A scratch on a business class seat

When I entered the Boeing headquarters in Seattle I was astonished when our guide explained to us that an Emirates business class seat can cost around a triple digit thousand $, and that while assembling the airplane, if a seat gets even a little scratch, Emirates will order to replace it… in the beginning I didn’t understand why, probably just like some of you reading.. however, let’s make a premise: luxury is not only having a fashionable dress or accessory, it can be a lifestyle… and even better.. an experience! If you have the chance to, and are an “experiencer”, you probably also like travelling comfortably and pleasantly, on a luxurious perfect ride, right? Being a luxury airline means being perfect, and therefore throwing away a very expensive seat for a little scratch is normal for a luxurious company like Emirates.emirates1 Let’s take a peek behind this luxurious airline company… This airline was launched on 25th October 1985, with first flight out of Dubai with just a couple of aircrafts. Over the years Emirates has grown to be a fleet of more than 230 aircraft, we currently fly to over 140 destinations in more than 80 countries around the world, and our network is expanding constantly. Over 1,500 Emirates flights depart Dubai each week on their way to destinations on six continentsemirates According to Tim Clark, president of the airline “2013 has been another impressive year for the airline. We continue to raise the bar in the industry with investment, innovation and the expansion of our services globally, bringing unrivalled value for money to the millions who travel with us” . And now, in 2015 the company keeps on growing. Some keys to success seems to be: the continuity of the management team, a group of selected talented executives with proven prior records in their fields of expertise.   The philosophy of retaining the best talent. The technological and pioneer aspect of engagement and entertainment (in order to offer an experience)- they were the pioneers in seat back TV’s in 1992, driven Video on Demand progress, Wi-Fi, Internet and use of own mobile phones on flights, being present on Facebook, LinkedIn, YouTube and Google+, they invest a lot in “the best” as they say themselves, but that’s another big topic to deepen. Sources: http://www.khaleejtimes.com/biz/inside.asp?section=aviation&xfile=/data/aviation/2014/January/aviation_January1.xml http://www.emirates.com/ae/english/about/the_emirates_story.aspx http://salesgyan.com/emirates-airlines-success-secrets-revealed/ http://www.emirates.com  


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