It surely is a very good opportunity for young talents: Giorgio Armani is giving a chance to some talented designers to show their collections at the Armani/Teatro.
Stella Jean, Andrea Pompilio, Julian Zigerli are just some of the names presented in Bergognone street during the past fashion weeks.
This year, during the men fashion week in Milano, was Edmund Ooi’s moment.
Twenty seven years old, born in a small island in north Malaysia, living and working in Belgium.
After a degree in Marketing, Fashion, Design and Tailoring in Malaysia he won the “Most promising Designer Award” and the best “Avant-garde Designer” prize during the MIFA as the yougest laureate ever.
He was only nineteen when he launched his first womenswear collection, thanks to the funds received by the Malaysia Fashion Week.
Very humble and self conscious, he decided to momentarily leave aside his brand and to move to Anwerp to keep studying at the Royal Academy of Fine Arts.
Too young and never been outside Malaysia he probably made the right decision.
While he was in Belgium his life changed: he had to choose if his specialization would have been women or menswear collections.
He went for menswear, listening to the advices of his professors, but mantaining a feminine touch.
Always in Antwerp he has been noticed by Nicola Formichetti, who started to sell Ooi’s collection in his pop up store in New York.
It was 2013 when he launched his collection.
And today, with only two seasons behind, he is guest at the Armani/Teatro.
At the beginning his collection was focused on eighteenth and nineteenth century, but then he decided to cut everything, deconstructing and reconstructing every single piece.
The result was a mix of geometric cuts and patterns well studied, combined with experimental materials.
The initiative in support of young talents, already at its seventh season, gives confidence to these new designers, in themselves and also in their work.
I strongly believe in this initiative, a concrete gesture, a real interaction between a historic brand and one emerging.
For all those who do not have the tools to emerge, but the resourses to soar, this is a very good opportunity.
According to history, all those who have passed from here are back on the catwalk.
So Edmund, let’s hope to see you back in the future!
Even if I wonder, isn’t a man in a skirt too much?