Exactly on the 9th of July of the current year, Valentino will be pleased to open its Rome flagship store, the biggest in the world. The opening ceremony will be a special event: after eight years from the catwalk with which Valentino Garavani said goodbye to Rome, the couture collection will exceptionally leave Paris to return to the Capital where everything was born.
The maison has chosen Rome as location, particularly Piazza di Spagna, the heart of Rome where the creative headquarters of the maison is located, in order to declare the strong and tight relationship with the Eternal City where the master Valentino Garavani decided to establish his first store in 1959.
The store is around 1.800 square meters, including the basement, and it surpasses by far the flagship opened last december on the Fifth Avenue in New York. As usual to sign the project were the two creative directors Maria Grazia Chiuri and Pierpaolo Piccioli together with the architect David Chipperfield, who adapted to the atmosphere of the capital the concept of Milan flagship opened in 2012.
Spread over three floors and based in a building of the sixteenth century, the store will host all the collections of the maison: the accessories, which generate half of the revenues of the brand, woman’s collection placed under an innovative arched gallery in which items are hanged on carbon fiber hangers, and men’s collection that offers for the first time in Italy the service Denim Made-to-measure.
The boutique combines heritage and innovation with a mix of architectural elements that want to focus the attention on collections and evoke a deep sense of intimacy. So customers will be greeted by an enormous atrium which looks like a huge marble stage, in which they feel like living the experience of an architectural journey among the creations and the masterpieces of Valentino men and women’s world.
It will be like an ancient museum containing the heritage and values of the brand… It deserves to be visited.