Union Jack and American flags line the entrance, iron Georgian gates, an English garden with towering trees, fragrant British roses and lavender, Coldstreams Guards wearing the uniform on duty with red jackets and black busby.. no I’m not talking about London, but I’m talking about the last Burberry event that took place on the 16th of April in Los Angeles for the opening of its new flagship store on Rodeo Drive (inaugurated last November).
An evening of fashion, music and Britishness at the iconic Griffith Observatory where Burberry and his Creative Director and Chief Executive Officer Christopher Bailey, hosted this exclusive event making the first time a British luxury brand has used this location to celebrate Los Angeles and its communities.
“It is an incredible honour and a huge privilege to be able to bring a little bit of Burberry’s hometown of London to such an iconic venue in the heart of Los Angeles. Griffith Observatory is a truly inspiring place and I would like to thank the City for allowing us to host our event there,” said Bailey.
During the fashion show that took place that night, supermodels such as Jourdan Dunn and Naomi Campbell walked the runway in prints, textures, hand embroidery and fringing from the Autumn/Winter 2015 collections with performances from Clare Maguire, Tom Odell, George Ezra and Benjamin Clementine.
In the finale First Battalion Grenadier Guards march onto the runway with models in The LA Runway Exclusives: sequined dresses and Hollywood and London prints.
The Beckham family, Mila Kunis, Elton John and David Furnish, Cara Delevingne, Rosie Huntington Witheley, January Jones, Mario Testino and many others were sitting in the front row during the show and for sure they had the chance to admire once again the power of a brand that is visibly increasing thanks to a limitless creativity and a strong spirit of innovation.