A case study of the Italian textile industry
(Hi Giulia, strictly speaking this isn’t a case study of the Italian textile industry, it’s a portrait of one company. A case study is much more detailed. I would be interested to know more about this company through examples of how it innovated)
The way in which a dress falls following the natural shapes of the body is determined by the quality of the fashion textile used.
Italy holds the unquestionable supremacy of the textile market worldwide.
Italian textiles and fabrics are famous all over the world for their high quality obtained through innovative machinery, techniques and processes that lead to the introduction of always-new fashion fabrics and textiles. Fabric producers in Italy supply the worldwide market of fashion, home textiles and accessories with their refined materials.
The made-in-Italy label is a guarantee of quality recognized by everyone all over the globe, and I would like to present to you an Italian textile producer that I personally know.
BARZAGHI HTR 1926 is an Italian fabric company which celebrates in 2017 the 90th anniversary of its foundation.
They spent 90 years of history working with the greatest names of Fashion (can you name some?), supporting the realization of their ideas with passion, technique and craftsmanship.
That’s 90 years of history in which they constantly investing resources, every time bringing the bar a little higher. (Do you have any examples here?)
90 years of history in which they acquired a creative and technical heritage.
90 years of history in which they have contributed to the success of Made in Italy.
Ninety are the articles of the Summer 18 collection, one for every year of the company’s history.
Perfumes of their history with several echoes depending on the time at which they were inspired by drawing on their archives.
The liquid rubbers laser treated and colored by drawing sheets.
The metal Watermarks to hold our cottons and our microfibers.
The Barzaghi lines rippled from metal and cooled by transparent straps.
The comic embroidery and logo to give a little bit of irony.
The silks flying like feathers.
The surface of the waxed scratched by laser.
Poetry and art.
90 90 and even 90 of these moments will be companions of this endless adventure.