Ten years ago, two worldly famous child actresses decided to move from the show-business to the fashion one. As always, it was not an easy move. History is full of celebrities-turned-designers who eventually resulted into failures. Mary-Kate and Ashley, best known as the Olsen twins, succeeded in not turning into a disaster. On the contrary, their label The Row is now considered one of the most successful and high-profile young brands on the scene, earning them the CFDA Womenswear Designer of the Year award twice.

Founded in 2006, The Row focuses on precious fabrics, clean silhouettes and modern shapes that perfectly represent the contemporary New York woman, always on-the-go yet looking for something chic. During the years, the brand has evolved together with its two designers, growing from kids into mature, elegant young women.




The Row woman appreciates an understated, relaxed luxury, which conveys an allure of smooth confidence. Her cool attitude is reflected in the color palette, never shocking or extravagant, and in the fluid lines that softly embrace the body. In The Row, nothing is superfluous or flashy: essential is the keyword.



The Autumn/Winter Collection 2016/2017 was presented during the last NYFW. As predictable, it respected the label’s signature elements: ankle-length pieces, natural shades, high quality fabrics such as cashmere, alpaca and nappa leather. Accessories were simple and minimal: polished bags, flat leather boots and loafers perfectly matched the refined atmosphere of the collection. The focal item was the coat, real protagonist of The Row’s winter: oversized, tailored yet still feminine, it was declined in the whole neutral palette of beiges, from ivory to caramel. As we all know, nothing says New York winter quite like a long, snuggly camel coat.




The presentation of the collection was itself a statement: in times when it is becoming more and more difficult to understand the real power and prestige of a runway, the Olsen Twins decided to take a step ahead and skipped the classic defilé for a more intimate, laid-back experience. Away from the usual chaos that is the fashion week, they hosted a private show at their office in the West Village, sitting on the floor while their models walked on the tan carpet. As winners of the 2015 CFDA Womenswear Designer of the Year, the Olsens gave us a lesson on how to match a show to a brand: the effortlessly-chic atmosphere utterly reflected the soul of The Row.

Silvia Gramegna

Credits: www.elle.co.za




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