What does LUXURY mean?

In my opinion, Luxury can be described in one simple word:  UNIQUENESS .


Today, it can be the unique emotion if you taste, smell or feel the best quality of luxury handcraft goods as part of a unique experience to be in the most exclusive locations on earth. Luxury is to have the opportunity to materialise and express individual desires and dreams into a unique lifestyle.


This is, what I have in mind about luxury in this day and age, looking from the outside.

But if it is regarding ME, luxury is about having the TIME to enjoy the happy moments of life and to celebrate the unforgettable experiences.



‘Real luxury is understanding quality, and having the time to enjoy it.’ 

– G. Bruce Boyer 

(Men’s Fashion Journalist) 


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