Food and Fashion by E. Marinella

In the last years fashion brands have largely exploited the relationship with food.
Today I will talk about E. Marinella, who will make the official tie for the Expo 2015. The Neapolitan brand has been chosen for designing the tie that will be given to the authorities and the representatives of the participant countries as a symbol of the Italian taste.
“Being chosen as official supplier of a worldwide event such as Expo is for us a great honour and reason of national pride, but also of great responsibility. With our ties we spread Italian taste, culture and style in the world”, says Maurizio Marinella, CEO of the company and nephew of the founder.


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Luxury goods, fashion and lifestyle represent one of the most important areas of Italian excellence.
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Prada reviving perspectives / Corners by Martino Gamper

Consumer perception is everything to luxury brands and can be shaped significantly at the product display level. Brands have only seconds to capture a customer’s attention, convey an important message and convince them to stop by. To that end, window display execution must go beyond basic merchandising and play a sensitive game, between art and fashion, combined with design and architecture. Although awareness of window display effectiveness have grown in past years among main luxury players, brands who have truly mastered this aspect are few.

Launching new ‘Corners‘ series of window displays, in a collaboration with Martino Gamper, Italian born – London based designer, Prada once again proved who, among few, pulls the strings in fashion business. Creativity of products plays a crucial role in a buying decision, but what definitely increases brand awareness and create affection for a brand, are windows.

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“Naples meets the world”


Few days ago, exactly on the 27th of March, Naples raised the curtains on the preview event “Naples meets the world” housed in the suggestive framework of Palazzo Caracciolo.

The preview, just as the name suggests, anticipated the contents and initiatives of the main project that will take place next October and will deepen the institutional and trade relations launched during the preview.

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Prada’s art foundation has announced its new venue by OMA‘s research arm AMO will open this May.


Scheduled to welcome visitors on 9 May, the Fondazione Prada will be located on a Milanese industrial site at Largo Isarco – south of Milan’s city centre and away from the brand’s headquarters. Led by Dutch architect Rem Koolhaas and first revealed in 2008, AMO’s design includes 11,000 square metres of exhibition space intended to “expand the repertoire of spatial typologies in which art can be exhibited and shared with the public”.


Seven preexisting buildings of a 1910s former distillery will be linked by three new structures:

  1. an exhibition venue
  2. an auditorium
  3. a museum tower

The complex will host Fondazione Prada’s array of events, relating to disciplines including cinema, design, architecture, philosophy, fashion and performance.

The entrance building will connect to a children’s area designed by students from the École Nationale Supérieure d’Architecture de Versailles, and the bar modelled on traditional Milan cafes by director Wes Anderson,  who is best known for films including The Life Aquatic and The Grand Budapest Hotel.The foundation is being moved from its current location at Via Fogazzaro 36, which hosted Prada’s menswear show in a space designed by AMO.

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Interview with Alberto Moretti: “A Beacon of Enlightment in Shoe Design”

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Alberto Moretti, a Florentine entrepreneur, revamped “Arfango”, a well-known brand on the “Made in Italy” footwear scene, by relaunching it in 2008. His fondness for “his” shoes and his passion for his work immediately becomes apparent as he proudly describes his creative work.

Alberto grew up following in his father’s footsteps. In the late 1990s entrepreneur Antonio Moretti, from Arezzo, became a partner in Car Shoe, in which Alberto collaborated in product development. This experience and his passion led him to create his own collection. Taking inspiration from Arfango’s traditional leather loafer, Moretti revolutionized it by using silk velvet to create what is now known as the “Velvet Shoe”, a silk velvet, hand-stitched loafer available in a wide range of colours, from flame red to royal blue, from mauve to the more traditional brown, blue and black. Alongside the original brown leather loafer, entrepreneur Alberto Moretti’s creations also include a women’s line.

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From a reader to a follower: the social revolution

Marc Jacobs, the man, the myth, the legend himself is now on Instagram. It might seem a vain news but his decision to join the social network is interesting because previously, during an interview with Suzy Menkes just last month, he had desparaged the use of social media. “I am so appalled by the whole social network thing; I don’t get it, it doesn’t appeal to me, neither does a computer or working on a laptop” he said.

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Baselworld 2015 and the Luxury Smartwatch

The first strong response after the imminent entry of Apple in the world of watches emerged from the 2015 edition of Baselworld, the world’s leading exhibition for the sector. Apple’s potential market, according to analysts, could be worth for the company of Tim Cook between 20 and 30 million units sold in the first year, including a special edition in 18K rose gold. A slice too good to leave it in the hands of one party. Baselworld reacted, let’s see how.


Guy Semon of Tag Heuer, president of Watches at LVMH, Google’s David Singleton, Intel’s Michael Bell.

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Fendi for fountains

 Fendi&Rome, a love story.

The long relationship between Fendi and Rome, its hometown, is a love story overwhelming and inspiring, able to overcome the barriers of time.

In 2013 Fendi decided to give a tribute to the Eternal City, where beauty and water are everywhere, funding the restoration of the Trevi Fountain and the Complex of the Four fountains, for this action Fendi  donated more than 2 million euro without asking anything in return, it will be pure cultural patronage.

Fendi gave a contribution of 320,000 Euro for the restoration of the complex of four fountains.


After less than a year, the Roman fashion house Fendi returns to the city of Rome, the complex of four fountains situated between Via del Quirinale and Via delle Quattro Fontane.


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Swedish (organic) innovation in cosmetics

Would you believe in serums and creams made up of 100% algae, organic blueberries or roses?

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Pernilla Rönnberg founded Swedish skin care house Estelle & Thild in 2007. Uncomfortably aware of the harmful chemicals and unnatural ingredients liberally used by many skin care brands, Pernilla began to think about the future world in which her daughters, Estelle and Mathilde, should grow up: this is the main reason why the brand draws from cutting edge scientific research and uses pure bio-active ingredients.

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Coca-Cola sponsor ExpoMilano2015: very unEXPected!

“Feeding the Planet, Energy for Life” is the core theme of Expo Milano 2015. This common thread runs through all the events organized both within and outside the official Exhibition Site.
According to the official website infact:
Expo Milano 2015 will provide an opportunity to reflect upon, and seek solutions to, the contradictions of our world. On the one hand, there are still the hungry (approximately 870 million people were undernourished in the period 2010-2012) and, on the other, there are those who die from ailments linked to poor nutrition or too much food (approximately 2.8 million deaths from diseases related to obesity or to being overweight in the same period). In addition, about 1.3 billion tons of foods are wasted every year.
The mission of this great Exposition just seems to promote a sustainable lifestyle and to use the best technology to create a balance between the availability and the consumption of resources.

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Cosmoprof Bologna 2015: ” A great international success”


Since 48 years, Cosmoprof Bologna is the leading worldwide platform for the professional beauty sector, cosmetics and wellness industry. Recently Cosmoprof has signed agreements with international organizations in order to create high level trade fairs around the world and so to become an international company. In this way Cosmoprof will be not only Bologna but also Asia ( Hong Kong ) and North America ( Las Vegas).

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Brunello Cucinelli and the Renaissance of Manufacturing

Friday the 20th of March, a particular business interview took place in one of the most beautiful buildings of Vicenza. In the context of the Festival Città Impresa, Brunello Cucinelli was invited to talk with Stefano Micelli about his entrepreneurial vision at the palladian Olimpic Theatre.


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Creation is a journey: LV Foundation

On October 20, 2014 something unusual appeared in the middle of the Bois de Boulogne in Paris at the edge of the Jardin d’Acclimatation. Louis Vuitton’s chairman Bernard Arnault wanted to offer Paris a new, exceptional space for contemporary art. So he asked Frank Gehry to design an emblematic building-vessel “symbolizing the cultural calling of France” and that’s the result.

The so called Fondation Louis Vuitton is an impressive building with asymmetric forms partially hidden by large glass and steel sails that will make you dream. Take a quick glance and you’ll mistake it for a futuristic boat, gracefully floating atop a lake, but let’s discover it.


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Quality pays, even if copied

The home of Chianti, Amarone and Prosecco is the cradle of a rich wine heritage, caracterized by a huge diversity of grape varieties and wine styles.
I’m talking about Italy of course, with a tradition of more than two thousand years and that every year hosts one of the most famous fairs of the world.
400 companies from 24 countries, 90,000 square meters of exhibition halls, trade visitors from 120 nations .It began Sunday the latest edition of Vinitaly.


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Cinderella’s story has always had a big influence on girls: during our childhood most of us loved this character, a beautiful girl saved from her mean stepmother by the Prince Charming.

Let’s ignore the fact that this story has encouraged the “Prince Charming Syndrome” that until now has just led us to tears and broken hearts. When we were children and unconscious of the threats of this “syndrome” we just loved her. I still remember my heart-shaped eyes stuck to the tv screen, watching the little mice Gas Gas and Giac sueing her dress for the Royal Ball, the cat Lucifero, the Fairy Godmother and her magic wound, the shiny dresses, the pumpkin turning into a beautiful coach and last but not least: the glass slipper she loses at midnight.

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