“a chance of a lifetime”, that means something you can only experience once. When I was very young, I saw Carla Fracci in her last performance: that’s true luxury because it was a unique and irreplaceable experience. It will not happen a second time!
I have always been attracted into deepest perception of luxury, that is something that should evoke you primitive emotions, like the finest cuisine can do. The “DiverXo” restaurant advertising become a case in point.