During the last Milan Fashion Week, I would witness the presentation of the new Federico Sangalli collection.
The fashion designer Federico Sangalli has created a new idea of trend with ancient taste: With the SANGALLI – Haute Couture – Factory of Dreams, he keep on the family tradition of unique dresses tailoring: evening dresses, ceremony, wedding and the “every special day” dresses; He looks for precious materials , for the luxury made to measure… the real luxury made in Italy.
The show/runway’s location was the Teatro Arsenale: in a space between ancientness and contemporaneity, you were taken to a far world, in a modern key.
On Tuesday, February 23, He presented the Light My Night collection, clothes and accessories created with a special fabric created by the combination of silk and fiber optics . A new path from emery cloth fiber optic lights create a delicate stardust effect.
The designer has recreated the atmosphere of the deep sea through a sound and light that recall the depths of the oceans play. The protagonists of his creations, shaped bags of shell and luminous transparency for the second show of the Light My Night collection that uses a fabric that glows gracefully with an effect between the bioluminescence and star dust.
A dancer, dressed in a light, introduced the show and announced the prologue. A truly impressive display in which the wow effect was assured.
But the question in my mind was: How they are made this unnatural effect of the collection? The light was created from the optical fiber coated by the silk. The optical fiber wires was switched on with a battery charger with USB output for charging. Unbelievable! Thanks to this innovative fabric garments and accessories are illuminated with its own light creating unique effect each.
I’m really impressed by this show and by originality. I’ve seen something “wow”, creative and unique. This learnt me that we can and must dare and innovate constantly.
Here we are…
It’s Milan, it’s February… it’s Fashion Week finally!!!!!
This Fall/Winter 2016/2017 round has officially started on Wednesday 24 February and will last until Monday 29.
For all the ones of you who love this world, its magic allure, the incredible catwalks and so on, the Fashion Week is an unmisseable rendez-vous. You want to know everything, at any time, about anything which is happening (or it’s going to) in this special week and live this experience to the fullest?! Here is the way…
Thanks to a collaboration between Camera Nazionale della Moda and Twitter you can follow all the fashion shows, and a lot more, live making this Fashion Week even more interactive and viral than you can image.
One of the hotspot is Piazza Gae Aulenti at the Unicredit Pavillion, the venue where the Fashion Hub Market, the new project for the emerging brands and fashion designers, has found its place…. and so has a huge uppercase hashtag.
It’s here that the first news of this Fashion Week takes place, the so called BlueRoom. In this special room top names of the fashion world will answer live to the questions everyone can make on the Twitter account of @cameramoda with the hashtag #MFWBlueRoom.
Some names that the BlueRoom will host are: Bianca Balti, Ennio Capasa, Margherita Maccapani Missoni, Renzo Rosso, Simone Marchetti and others.
Moreover, on @cameramoda with Twitter Mirror we will follow this week through celebrities signed selfies and special gifs.
But that’s not over.. Twitter leads us in the fashion show backstages with the two Twitter Fashion Reporters Arianna Chieli (@ariannachieli) and Cleo Toms (@cleotoms) who will keep us update at 360 degrees with the latest news.
When Creativity meets Luxury. My favorite ever collection.
Do you know who I’m talking of?
Earlier this week, Gucci’s Fall 2016 collection hit the Milan runway. Looking at the runway I immediately noticed something distinctly different.
Gucci designer Alessandro Michele, collaborated with Trouble Andrew, aka Trevor Andrew, to create a new line of bags, skirts, and even fur coats with the heritage GG monogram.
Andrew’s idea emerged organically but it is rooted in his longtime obsession with Gucci items, especially with its GG logo. He started laying his hand on the iconic GG logo after cutting two holes in a Gucci sheet on Halloween, telling everyone he was the “Gucci Ghost.” Since that moment he covered walls, trash cans, and his own Instagram profile picture with his signature handwritten print.
Funny, isn’t it?
When Alessandro Michele invited Andrew to show his decorate pieces for the new Gucci Ghost line he was really surprised. He showed up to the studio
his amazing collection, crafting what are sure to be must-have pieces on every style star’s wish list.
De Michele, who recently became aware of Andrew’s work, thought was amazing. “I saw the way Trevor was using the symbol of the company and I thought it was quite genius. It’s completely different than the idea of copying. It’s the idea that you try to [take to] the street, through language like graffiti, the symbols of the company“. These were his words to WWD magazine.
Thinking at how Frida Giannini was working, the idea of collaborating with someone like Andrew would have seemed exaggerated. But according to Michele’s line, the collection is totally in-line with his vision.
“If Antarctica were music it would be Mozart. Art, and it would be Michelangelo. Literature, and it would be Shakespeare. And yet it is something even greater; the only place on earth that is still as it should be. May we never tame it.”
There are trips planning which takes longer than usually. For a true adventure passionate Antarctica may seem a dream to come real. On the other hand Antarctica is far away from a comfortable luxury travel experience. But what if there would be a chance to combine extreme and luxury?
Oceanwide Expeditions (the company specializes in adventurous excursions to polar regions) seems like found the answer, since the company is already announcing its 2017 Antarctica adventure cruise now. The trip will be organized for 116 passengers and will last for 32 days. Ross Sea, a polar region where expedition is mainly planned, is famous for very challenging navigation but still is a dream for real adventurers looking to visit one of the most remote and extreme locations on Earth.
The trip is scheduled to leave the South American continent and head for the Antarctic Peninsula. The route crosses the polar circle, arriving at the west of Peter I island, before sailing through the ice to the Ross Ice Shelf and finally reaching the Ross Sea. The trip then heads to the sub-Antarctic Campbell Island and ends in New Zealand. The firm will be operating two Ross Sea cruises in 2017, with one running in the opposite direction, from New Zealand to Argentina.
With the help of two helicopters the amateur explorers will be taken to remote locations like the refuges used by the first explorers to discover the region. This kind of cruise is valued at over EUR 20 000.
Bon voyage to the most spectacular Antarctic journey ever!
Milan, February 24: my first funny experience outside the Fausto Puglisi FW 2016/2017 Fashion Show.
Two weeks ago I had the opportunity to go to the Fausto Puglisi Fashion Show in Milan. And I spent almost all the time observing people and taking pictures outside the location of the show, in Palazzo Senato.
The atmosphere was lively and the location simple and impressive at the same time, with purple lights and majestic pillars.
Even if the show should have started at 06,30 pm, the majority of the VIPs didn’t arrive on time. Of course.
Concerning the the guests, it was amazing looking at their attitude and their willingness to show themselves. As soon they noticed my camera, they struck a pose and immediately asked me:”Where do you post my picture?“. No matter the age, exhibitionism is the rule and be noticed is the goal.
I tried to focus my attention on street #trends regarding shoes of the VIPs and guests in general, extemporizing a photographic set. It was February and it was cold as well. I was quite surprised to notice that the majority of the guests wore sandals, of course without any kind of tights. Here are my favourite shots.
Prada and Fausto Puglisi
The fashion show itself last ten minutes, and I was outside for more than one hours. The experience was unique and fantastic. People are always…. amazing!
Would you believe it to go back in the 30’s just entering in a small local here in Milan?
And would you believe that it’s a secret bar?
It’s the 1930, an exclusive secret club inspired to the years of american prohibition. The place born in an anonymous Chinese bar in a tiny street.
How to enter and experience it?
To go you have to win the approval of the owners of “Mag Cafè”, the creators. Only after it, you can receive the pass with which you can book your early century experience.
As soon as you cross the threshold, you are welcomed by a unique atmosphere: a soft light highlights luxurious wooden furniture. A grand piano and a selection of strong liquor bottles make the ambience more vintage.
The second main element for this belle époque styled club are, obviously, cocktails.
Drinks are mixed to perfection by ingenious bartenders always searching for new mixture.
The uniqueness of their drink lies in stories. Every cocktail has an history, they are based on bartender’s lives and on their emotions.
For this reason the menu changes every four months and, at each reprint, it contains a new novel written ad hoc, with characters inspiered by cocktails.
If you want to escape from the chaotic Milan and shelter on a comfortable armchair drinking a good Old Fashioned this is the right place, provided that you have the approval.
Renaissance is known for being a period of peace and rebirth of the Arts.
Florence, thanks to de’ Medici family, became the heart of this movement, attracting artists of every field from all Europe.
One of the symbols of this period are the pearls: coming from the Persian Gulf (from the area now called Bahrein), these gems gave birth to one of the most important and flourishing trade route of the time.
In this region there were the natural conditions for the creation of this precious gem, which was quite rare to find.
During the XV century, pearls created a sort of euphoria: people went bankrupt just for having some of these round gems and Cosimo de’ Medici forbad to nobles wearing pearls’ necklace for an amount of more than 500 scudi.
Of course, upper classes refused to observe this law and men, women and also children went on wearing pearls as jewels, for adorning their hair and also as part of their clothes.
Examples of this euphoria can be found in “Portrait of Bia de’ Medici” (Agnolo Bronzino, 1542 – Uffizi Gallery), a 5-years old girl wearing a necklace, earrings and a belt made with pearls, and in “Elizabeth I” by George Gower (1588 – Woburn Abbey), in which it is remarkable the love of the Virgin Queen for these gems.
The shape and the color reminded to several symbolic meanings, such as purity, chastity, delicacy, faith, beauty, as well as showing the status, wealth and personal taste.
During the following centuries, pearls didn’t loose their importance and they have been always loved by women of the royal families all over Europe. It was said that nothing could enlighten the face of a young girl as pearls did and for this reason they were considered, together with diamonds, “girls’ best friends”.
At the same time, pearls were so used that soon they started been considered as obvious in the jewel coffret of girls and women.
From this moment and for a long time, pearls have been put into a fashion exile because considered “old pieces” and “not wearable for young women”.
This exile ended with the XX century, when cultured pearls invaded the market: in Japan, it has been discovered how to introduce a grain of sand inside the shell, in order to push the creation of the pearl. This discovery gave birth to a revolution because the price of this jewel was more affordable comparing to the natural ones.
Their introduction in the market was not warmly welcome: women continued preferring the natural ones, because connected to the idea of uniqueness and aristocracy.
The destiny of the cultivated pearls met the creativity of Madame Coco Chanel: she simply didn’t care if they were natural, cultivated or fake ones.
Pearls became one of the signature of her creations, together with camellias and the double C.
She wore them at every occasion (in the morning, with a sporty outfit or with masculine trousers) and with every kind of textile, such as tweed and silk.
In her opinion, pearls had the power to protect her from daily difficulties: more than this, the rounded shape and the perfect volume had a calming effect, because reminded to purity and harmony.
More recently, Moschino has re-launched pearls, putting them on bags, shoes and directly on the clothes, as embellishments to make his pieces even more precious.
This trend has been followed by many other designers, as for example Jean Paul Gaultier, who decided to enrich the style with pearls details.
Last designers (but surely not the leasts!) in proposing pearls in their collections are Dolce & Gabbana, who for the F/W 2012/2013 season, have taken inspiration from the Renaissance and given to pearls an important role in adorning classical (and unusual) accessories.
As we have seen, the history of pearls is quite uncommon: born from a (wonderful) mistake of nature, they have been worn both by women and men, being the firsts genderless jewels ever (anticipating all the discussion about gender to which we assist today).
Nowadays – and just for females – the trend seems to push mixing casual and elegant elements together, in order to enrich a sporty outfit or to downplay the elegance of pearls, making the precious stones an everyday life jewel.
As we can see, Madame Chanel is the creator of a trend lasting more than 80 years.
Dolce & Gabbana, advertisement for F/W 2012/2013 collection
Dolce & Gabbana, F/W 2012/2013 collection
Article written by Lolly Salvioni and veronicaparigi
“Magic Mirror on the wall, who now is the fairest one of all?”
Since from the first publication of Snow White in 1812, Queen Grimhilde was looking for the perfect skin product to be like her young stepdaughter, despite her beauty, she was reaching the secret to have a perfect white-soft skin.
Despite a lot of years passed, still today a lot of women like Grimhilde one are still researching the perfect skin and are still looking for the secret that is kept in Pandora Vase.
BUT…What is your price for beauty?Are you ready to be being the fairest one of all?
While we can find designer lipstick for 29$, or Top-of-the-line eyelash curler for 19$.
The price for eternal youth in a jar, it’s so expensive.
A lot of Luxury brand are trying to open the Pandora investing a lot of money in the research, trying to reach the right ingredient, the proper combination of formula to be Forever Young.
Here a list of the most expensive creams:
Cle de Peau Beaute Synactif Intensive Cream, $1000
At first glance, the ingredient list for this $739-per-ounce cream doesn’t look particularly unique. But mysterious acronyms abound, such as ACE, aka vitamin A, and MACC, which “strengthens the functions of lymphatic channels.”
La Prairie Cellular Cream Platinum Rare, $1000
Prairie’s Cellular Cream Platinum Rare contains the “most precious metalon earth.” Contrary to popular belief, at $588 per ounce, it’s not the most expensive or “over-priced” skin cream in the world — but it is more expensive than La Prairie’s other offerings.
Ten years ago, two worldly famous child actresses decided to move from the show-business to the fashion one. As always, it was not an easy move. History is full of celebrities-turned-designers who eventually resulted into failures. Mary-Kate and Ashley, best known as the Olsentwins, succeeded in not turning into a disaster. On the contrary, their label The Row is now considered one of the most successful and high-profile young brands on the scene, earning them the CFDA Womenswear Designer of the Year award twice.
Founded in 2006, The Row focuses on precious fabrics, clean silhouettes and modern shapes that perfectly represent the contemporary New York woman, always on-the-go yet looking for something chic. During the years, the brand has evolved together with its two designers, growing from kids into mature, elegant young women.
The Row woman appreciates an understated, relaxed luxury, which conveys an allure of smooth confidence. Her cool attitude is reflected in the color palette, never shocking or extravagant, and in the fluid lines that softly embrace the body. In The Row, nothing is superfluous or flashy: essential is the keyword.
The Autumn/Winter Collection 2016/2017 was presented during the last NYFW. As predictable, it respected the label’s signature elements: ankle-length pieces, natural shades, high quality fabrics such as cashmere, alpaca and nappa leather. Accessories were simple and minimal: polished bags, flat leather boots and loafers perfectly matched the refined atmosphere of the collection. The focal item was thecoat, real protagonist of The Row’s winter: oversized, tailored yet still feminine, it was declined in the whole neutralpalette of beiges, from ivory to caramel. As we all know, nothing says New York winter quite like a long, snuggly camel coat.
The presentation of the collection was itself a statement: in times when it is becoming more and more difficult to understand the real power and prestige of a runway, the Olsen Twins decided to take a step ahead and skipped the classic defilé for a more intimate, laid-back experience. Away from the usual chaos that is the fashion week, they hosted a privateshow at their office in the West Village, sitting on the floor while their models walked on the tan carpet. As winners of the 2015 CFDA Womenswear Designer of the Year, the Olsens gave us a lesson on how to match a show to a brand: the effortlessly-chicatmosphere utterly reflected the soul of The Row.
Ultra-contemporary and romantic luxury brand with a niche and unique concept in women’s lingerie, bodywear and accessories. Elf Zhou London is positioned at the top end of the sexy luxury lingerie market and combines both innovation and seduction.
…Different collections tell us about Women
Haunting MidnightProvocatively elegant and powerful fashion
Enchanting BordeauxSensual Silk and Soft Leather that combines Comfort and Seduction
Chantal Thomass is a French Luxury Lingerie Brand !It is characterized by an incomparable sensuality, creativity and liveliness . It’s the Universe of Femininity, Charm, Sensuality, Luxury, Seduction and Impertinence.
A Boundless Creativity in the Spring/Summer 2016 collection that draws the brightness image of a South American Pin up. Each garment is decorated with lace, full of colors and soft frills ….Absolutely a MUST HAVE!!
Founded in 2007 by Alexandra Popa and Javier Suarez, Bordelle is a niche and unique concept in womens’ lingerie and bodywear that combines true craftsmanship with groundbreaking designs, combining the senses of sensuality, seduction , bondage and domination.
Bordelle continues to be designed and handmade by artisans in London and Europe. The bondage aesthetic is developed and updated for every collection , but always keeping its Memorable and provocative design.
“For Spring/Summer 2016 Bordelle pays homage to a pioneering and remarkable woman, Frida Kahlo. A woman who rose above her physical trauma and emotional pain and channelled her experiences into a creative, liberal, unapologetic and empowering way of living(…) Elements drawn from Frida’s style and art are reworked into the collection through the adoption of a palette of contrasting shades of indigo with gold and fuschia.”
Carine Gilson is one of the world’s foremost haute couture lingerie designers. The brand was founded in 1990 and the creator of the famous luxury lingerie celebrates 25 years in the market this year . In his workshop in Bruxelles, 14 people work the finest Lyon silk and Chantilly lace. Details and materials are the secret of its uniqueness and success.
There are only 4 boutique in the world: Paris, Bruxelles, LondonandTaipei
Many VIPs such us Rihanna, Beyoncè.. have been known wearing Carine Gilson lingerie.
Since 1962 André Sardá creates the most elegant and sensual Lingerie. The spanish brand achieve during 54 years of career an incredible success and the worldwide recognition in the luxury lingerie market. he describes a woman that wants to feel herself powerful but in the same time keeping a sense of elegance and delicate touch with an implicit madness.
Peru is a vast and mysterious country, unknown to most of the world, its culinary experience even more so.
Due to its nearly 500-year melting pot of Spanish, African, Japanese and Chinese immigration and native Quechua culture, Perù is considered one of the places-to-be for the latest gourmet experiences from streetfood to fine dining. In the vibing capital Lima, Nikkei (Japanese-Peruvian), Chifa (Chinese-Peruvian), Cevicheria, Amazonic and Andean restaurants can be easily found. Flavors and styles of different traditions have come together harmoniously into one cuisine that is taking the world by storm starting from the most famous chefs.
Chef Nobu Matsuhisa
In the 70’s, a young Nobu Matsuhisa had just moved to Lima to open his first small sushi establishment. Having difficulties in finding many ingredients he started experimenting using Peruvian ingredients and created his unique style blending traditional Japanese dishes with South American features. His Nobu and Matsuhisa restaurants are now spanning across five continents.
Chef Gaston Acurio with the campesinos
Ceviche at Astrid & Gaston in Lima
Coming back home after studying at Le Cordon Bleu in Paris in the 90’s, Gaston Acurio, famed Peruvian chef considered a real celebrity, was the first one to give a twist to his national cuisine, mixing up traditional ingredients such as corn and the 4000 verieties of potatoes in the most original ways in his restaurant Astrid&Gastonin Lima. Acurio is ambassador of the Peruvian cuisine in the world, always focused on the seasonality and sustainability of the products and the identities of indigenous communities of campesinos.
As for the new generation, Virgilio Martinez is considered the star of Avant-garde Peruvian cuisine. His restaurant Central in Lima has become the 4th best restaurant in the world and the best one in South America by The World’s Best Restaurants, in 2015.
Celebrating the ancient Andean heritage and the country’s biodiversity, the 38-year-old chef takes his guests on a journey through different ecosystems and altitudes: ocean, lower Andes, extreme altitude, high and low jungles are all represented in a 17 courses gastronomical roller coaster ride. The restaurant’s urban garden and the in-house filtration system (promising the purest of water) also play a central role.
Cold Cultivation: fresh scallops served with loche squash and tumbo, a fruit very similar to passionfruit
Octopus in the desert: the grilled tentacles is served with red sauce of Airampo, a prickly purple pear
Martinez is the founder of Mater Iniciativa, a cultural and biological diversity research project that combines gastronomy with nutrition, history, anthropology and science. He regularly travels across Perù to discover and investigate the most unknown local ingredients that will be later prepared with unique techniques in order to tell a story on the plates of the restaurant.
Year after year the world of luxury is opening its door also to a less rich group of customers setting the base for a “democratising” process of the dream experience.
Analysing the trends, emerges how following the steps of the luxury fashion industry, also hotellerie and food service are moving towards particular forms of brand extension. In the two Luxury Fields in which “Experience” is the keyword, managers understood how let experiment a piece of the “dream” to a wider portion of customers.
While Luxury Hotels invest in Cocktail-bar on killer view rooftops turning it from an accessory hotel customers service into a real business, famous chefs start to open innovative “laboratory-restaurants” with simple interiors, young apprentices and affordable prices.
In the Milano landscape, brilliant examples of this trend are the high school laboratory restaurant launched by the Michelin Chef Niko Romito“Spazio Milano” and the industrial concept restaurant opened by Carlo Cracco“Carlo E Camilla in Segheria”.
From the Experience and the taste of his 3 Michelen Star Ristorante Reale, Niko Romito launched a new gastronomy concept for the most talented chefs of his school. A space that break-down traditional hierarchy destroying rigid rules and barriers between Chefs and Customers.
Hosted in an industrial open space with communal central tables and a particular mise en place. Carlo Cracco lead his team of young talented chef in a gastrot-bistrot that is the fusion of simple raw material wonderful tastes, design and conviviality.
The restaurant offer also a cocktail-service and an Aperitivo option before dinner.
So here we are, time for Milan Fashion week is coming!
On the 24th of February the best and most famous Italian brands of woman fashion runways will start and where should we stay during these six amazing days?
Let’s have a look on some of the most famous, luxurious and original hotels in Milan.
Hotel Principe di Savoia is a reference in town as one of the oldest and famous five stars hotels. Since 1920 hotel Principe di Savoia hosts travellers from all around the globe. It is the symbol of Italian classical luxury which is combined with the highest technologies of this time. It is located in Piazza della Repubblica and has 301 rooms, about which 44 are suites. There are different kinds of suite, classical, junior and exclusive ones, of different sizes, from 46mq to 500mq. This 500mq suite is the Presidential Suite at the last floor. It is one of the biggest and exclusive suites in Europe and it is a combination of Italian and French design with antiques furniture. In this unique suite there are three bedrooms, a living area with a fireplace and a private Pompeii-style spa that include a swimming pool, Jacuzzi and Turkish bath. In the hotel there are also Il Salotto, the lobby lounge bar, Acanto restaurant and Principe Bar where you can enjoy a great after dinner. In Principe di Savoia hotel is possible to organize weddings and meetings too.
Another amazing hotel is the Mandarin Oriental, Milan in the city centre; it is occupying four exclusive 18th century buildings. The hotel offers a 900mq Spa and a dining area composed by the Mandarin Bar and Seta Restaurant in the external courtyard, with the bi-starred chef A. Guida. It has 72 rooms and 31 suits plus one presidential, all based on an essential and modern Italian design with Asiatic inspirations. The most important rooms are at the main floor. The Mandarin Hotels is famous for its hand cut marbles and its amazing atmosphere that make you feel home. In the Presidential Suite, of 150mq, there is a private kitchen where the chef is able to give the final signature to his courses for private dinner and the bathroom is covered with Brazilian marbles.
The third hotel I would like to share is The Yard that during the years evolved itself, from a guest house with few rooms to a boutique hotel very exclusive and extravagant. The Yard hotel is based on the sport theme everywhere there are objects and sports trophies that give to the incredible environment a retro atmosphere. These “souvenirs” are journey memories that make you curious like a child, start exploring every single corner of the hotel and dining area. There are 28 different suite: Junior suite, classical Suite, the Dependence and the Maison. The Maison are the most exclusive apartments in The Yard hotel, with every kind of comfort. The Hotel offers to its clients different services as skateboard rents and personal shopper and trainer. There is a boutique inside where some pieces of The Yard collection, of different epochs from ‘700 to ’50, are on sale. In dining area there is the famous Doping Bar a lounge bar really for dandy and gentleman that make you feel out of time, while drinking incredible cocktails.
These three hotels are very different between each other but all of them give you the possibility to have and live an incredible, unforgettable and unique experience.
The MICAM is the leading international footwear fair, held twice a year in Milan. The exhibition is a unique occasion to see a wide range of goods made with quality, design and innovation, a way to combine business, glamour and communication.
The fair occupies an exhibition area of 64,000 square metres and plays host to around 1,600 companies both Italian and foreigners. Together they represent over 30 different countries (especially Spain, France, Germany and Russia).
Given the attendance figures of around 60,000 visitors per year, theMICAM confirms its role as a privileged showcase for promoting new collections.
Trends presented during the last edition of the MICAM showed complementary and extreme outfits, that creat strange mixes: from baroque to futuristic lines, from high-tech materials to natural ones. There are no boundaries to creativity.
The last MICAM fair (14-17 February) has just finished with a positive result: 32.703 visitors, with an increment of 1,8% comparing to the last edition.
Curiosity: a Chinese man has been surprised walking near the stands filming shoes. He had the photo camera in his hand hidden by a scarf and he tried to film Italian best shoes to reveal their secrets and copy them in his home country. Fortunately, someone noticed everything and obliged the man to leave theMICAM exhibition.
After the positive results of the fair we are just waiting for the next edition, that is going to be in Septempber 3rd and 6th, hoping that it
A quick trip through shops could be the next source of inspiration during the incoming Milan Fashion Week. How can a brand impress people?
Window displays are like billboards for a store. They can be “the make or break factor“ in whether a customer enters in your shop or walks on, a sort of a front row seat for the viewer.
Aroud the world there are a lot of place where windows are unique and amazing just putting few things: a good designer eye, clothes, shoes, games and even food combined to create a stunning window display.
Producing a window that draws thousands of visitors is not a magic. There might be tricks that were applied to make it happen but it passes through a process. It started with research, brainstorming, sketching, making a layout and applying the basics of design in able to deliver the right message that you want your viewers to understand.
With a rich imaginative work, the authors interweaves fragments of history with contemporary illustration, colouring and using items made in 3D to stun people, in that way people are involved to go into shops and admire the new collection.
Brands can tell stories that sometimes they can’t convey in advertising or in-store experiences, they can express their heritage, the aim of the brand and also for sure the presentation of the collections in a different way, a sort of fairy tail only with images and items.
When we talk about “Art”, we deal more with aesthetics and the viewer’s personal interpretation of the subject, but when we talk about “Design”, we deal more with the single right message that can be understood by different type of people. In window display, we are trying to blend “Art” and “Design”. We want to show a spectacular snapshot with a unforgettable message.
Their target is to deliver the same message to different kind of people. They expect that everyone who looks at their window will get the message that they want you to perceive.
The Salon International de la Lingerie (SIL) was held in Paris in January 2016. Born in 1963, SIL is the exhibition of the most important trends in the Lingerie field.
During the three-day Event (23-24-25 of January) it was presented the collection of 480 brands, from 37 different country, divided in six “Brand Universe“:
Essentials: Captive Brandsof Lingerieandcorsetry; Designer: Luxurycollections; Cocooning:Lingerie brandsbynight, homewearandloungewear; BeutifulLegs:Thehosierybrands LimitedEdition: Young designerbrands SuperHeroes: 100% Man Brand
In addition to the presentation of the Autumn-Winter 17/18 trends and the exclusive preview of the Summer Season 2017, they discussed about all the news in terms of product exposure, marketing strategies and customer service in order to meet the needs of the end user now become increasingly demanding.
After Lise Charmel in 2013 and the Spanish Andrés Sardá in 2014, the French international exhibition of underwear has chosen to reward the luxury Swiss brand founded in 1884, Harno of Switzerland. Pure luxury on skin for over 130 years, HANRO of Switzerland has crafted the world’s finest lingerie, underwear, nightwear and loungewear for men and women.
“With its perfectionism dedicated to elegance and quality Hanro become famous around the world and led us to reward it as the creator of the year 2016,” said Marie-Laure Bellon, CEO of Eurovet.
The Uniqueness of Hanro of Switzerland is recognized in every detail: the high quality materials, distinctiviness design, workmanship products ,elegance of pure aesthetics.
Luxury is thought to make you feel confortable in our own body.
HANRO means passion for the product -and this is reflected in every processing step.
Using the newest technology in knitting, such as processing rimless and without stitching and delicate mercerization, they work the finest natural fibers of cotton, silk, cashmere or merino wool and, in combination with French or Swiss lace embroidery, turn them into leaders unique bedding, timeless elegance and inimitable quality.
A family business is a commercial organization in which decision-making is influenced by multiple generations who are closely related to the firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack of the multigenerational dimension and family influence that create the unique dynamics and relationships of family businesses.
The economic prevalence and importance of this kind of business is often underestimated. Entrepreneurial and family firms, with their specific management models and complicated psychological processes, often fell short by comparison.
According to the research, 80.1% of Italian family businesses are headed by a family member and often obtain good economic results based on main factors such as quality, organization, brand personality self expressive personality and relationships between family members and customers creating a special affair.
According to the research, Italian family businesses grew more than non-family businesses in 2010, with an average growth rate of 7%. This means that there is a kind of good return of basic values that are timeless like FAMILY, italian trust.
However, in some cases underestimating these businesses is a good call. In fact, their main challenge concerns family, ownership and business roles with different and sometimes conflicting values, goals, and actions. For example, family members prioritize emotional capital, in other words, the success that will unite them through consecutive generations. Even if they represent the backbone of Italy’s economy, nowadays, governance seems to be their biggest challenge. According to a leading academic, many family firms are struggling to integrate non-family executives and expanding their business.
Therefore, as the company grows, problems increase and the ownership gets more dispersed -more than eight family members and non-family members join as managing directors or sit in the board- the outcomes start to fall.
Should we invest in luxury business family to create link between business and family, in order to create something unique?
It is the word, which is nowadays everywhere – LIFESTYLE.
But what does it mean so far? Why is it so important for todays brands? It’s the combination of two words: LIFE and STYLE.
LIFE – How to find a definition for a word which has an overall meaning to the existence?But for sure, it includes everybody and everything – it is everywhere. It’s about people and the environment, the consistence of the human being.
STYLE – A business dictionary says: ‘Characteristics or elements combined and expressed in a particular (often unique) and consistent manner.’ ( www.businessdictionary.com) Based on this definition, style could be described as the expression of individual characteristics of living, the HOW – how to define yourself in this world, to people, to your environment and to express life preferences.
If you extract three words as ingredients for lifestyle it could be:
people, environment and individuality.
To me as being a manager, to link your brand to a lifestyle is about defining the preferred one of your customers. It’s about the trends out there – what do they like and prefer NOW and what are they going to fancy SOON. If its about planning, you have to be a visionary, having the foresight and creativity to see the future.
For me, the biggest skill is to become a VISIONARY, to be open to this world, to people to your environment and to every individual. Its about realising the different sense in context to the daily life. It’s about the inspiration, which is everywhere – to see and recognise individuals emotions and feelings, attitudes and behaviour to extract the emotional information you need to guide and form your brand. It’s the field of emotional intelligence, which is to me the most interesting and fascinating point in life – the understanding of people.
Being a luxury manager is to me about the ability to become a visionary in understanding the people now and in the future – these are the key factors of creating the perfect LIFE STYLE to your brand.
Photography is not just a scientific tool; it’s a kind of art that allows you to create durableimages. It’s a way to stop the world for a few seconds and make an instant unforgettable. What people really want is to remember, grab every second of their lives and make it last forever. That’s why photography gets so much attention today. We can say that there are two main trends that lead the photography world: Luxury Photography and Street Photography.
Thanks to the smartphone era and the selfies trend, photographers got hard times. Photography is today one of the hardest and worst types of businesses if you’re looking to make money. Time has changed and everybody is able to take pictures, cut them, edit them and print them. You just can’t survive doing what you’re passionate about anymore.
That’s why a lot of famous photographers choose Luxury sector. This is not a market just for wealthy people but for people who value service and quality. You provide them a service, an expensive but high quality service. The customers expect perfection, unicity, creativity but most of all feelings and emotions. Luxury photography supports luxury brands for amazing and touching advertising, promising experience to the customers. Automotive, Jewelry and Travels are the main field where photography gets to a higher point and gives her best.
The other growing trend is Street Photography the one that creates real trends. This kind of photography portrays everyday life situations, normal people living their lives with their style, passion and personality. Cool hunters and Trend Setters love to take inspiration from street photography, matching different styles and personalities. There’s something unique in this art that allows the photographer to live the reality, tell people’s stories, see real places. It helps to be less superficial and get deeper into things.
Photography has changed its position and role during years becoming something more than a simple representation of reality; it’s about how we feel in front of reality. It’s a story we want to tell, the reality we face, the dream we want to sell.
“In a certain way telling a story for me is a sort of spiritual travel where you are youself, you grow, you learn something and you reach the next level” Tim Burton
On the 20th of February Maserati announced through official pictures the external body of the new vehicle of their product line. It won’t be particularly in line with the existing range of saloon and sports cars of Maserati, such as Quattroporte, Ghibli, GranTurismo and GranCabrio, that everybody is expecting to see. This is a Sport Utility Vehicle (SUV), similar to Kubang, a car conceptthat was already presented by the company in the 2011 but never produced. At that time this notice shocked all the Maserati lovers that started to wait for this epic moment to come. Five years later Maserati Levante is here!
After more than 100 years Maserati develops its offer, adding to the luxury collection its first SUV, Levante. This new concept of Maserati is going to be an important and big step into the future for the modenese company and this launch represent a very significant moment in the history of Maserati. Lines and design embodied Maserati values and origins. Levante is created to guaranteed and combine the outstanding on-road performances, typical for every Maserati, with the amazing handling also on low-slip superficies with comfort and high performances off-road. Physical aspects as the aggressive front, the tridents on the side and the emblematic three air vents on the front wings are inevitable and are the signature of the astonishing Italian design. The Levante is provided with both diesel and petrol engines that are all Euro6-compliant.
Maserati Levante building and assembly are all Made in Italy in Turin at the Mirafiori plant, where the first cars have already came off the assembly line. On the 1st of March Maserati will unveil this amazing project at the Genève Motor Show and it is going to be sold in spring for European countries, and then all around the globe.
There is always the right time for everything. There is time to play, time to grow up and time to study. There was also the time when fashion magazines couldn’t be print without Kate Moss, Naomi Campbell or Cindy Crawford photo shoots inside. Now It’s Gigi Hadid time!
Her real name is Jelena Noura Hadid, and she is the indisputable reigning queen.
Her first modeling approach was at the early age of 2, when she appeared for the Guess Kids campaign.
Her best friend is Kendall Jenner, but the two model stars are more than only best friends. In fact Hadid’s mother is currently married to David Foster. Foster was previously married to Linda Thompson. Thompson’s first marriage was to Bruce Jenner and together they had two children. So, basically, Gigi’s stepfather was also the stepfather of Kendall’s half-brothers.
Her face is everywhere, in all fashion shows from Victoria’s Secret to Chanel, in all advertising campaigns from Max Mara to Versace and in all fashion magazines from Vogue to Love.
There was also a dark period time. After the previous fashion week, to be precise after the walk on Tommy Hilfiger runway show, where we saw her wearing a bikini, Gigi was criticized by social media haters, accusing her with mean comments to not fit the modeling world. She replied in a brilliant way: “Yes I have boobs, I have abs, I have a butt, I have thighs, but I’m not asking for special treatment. I’m fitting into the sample sizes. […] If I didn’t have the body I do, I wouldn’t have the career I do. I love that I can be sexy. I’m proud of it.“
Also momager Kris Jenner decided to write a few direct words to defend Gigi: ‘“Why do people with no life, no purpose, who are angry and bitter and ignorant, or just plain nasty and mean, choose to bring everyone else down instead of finding the best in others? “
Mean people, I don’t think that is very smart to attack a 20 years old girl with 13.8 million followers. Oh envy!
Innovation, tradition and design: what are we talking about?
The Mercedes-Benz Fashion Week has become a fixture in the international fashion calendar, giving new talents the big and unique opportunity to show their collection on important catwalks to a global audience.
Mercedes-Benz, that has been an official partner of fashion week events all over the world for more then twenty years, proudly presented its 18th Fashion Week last January, that provides a great platform of industry opportunities and relationships for the new generation of emerging designers.
Even though it is held twice a year, in March and October, like the most known fashion weeks in the world, the MBFW is not held neither in Paris, or Milan, or London but in potential future fashion capitals, in those countries with an high
GDP, an insignificant unemployment rate and last but not least an high GNH (Gross National Happiness) due to an excellent life-work balance.
Every year Mercedes-Benz select different destinations to stage the coming fashion shows in collaboration with IMG Fashion, “the world’s leading producer, marketer and partner to the international fashion community. Its various properties, consisting of industry fashion weeks, governing association partnerships, designer discovery platforms and consumer focused festivals, open the gateway to Style, Innovation and Trends.
IMG Fashion’s presence is felt in established and emerging fashion capitals across the globe including Berlin, Istanbul, London, Mumbai, Miami, Milan, Moscow, New York, Sydney, Tokyo, Toronto and Zurich. With a focus on spotlighting these stylish destinations and its local talent, IMG Fashion aims to inspire, showcase and unite fashion’s key creators, communicators and consumers.”1
Since its nationality, it has been 18 years that Mercedes-Benz favors Berlin as fixed location and starting point for the fahion year.
Instanbul is also another destination: Turkey is a growing country and this event will increase the domestic awareness and the global presence of Turkey design, highlighting its culture and its sophisticated glamour.
Save the date for the upcoming Mercedes-Benz events:
The World MasterCard Fashion Week in Toronto, Canada (21st-25th March)
The Mercedes-Benz Fashion Week Australia in Sidney, Australia (15th-21st May)