.parley.tv/#fortheoceans
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