A present past

I want to tell you an inspiring story made of will and talent.

At the basement of Palazzo Spini Feroni in Florence there is the Ferragamo Museum which is dedicated to the story of the “shoemaker of dreams”: Salvatore Ferragamo.

At the entrance there is a huge clock, which needles go back bringing visitors to another time.image1 2

The first room is dedicated to a wide exposition of shoes prototypes made by Salvatore Ferragamo until 1960 and from his daughter  Fiamma in the period after.

Among those shoes ,in a glass display case, there is the “cork hill sandal” which story brings us back to the II World War period.

At that time, due to the scarsity of precious materials, Salvatore Ferragamo strated to use and recover poor materials such as cork, wood, nylon and so on. As is written in the Ferragamo biography

“…there is no limit to the materials I have used in these fifty years of shoemaking; if I list a few it serves only to highlight those that are not mentioned…”

The cork part of the shoe, as it was considered a poor and not noble material, was covered and decorated in order to appear as luxurious as all of the other creations.

“…there is no limit to beauty, no saturation point in design, no end to the materials a shoemaker may use to decorate creations so that every woman may be shod like a fairy queen.”image4

 What I find really intresting is the creative forward-thinking of Salvatore Ferragamo in using poor materials to create luxury pieces of art expecially when the preciousness of an object was strictly connected to the recognised value of the raw material which it was made of.

He created trends that today, after more than fifty years, are still extremely contemporary and always in line with the fast changing customers’ taste. Iconic pieces which embody together attention in terms of foot comfortability and total care of the styling element make of Salvatore Ferragamo’s story an incredible story of shoemaking.

“…throughout my creations I may be best able to tell you about the mission to which I was called, the work I could not prevent myself doing.”




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