In the time of truly creative minds being considered endangered species, and creative ideas already being widely utilized, there is a huge discussion about “fashion copycats” from the fast-fashion world going on all around. Who,when,in which extent and most importantly by whom has been copied? How this affects sale results of the luxury brands and how can it be stopped? Too many questions focused on the product copyrights, but I never heard somebody mentioning same questions about the luxury store windows.
How many times you’ve passed by the store thinking..where did I see this idea already?
Here are some examples of compelling similarities.
Colour splash / Bottega Veneta – Moschino
Colour splash / Hermès – Lanvin
Paper plains / Hugo Boss – Fendi (Louis Vuitton)
Oversized bag / Fendi – Chloé – Dior
Machine / Fendi – Bottega Veneta – (Moschino)
Books / Hugo Boss – Tommy Hilfiger – Anthropologie
Shopping boxes / Mango – Moschino – Lanvin
Scissors / Ermenegildo Zegna – Canali
2D products / Boss Orange – Tommy Hilfiger – Calzedonia
Dandelion flower / Louis Vuitton – Hugo Boss
Hangers / Dolce&Gabbana – Ermenegildo Zegna
Animal with a bag – Marc Jacobs / Fendi
Legs – Jimmy Choo / Gucci
Nautical – Moncler / Hugo Boss
80’s shapes and colors – Fendi / Gucci
Done to be purely informative and not entering into the details who was first, there is no better way to end this observation but with quotes of those who already been copied and acted as every true creative mind should. With style.