In my opinion the word luxury is associated with the idea of continuous and insatiable research for meet demand.

The modern concept of luxury comes out from F. Scott Fitzgerald’s pen, it has been shaped by the enlightened mind of Coco Chanel and passed through the continuous research of the Rothschild Family.

Nowadays it is difficult, maybe even impossible, define luxury in an universal way:  globalization changed our references and the concept of luxury is changing with us.

My personal point of view is that the luxury is inexplicable beauty, it is the constant search for an aesthetic and mental perfection that could be considered at the same time excessive and ethical. Beauty and Luxury are two closely related concepts. I would like to conclude by mentioning Dostoevkij:  “beauty will save the world.”

By Andrea Pedersoli

 

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