The fast-evolving idea of “luxury ” is influenced by the contemporary society changes.

Luxury, in the past, was more about the ownership of luxury goods.

On the contrary, nowdays it is perceved strectly related to the experience, which often become a shared experience.

As Oliviero Toscani said in the interview for ELLE magazine, Luxury is something related to the will to live, it is not about money anymore. I strongly agree with his point of view.

Luxury can be defined as the ability to express the own personality, the own talent in a sophisticated way. I think at “Luxury” as a combination of elements which translate our uniqueness in something visible.

 

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