My idea of luxury

What is luxury? When people hear this word they suddenly think of expensive objects or services. Is that true? In my opinion, expensive is not necessarily synonymous of luxury. It is true that what is considered luxury for one person may be perceived differently by another person. Effectively, the understanding of luxury differs between individuals and it depends on the subjective experience and cultural background of consumers.


From my personal point of view, luxury is something that appears and that is perceived to be the best of whatever it represents, something unique. When I think about luxury my expectations exponentially raise whether talking about clothing, cars or vacations.


For me, luxury is defined by thorough attention to the details, meticulous workmanship but first of all is something that gives people the opportunity to live a unique experience in a sumptuous atmosphere: this is my idea of luxury.

Sara Russo




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