di Iside Pellegrino
The Salon International de la Lingerie (SIL) was held in Paris in January 2016. Born in 1963, SIL is the exhibition of the most important trends in the Lingerie field.
During the three-day Event (23-24-25 of January) it was presented the collection of 480 brands, from 37 different country, divided in six “Brand Universe“:
Essentials: Captive Brands of Lingerie and corsetry;
Designer: Luxury collections;
Cocooning: Lingerie brands by night, homewear and loungewear;
Beutiful Legs: The hosiery brands
Limited Edition: Young designer brands
Super Heroes: 100% Man Brand
In addition to the presentation of the Autumn-Winter 17/18 trends and the exclusive preview of the Summer Season 2017, they discussed about all the news in terms of product exposure, marketing strategies and customer service in order to meet the needs of the end user now become increasingly demanding.
After Lise Charmel in 2013 and the Spanish Andrés Sardá in 2014, the French international exhibition of underwear has chosen to reward the luxury Swiss brand founded in 1884, Harno of Switzerland. Pure luxury on skin for over 130 years, HANRO of Switzerland has crafted the world’s finest lingerie, underwear, nightwear and loungewear for men and women.
“With its perfectionism dedicated to elegance and quality Hanro become famous around the world and led us to reward it as the creator of the year 2016,” said Marie-Laure Bellon, CEO of Eurovet.
The Uniqueness of Hanro of Switzerland is recognized in every detail: the high quality materials, distinctiviness design, workmanship products ,elegance of pure aesthetics.
Luxury is thought to make you feel confortable in our own body.
HANRO means passion for the product -and this is reflected in every processing step.
Using the newest technology in knitting, such as processing rimless and without stitching and delicate mercerization, they work the finest natural fibers of cotton, silk, cashmere or merino wool and, in combination with French or Swiss lace embroidery, turn them into leaders unique bedding, timeless elegance and inimitable quality.
WHO WILL BE THE NEXT?