When I think of luxury the first words that come to my mind are heritage, quality, creativity and genius. However, given my background I understood that at the same time great managerial skills are vital in the luxury sector because is not a matter of creating the best product available but is also a matter of showing to people that you are the best at doing it and managing the expectation of consumers. I strongly believe that Made in Italy is something unique and hard to replicate. However, time has shown us that we must continue to innovate and create to preserve our reputation.

Francesco Baliva

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