In my personal opinion, there is not a single definition of luxury, which actually involves a lot of things as we can find luxury on a daily basis, such as in a piece of cloth, in an exciting experience of travelling abroad or driving a high-speed car and so on. Luxury can be a notion that draws inspiration from daily life, and overall, its most interesting aspect is how it creates its own beauty out of nowhere, and also, its attention to detail throughout the whole creative process of a start-up idea. In particular, the luxury industry is always working on the perfection of a new product which leads to its outstanding beauty. Moreover, the concept of luxury can be perceived as a way of celebrating the diversity and variety of the world in which we live, and also a way of measuring a mood that can be useful in many aspects, culturally, socially and even psychologically. Indeed, it can be seen as a mirror of sorts on society, a fascinating world that helps us understand people who belong to different cultures. I do believe luxury is a process of expressing ideas and feelings, and in brief, it is a communication system that, if understood, makes differences coexist between countries.

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