Brandjuicer, the world’s most innovative research agency, made a market research on Made in Italy analyzing mental associations of 633 consumers in France, Germany, USA and China. The most common associations among Made in Italy products customers were shoes and leather goods.
We have chosen the multinational brand Salvatore Ferragamo as a representative example of the Made in Italy concept. Quality, craftsmanship, tradition, lifestyle, customisation, elegance, exclusivity and innovation are iconic characteristics of Ferragamo and Made in Italy as well.
My team project was the one of stressing the similarities between the performance of the Made in Italy trend and the one of a chosen brand.
Take a look at our presentation on the link below:
Group: La Grande Bellezza