When Creativity meets Luxury. My favorite ever collection.
Do you know who I’m talking of?
Earlier this week, Gucci’s Fall 2016 collection hit the Milan runway. Looking at the runway I immediately noticed something distinctly different.
Gucci designer Alessandro Michele, collaborated with Trouble Andrew, aka Trevor Andrew, to create a new line of bags, skirts, and even fur coats with the heritage GG monogram.
Andrew’s idea emerged organically but it is rooted in his longtime obsession with Gucci items, especially with its GG logo. He started laying his hand on the iconic GG logo after cutting two holes in a Gucci sheet on Halloween, telling everyone he was the “Gucci Ghost.” Since that moment he covered walls, trash cans, and his own Instagram profile picture with his signature handwritten print.
Funny, isn’t it?
When Alessandro Michele invited Andrew to show his decorate pieces for the new Gucci Ghost line he was really surprised. He showed up to the studio
his amazing collection, crafting what are sure to be must-have pieces on every style star’s wish list.
De Michele, who recently became aware of Andrew’s work, thought was amazing. “I saw the way Trevor was using the symbol of the company and I thought it was quite genius. It’s completely different than the idea of copying. It’s the idea that you try to [take to] the street, through language like graffiti, the symbols of the company“. These were his words to WWD magazine.
Thinking at how Frida Giannini was working, the idea of collaborating with someone like Andrew would have seemed exaggerated. But according to Michele’s line, the collection is totally in-line with his vision.