Baselworld 2015 and the Luxury Smartwatch

The first strong response after the imminent entry of Apple in the world of watches emerged from the 2015 edition of Baselworld, the world’s leading exhibition for the sector. Apple’s potential market, according to analysts, could be worth for the company of Tim Cook between 20 and 30 million units sold in the first year, including a special edition in 18K rose gold. A slice too good to leave it in the hands of one party. Baselworld reacted, let’s see how.


Guy Semon of Tag Heuer, president of Watches at LVMH, Google’s David Singleton, Intel’s Michael Bell.

Tag Heuer announced its partnership with Google and Intel to market the first Swiss smartwatch with Intel and Android Wear. “Joining the Swiss watchmaking and Silicon Valley means creating a synergy between technological innovation and legitimacy of watch manufacturer – said Jean-Claude Biver, president of the group LVMH watches and CEO of Tag Heuer -. Our partnership is a win-win partnership: the potential for the three companies is huge”.

Gucci Timepieces at Baselworld 2015

Singer Will.I.Am, CEO Gucci Timepieces Stéphane Lander

in addition to Tag Heuer, Baseworld was an opportunity to raise the curtain on another important innovation in this segment. Stéphane Linder, president and CEO of Gucci Timepieces, presented a model created in collaboration with the singer and rapper With this new watch, the marketing of which is expected shortly, you can make calls, send and receive e-mail, and also take photos, listen to music and store data. All packed in a timepiece that same has defined the essence Fashionology: the meeting point between fashion and technology.In other words: the future of watchmaking is hi-tech.

Watch industry consider yourself warned!


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