Outlet, why not?

Maybe you are not a luxury consumer, not because you do not have a special or even refined taste, but just for a matter of money. On the other hand, you may not be price sensitive, however you like a good bargain, as a consequence outlet might be your place where to buy.

However this retail channel does not sell just thinking of you. They are important an important gateway for luxury brands since unsold merchandises cost money to stores and it is clearly better to sell items than to pay the related warehouse costs. Furthermore outlet distribution is a business itself, specially because it attracts consumers in general and  its operational costs usually are not too high, considering that outlets are often located out of big cities where rents and workforces normally costs less. Just to have an idea in 2013 revenues from discounted personal luxury goods, surged 26 per cent to 16 billion euros, according to Bain&Co estimations.

Therefore outlets are a win-win game for sure!

In such places, it is possible to find products off-season, seconds or slightly-defective items, but, in many cases, brand new merchandise is also available. However, products are often of lower quality than similar items found in regular retail stores. Prices are interesting, specially comparing them to retail stores ones, but it is also a challenge sorting through the items to find the best deals. Besides that, the brand is still the same!

Luxury is managing to invest more in experience in outlets in order to not disappoint its clients.

A good Italian example is The Mall, an outlet 35 km far from Florence downtown. This latter is a different kind of shopping, considering the architecture that is elegant, specially in some stores such as Prada and Gucci’s – photo bellow-, that really look like the boutiques you can find in the main fashion streets in the world.

Prada_the mall

Gucci_the mall

The brands that are present in this channel are among the most important in the fashion and luxury scenario. There are 32 stores that include important names as: Alexander McQueen, Armani, Bottega Veneta, Burberry, Dior, Emilio Pucci, Ermenegildo Zegna, Fendi, Gucci, Lanvin, Loro Piana, Moschino, Prada, Roberto Cavalli, Saint Laurent Paris, Salvatore Ferragamo, Tod’s and Valentino. In general it is one more ‘touristic place’ to visit in Florence.

Besides this italian there are other important with known brands shoppings all over the world, such as:

1.Bicester Village – England
2. FoxTown Outlets, Mendrisio – Switzerland
3. Gotemba Premium Outlets – Japan
4. Jeremy’s – San Francisco
5. Joyce Outlet – Hong Kong
6. La Vallee Village – France
7. The “Space” Prada Outlet (no website available) – Italy
8. Yeoju Premium Outlet – Korea
9. Woodbury Commons – New York
10. Outlet premium – Brazil

So let’s shop?

Catarine Cantamessa

Sources
http://www.forbes.com/sites/investopedia/2012/12/29/7-tips-for-outlet-mall-shopping/
http://www.huffingtonpost.com/amy-chan/10-best-designer-outlets-_b_824860.html
http://www.bloomberg.com/news/articles/2014-06-30/value-retail-says-luxury-brands-need-to-upgrade-stores

Image sources
http://www.themall.it/it/outlet-toscana/i-marchi/gucci.html
http://www.emiliadelizia.com/tag/prada-designer-outlet-florence/

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s